{"id":97736,"date":"2023-08-14T12:23:48","date_gmt":"2023-08-14T17:23:48","guid":{"rendered":"https:\/\/athletechnews.com\/?p=97736"},"modified":"2023-08-14T12:23:50","modified_gmt":"2023-08-14T17:23:50","slug":"peloton-inks-wide-ranging-partnership-with-ymca-of-chicago","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/peloton-inks-wide-ranging-partnership-with-ymca-of-chicago\/","title":{"rendered":"Peloton Inks Wide-Ranging Partnership With YMCA of Chicago"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-as-peloton-pushes-to-democratize-fitness-its-app-workouts-and-signature-connected-fitness-bikes-will-be-featured-at-select-ymca-locations\"><strong>As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations<\/strong><\/h5>\n\n\n\n<p>Peloton and the YMCA of Metropolitan Chicago have partnered to enhance community health and wellness, expand member and community access to programs, and close racial health and opportunity gaps.<\/p>\n\n\n\n<p>At select locations, members of the YMCA of Metro Chicago can now access Peloton&#8217;s programs, equipment, instruction and coaching.\u00a0In addition to specialized spaces at the Lake View YMCA, designed for Y members to sample free workouts on the Peloton app, four YMCA of Metro Chicago facilities have been provided with 12 Peloton bikes in specially designed and co-branded spaces.\u00a0<\/p>\n\n\n\n<p>The Fry Family YMCA, the McCormick YMCA, the Sage YMCA and the South Side YMCA were all chosen as pilot locations.<\/p>\n\n\n\n<p>&#8220;We are thrilled to partner with the YMCA of Metro Chicago to help continue our efforts of increasing accessibility to fitness and meeting you at every stage of your fitness journey,&#8221; said Greg Hybl, senior vice president and general manager of commercial and corporate wellness at Peloton. &#8220;Peloton and the YMCA share a mission to help people live their healthiest and happiest lives, building active, supportive communities that empower and bring out the best in our members through efficient, impactful, entertaining and community-driven workout experiences that meet their needs.&#8221;<\/p>\n\n\n\n<p>On Saturday, Aug. 19, from 10 a.m. to 3 p.m., the McCormick YMCA will host a special Adult Day Camp opening celebration to commemorate the collaboration. <a href=\"https:\/\/ymcachicago.org\/adultdaycamp\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Fitness and day camp<\/a> activities, nutritious snacks, special guest appearances, a health and wellness panel discussion and other activities will be available at the upcoming event.\u00a0<\/p>\n\n\n\n<p>&#8220;Through this partnership and the upcoming launch event, we&#8217;re going to demonstrate that world-class health and well-being opportunities can truly be, in the words of Peloton, &#8216;for anyone, anywhere,'&#8221;  said Dorri McWhorter, president and CEO of the YMCA of Metro Chicago. <\/p>\n\n\n\n<p><strong>Peloton&#8217;s Mission To Reach More Consumers<\/strong><\/p>\n\n\n\n<p>Aside from Peloton transitioning its brand from <a href=\"https:\/\/athletechnews.com\/peloton-cuts-price-of-tread-row-machines\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">hardware-focused<\/a> to content-driven, the connected fitness company appears to be on a mission to <a href=\"https:\/\/athletechnews.com\/peloton-new-pricing-model\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">democratize fitness<\/a> with its latest YMCA partnership and the recent introduction of a free subscription tier in its app.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-1024x656.webp\" alt=\"\" class=\"wp-image-96279\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-1024x656.webp 1024w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-300x192.webp 300w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-768x492.webp 768w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-1536x984.webp 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-370x237.webp 370w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-800x512.webp 800w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-20x13.webp 20w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-185x118.webp 185w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-740x474.webp 740w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-400x256.webp 400w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-1600x1025.webp 1600w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-600x384.webp 600w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1-75x48.webp 75w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/06\/Peloton_Gym-1.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">credit: Peloton<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The pivot that has occurred under Peloton CEO Barry McCarthy is a far contrast from the brand&#8217;s strategy under co-founder John Foley, when Peloton was catering to wealthy fitness enthusiasts, with its signature bike becoming a <a href=\"https:\/\/athletechnews.com\/peloton-new-pricing-model\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">status symbol<\/a> of a health-focused lifestyle.<\/p>\n\n\n\n<p>Under McCarthy&#8217;s leadership, Peloton didn&#8217;t dive headfirst into the ocean of middle-class consumers, but instead spent its time experimenting with its approach.&nbsp;<\/p>\n\n\n\n<p>Last spring, Peloton <a href=\"https:\/\/athletechnews.com\/peloton-updates-pricing-reduces-barriers-to-entry\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">updated its pricing <\/a>to reduce barriers to entry after piloting a new pricing model and gave out $300 discount codes for Peloton owners to share with friends. The brand has also pushed into the <a href=\"https:\/\/athletechnews.com\/peloton-hilton-partnership\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">tourism industry<\/a>, partnering with Hilton Hotels to showcase its bikes for travelers, and even <a href=\"https:\/\/athletechnews.com\/peloton-at-dicks-sporting-goods\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">retail<\/a>, with Dick\u2019s Sporting Goods. Peloton then rolled out a <a href=\"https:\/\/athletechnews.com\/peloton-refurbished-bikes-program-launch\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">refurbished<\/a> bike program in another move to attract a broader base of consumers while offering a cost-effective solution.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"733\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2.webp\" alt=\"\" class=\"wp-image-95428\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2.webp 733w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-300x300.webp 300w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-150x150.webp 150w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-180x180.webp 180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-90x90.webp 90w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-370x370.webp 370w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-20x20.webp 20w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-185x185.webp 185w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-400x400.webp 400w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-600x600.webp 600w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-100x100.webp 100w, https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/05\/Peloton-rebrand-2-48x48.webp 48w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><figcaption class=\"wp-element-caption\">credit: Peloton<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Most recently, the connected fitness company <a href=\"https:\/\/athletechnews.com\/peloton-cuts-price-of-tread-row-machines\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">reduced the price<\/a> of its treadmill and rower machines.<\/p>\n\n\n\n<p>As Peloton relies on the magic of its content and targeting <a href=\"https:\/\/athletechnews.com\/peloton-ceo-says-success-is-because-of-the-content-not-bike\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">younger fitness consumers<\/a>, McCarthy predicts Peloton will soon enjoy the fruits of its labor. At a conference in May, McCarthy told J.P. Morgan\u2019s Doug Anmuth that the pair would be discussing the company&#8217;s successes in commercial business and international growth in the near future.<\/p>\n\n\n\n<p>Peloton\u2019s next earnings call is scheduled for Aug. 23.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.","protected":false},"author":43,"featured_media":97737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[1970,154,140,22,4454],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-97736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-barry-mccarthy","9":"tag-connected-fitness","10":"tag-john-foley","11":"tag-peloton","12":"tag-ymca-of-metropolitan-chicago","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/08\/Peloton-YMCA-chicago-1024x504.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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