{"id":85513,"date":"2021-08-30T07:34:28","date_gmt":"2021-08-30T07:34:28","guid":{"rendered":"https:\/\/athletechnedev.wpengine.com\/?page_id=85513"},"modified":"2026-02-18T11:41:07","modified_gmt":"2026-02-18T16:41:07","slug":"new-homepage","status":"publish","type":"page","link":"https:\/\/athletechnews.com\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\"><div style=\"--grid-template-columns: repeat(12, 1fr);\" class=\"wp-block-atn-layout\" id=\"block-atn-layout-1\">\n\t\n\n<div style=\"--atn-list-author-font-size: 0.875rem; --atn-list-excerpt-font-size: 0.875rem;\" class=\"atn-list-block desktop:cols-8 wp-block-atn-atn-list has-h-3-font-size\">\n\t<div class=\"atn-list-container featured-layout\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt first-with-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/eos-fitness-lux-gym-west-hollywood-crunch-fitness\/\" aria-label=\"EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Squat_04-1536x1022.webp\" media=\"(min-width:768px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Squat_04-1180x785.webp\" alt=\"\" width=\"800\" height=\"532\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/eos-fitness-lux-gym-west-hollywood-crunch-fitness\/\">EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale &#8220;Lux&#8221; gym concept to the Sunset Strip.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\n\t<\/div><!-- atn-list-container -->\n<\/div>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem; --grid-template-columns: repeat(auto-fill, minmax(236px, 1fr));\" class=\"atn-grid-block desktop:cols-8 mobile:order-3 wp-block-atn-atn-grid has-body-font-size\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/tesla-engineers-launch-fort-screenless-strength-training-wearable\/\" aria-label=\"Tesla Engineers Launch Fort, a Screenless Strength Training Wearable\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Fort-Strength-Training-Wearable-1024x683-2-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Fort-Strength-Training-Wearable-1024x683-2-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Fort-Strength-Training-Wearable-1024x683-2-788x526.webp\" alt=\"\" width=\"600\" height=\"401\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/tech\/\">Tech<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/tesla-engineers-launch-fort-screenless-strength-training-wearable\/\">Tesla Engineers Launch Fort, a Screenless Strength Training Wearable<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/lululemon-high-end-pop-up-gym-in-la\/\" aria-label=\"Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/unnamed-6-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/unnamed-6-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/unnamed-6-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/lululemon-high-end-pop-up-gym-in-la\/\">Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/ceo-corner-stretch-zone-tony-zaccario-exclusive-interview\/\" aria-label=\"CEO Corner: Stretch Zone\u2019s Tony Zaccario on Creating an Assisted Stretching Giant\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tony-Zaccario--1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tony-Zaccario--428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tony-Zaccario--788x525.webp\" alt=\"Tony Zaccario\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ceo-corner-stretch-zone-tony-zaccario-exclusive-interview\/\">CEO Corner: Stretch Zone\u2019s Tony Zaccario on Creating an Assisted Stretching Giant<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/interactive-strength-acquires-ergatta-eyes-gaming-tech-rollout\/\" aria-label=\"Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/ErgattaLuxePR-Lifestyle-6-1180x664.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/ErgattaLuxePR-Lifestyle-6-428x241.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/ErgattaLuxePR-Lifestyle-6-788x443.webp\" alt=\"man plays a game while rowing on an Ergatta\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/interactive-strength-acquires-ergatta-eyes-gaming-tech-rollout\/\">Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/issa-global-virtual-summit-education-career-development\/\" aria-label=\"ISSA To Host Global Virtual Summit Featuring Education, Career Development\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/shutterstock_2482422627-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/shutterstock_2482422627-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/shutterstock_2482422627-788x525.webp\" alt=\"male personal trainer speaks to a female client\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/issa-global-virtual-summit-education-career-development\/\">ISSA To Host Global Virtual Summit Featuring Education, Career Development<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/soulcycle-loop-earplugs-in-studio-hearing-protection\/\" aria-label=\"SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-4-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-4-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-4-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/soulcycle-loop-earplugs-in-studio-hearing-protection\/\">SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n\n\n\n<div class=\"wp-block-group desktop:cols-4 mobile:order-2 desktop:rows-2 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-a595577e936e608937693c91e19b61ec\" id=\"h-latest-news\" style=\"font-style:normal;font-weight:600\"><a href=\"\/all-news\/\">Latest News<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-list-author-font-size: 0.875rem; --atn-list-excerpt-font-size: 0.875rem;\" class=\"atn-list-block wp-block-atn-atn-list has-body-font-size\">\n\t<div class=\"atn-list-container \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/tech\/\">Tech<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/tesla-engineers-launch-fort-screenless-strength-training-wearable\/\">Tesla Engineers Launch Fort, a Screenless Strength Training Wearable<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/lululemon-high-end-pop-up-gym-in-la\/\">Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ceo-corner-stretch-zone-tony-zaccario-exclusive-interview\/\">CEO Corner: Stretch Zone\u2019s Tony Zaccario on Creating an Assisted Stretching Giant<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/interactive-strength-acquires-ergatta-eyes-gaming-tech-rollout\/\">Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/issa-global-virtual-summit-education-career-development\/\">ISSA To Host Global Virtual Summit Featuring Education, Career Development<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/soulcycle-loop-earplugs-in-studio-hearing-protection\/\">SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item \">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/\">Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\n\t<\/div><!-- atn-list-container -->\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-167c1ba58378fdf4311920cdd6b18e1a\" id=\"h-by-the-numbers\" style=\"font-style:normal;font-weight:600\">By the Numbers<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p class=\"has-body-font-size\">The fast-growing Pvolve <a href=\"https:\/\/athletechnews.com\/pvolve-jesse-mcbain-studio-development-coo-50-open-locations\/\" type=\"link\" id=\"https:\/\/athletechnews.com\/pvolve-jesse-mcbain-studio-development-coo-50-open-locations\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">aims to have <strong>50 studios<\/strong> open in North America by the end of 2026<\/a>, which would mark a 56% year-over-year increase from 32 locations today.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-4ca1f18dba8587a066e285b1b08e3c34\" id=\"h-product-spotlight\" style=\"font-style:normal;font-weight:600\">Product Spotlight<\/h2>\n\n\n\n<p>In Partnership with <a href=\"https:\/\/tonum.com\/collections\/shop\"><strong>Tonum<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/tonum.com\/collections\/shop\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tonum-prod-spotlight.png\" alt=\"\" class=\"wp-image-150360\" style=\"width:204px;height:auto\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tonum-prod-spotlight.png 512w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tonum-prod-spotlight-428x285.png 428w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-body-font-size\">Tonum Motus and Nouro: Built on science, certified for sport. <a href=\"https:\/\/tonum.com\/collections\/shop\">Discover more<\/a>.<\/p>\n\n\n<\/div>\n<\/div>\n\n\t<style id=\"block-atn-layout-1-styles\">\n\n@media (max-width: 959px) { #block-atn-layout-1 { grid-template-columns: minmax(0px, 1fr); }#block-atn-layout-1  {  grid-column: var(--grid-column-mobile, 1); } }\t<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-tpd-block-tpd-ads  has-dsk has-mob\"><div id=\"dsk-banner-ad-c\"><\/div><div id=\"mob-box-ad-a\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-dcfd2970f236a9219f5fd240d6779f6e\" id=\"h-reports\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/report\/\">Reports<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\t<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow container\" id=\"reports\">\n\t\t<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained post-grid row\">\n\t\t\t\n\t\t\t\t\t<div class=\"post-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/health-tech-revolution-2025\/\">\n\t\t\t\t\t\t\t\t<div class=\"post-grid__image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"664\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web-1180x664.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web-1180x664.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web-788x443.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web-428x241.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web-1536x864.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/ATN-1920-x-1080-Web.png 1920w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-grid__text-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/health-tech-revolution-2025\/\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"post-grid__title\">\n\t\t\t\t\t\t\t\t\t\tHealth Tech Revolution Report 2025: Inside the Future of Personalized Fitness &amp; Wellness\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/health-tech-revolution-2025\/\">\n\t\t\t\t\t\t\t\t\t<p class=\"post-grid__excerpt\">\n\t\t\t\t\t\t\t\t\t\tAbout this report Health tech isn\u2019t sitting on the sidelines of fitness and wellness anymore \u2014 it\u2019s becoming the operating&#8230;\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a class=\"o-cta\" href=\"https:\/\/athletechnews.com\/report\/health-tech-revolution-2025\/\">\n\t\t\t\t\t\t\t\t\tDownload Report\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"post-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/franchise-landscape-2025\/\">\n\t\t\t\t\t\t\t\t<div class=\"post-grid__image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"664\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained-1180x664.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained-1180x664.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained-788x443.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained-428x241.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained-1536x864.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/The-Fitness-Wellness-Franchising-Industry-Explained.png 1921w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-grid__text-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/franchise-landscape-2025\/\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"post-grid__title\">\n\t\t\t\t\t\t\t\t\t\tFranchise Landscape 2025: Insights Into Fitness&amp; Wellness Growth\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/franchise-landscape-2025\/\">\n\t\t\t\t\t\t\t\t\t<p class=\"post-grid__excerpt\">\n\t\t\t\t\t\t\t\t\t\tAbout this report Fitness franchising isn\u2019t just growing \u2014 it\u2019s exploding. The question is: which brands and operators are ready&#8230;\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a class=\"o-cta\" href=\"https:\/\/athletechnews.com\/report\/franchise-landscape-2025\/\">\n\t\t\t\t\t\t\t\t\tDownload Report\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"post-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/fitness-center-reimagined\/\">\n\t\t\t\t\t\t\t\t<div class=\"post-grid__image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"664\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web-1180x664.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web-1180x664.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web-788x443.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web-428x241.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web-1536x864.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/ATN-1920-x-1080-Web.png 1920w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-grid__text-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/fitness-center-reimagined\/\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"post-grid__title\">\n\t\t\t\t\t\t\t\t\t\tFitness Center Reimagined: The Evolution of Gyms, Wellness Tourism &amp; Real Estate\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/fitness-center-reimagined\/\">\n\t\t\t\t\t\t\t\t\t<p class=\"post-grid__excerpt\">\n\t\t\t\t\t\t\t\t\t\tAbout this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the&#8230;\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a class=\"o-cta\" href=\"https:\/\/athletechnews.com\/report\/fitness-center-reimagined\/\">\n\t\t\t\t\t\t\t\t\tDownload Report\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"post-grid__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/technology-innovation-outlook-2025\/\">\n\t\t\t\t\t\t\t\t<div class=\"post-grid__image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"664\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web-1180x664.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web-1180x664.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web-788x443.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web-428x241.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web-1536x864.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/08\/ATN-1920-x-1080-Web.png 1921w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-grid__text-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/technology-innovation-outlook-2025\/\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"post-grid__title\">\n\t\t\t\t\t\t\t\t\t\tTechnology &amp; Innovation Outlook 2025\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/report\/technology-innovation-outlook-2025\/\">\n\t\t\t\t\t\t\t\t\t<p class=\"post-grid__excerpt\">\n\t\t\t\t\t\t\t\t\t\tAbout this report AI isn\u2019t just coming for fitness and wellness \u2014 it\u2019s already here. The question is: who\u2019s ready&#8230;\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a class=\"o-cta\" href=\"https:\/\/athletechnews.com\/report\/technology-innovation-outlook-2025\/\">\n\t\t\t\t\t\t\t\t\tDownload Report\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-fe08deddac83a52217615b5fcf3696c2\" id=\"h-member-exclusive-atn-pro\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/tag\/atn-pro\/\">Member Exclusive: ATN Pro<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/\" aria-label=\"Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-1180x754.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-428x273.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-788x504.webp\" alt=\"exterior shot of a Planet Fitness gym\" width=\"600\" height=\"384\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/\">Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/political-issues-set-to-shape-the-fitness-industry-hfa\/\" aria-label=\"Inside the Political Issues Set to Shape the Fitness Industry in 2026\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/PHIT-feature-1180x621.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/PHIT-feature-428x225.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/PHIT-feature-788x415.webp\" alt=\"HFA members gather for photo in Washington, DC\" width=\"600\" height=\"316\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/political-issues-set-to-shape-the-fitness-industry-hfa\/\">Inside the Political Issues Set to Shape the Fitness Industry in 2026<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/longevity-obsessed-world-well-being-status-is-the-new-flex\/\" aria-label=\"In a Longevity-Obsessed World, &#8216;Well-Being Status&#8217; Is the New Flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/helena-lopes-e3OUQGT9bWU-unsplash-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/helena-lopes-e3OUQGT9bWU-unsplash-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/helena-lopes-e3OUQGT9bWU-unsplash-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/longevity-obsessed-world-well-being-status-is-the-new-flex\/\">In a Longevity-Obsessed World, &#8216;Well-Being Status&#8217; Is the New Flex<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/fitness-travel-on-the-rise-tripadvisor\/\" aria-label=\"From Workout Cruises to Destination Races, Fitness Travel Is on the Rise\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-1180x899.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-428x326.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-788x600.webp\" alt=\"boy and girl on a hike\" width=\"600\" height=\"457\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/fitness-travel-on-the-rise-tripadvisor\/\">From Workout Cruises to Destination Races, Fitness Travel Is on the Rise<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-06558eb83f800cd75c9a4a98b51cb1ca\" id=\"h-february-theme-trade-show-season-preview\" style=\"font-style:normal;font-weight:600\">February Theme: Trade Show Season Preview<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/meaningful-experiences-are-the-new-service-driving-roi\/\" aria-label=\"Meaningful Experiences Are the New Service Driving ROI\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Recovery24-4-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Recovery24-4-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Recovery24-4-788x526.webp\" alt=\"Human Touch\" width=\"600\" height=\"401\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label sponsored-post\">\n\t\t\t\t\t\t\t\t\t<span>partnership<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/meaningful-experiences-are-the-new-service-driving-roi\/\">Meaningful Experiences Are the New Service Driving ROI<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/nike-strength-everlast-gyms-uk-ireland\/\" aria-label=\"Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-18-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-18-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-18-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/equipment\/\">Equipment<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/nike-strength-everlast-gyms-uk-ireland\/\">Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/skelcore-roy-simonson-hillis-lake-strength-training-equipment\/\" aria-label=\"Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/10\/45A16D36-3F47-4321-A866-85F69BFC0B53-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/10\/45A16D36-3F47-4321-A866-85F69BFC0B53-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/10\/45A16D36-3F47-4321-A866-85F69BFC0B53-788x526.webp\" alt=\"Skelcore\" width=\"600\" height=\"401\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/equipment\/\">Equipment<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/skelcore-roy-simonson-hillis-lake-strength-training-equipment\/\">Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/precors-product-lifecycle-is-a-strategic-advantage-for-gym-operators\/\" aria-label=\"Precor\u2019s Product Lifecycle Is a Strategic Advantage for Gym Operators\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Precor-Facility_Strength_Servicer-with-People-Working-Out-in-Background-1200x800-9b9f185-3-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Precor-Facility_Strength_Servicer-with-People-Working-Out-in-Background-1200x800-9b9f185-3-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Precor-Facility_Strength_Servicer-with-People-Working-Out-in-Background-1200x800-9b9f185-3-788x525.webp\" alt=\"Precor service\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label sponsored-post\">\n\t\t\t\t\t\t\t\t\t<span>partnership<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/precors-product-lifecycle-is-a-strategic-advantage-for-gym-operators\/\">Precor\u2019s Product Lifecycle Is a Strategic Advantage for Gym Operators<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-c9daee6ea13c3a08b24d3ee5d39b67a8\" id=\"h-featured-stories\" style=\"font-style:normal;font-weight:600\">Featured Stories<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-list-author-font-size: 0.875rem; --atn-list-excerpt-font-size: 0.875rem;\" class=\"atn-list-block wp-block-atn-atn-list has-body-font-size\">\n\t<div class=\"atn-list-container \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/the-maze-new-yorks-first-alcohol-free-members-club-connection-over-cocktails\/\" aria-label=\"New York\u2019s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/The-Maze-1-1-788x478.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/The-Maze-1-1-428x260.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/The-Maze-1-1-428x260.webp\" alt=\"interior of The Maze\" width=\"400\" height=\"243\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/wellness\/\">Wellness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/the-maze-new-yorks-first-alcohol-free-members-club-connection-over-cocktails\/\">New York\u2019s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC&#8217;s hottest fitness brands and a robust dining experience.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/ohm-health-investment-for-nervous-system-regulation-lamp-founders-row\/\" aria-label=\"Ohm Health Gets Investment for Nervous-System Regulation Lamp\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Ohm_Health_Resonance_Lamp-788x623.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Ohm_Health_Resonance_Lamp-428x339.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Ohm_Health_Resonance_Lamp-428x339.webp\" alt=\"\" width=\"400\" height=\"317\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/finance\/\">Finance<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ohm-health-investment-for-nervous-system-regulation-lamp-founders-row\/\">Ohm Health Gets Investment for Nervous-System Regulation Lamp<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Jamie Weeks\u2019 Founders Row has made a strategic investment in Ohm Health, makers of a screen-free nervous system device.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/equinox-flex-hsa-fsa-funds\/\" aria-label=\"Equinox To Accept HSA\/FSA Funds for Memberships in Partnership With Flex\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/12\/shutterstock_2349042499-1-788x525.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/12\/shutterstock_2349042499-1-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2023\/12\/shutterstock_2349042499-1-428x285.webp\" alt=\"\" width=\"400\" height=\"266\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/equinox-flex-hsa-fsa-funds\/\">Equinox To Accept HSA\/FSA Funds for Memberships in Partnership With Flex<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women\u2019s health programs.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/thc-drinks-sports-performance-last-rep\/\" aria-label=\"THC Drinks Enter the Sports-Performance Category\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-04-788x525.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-04-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-04-428x285.webp\" alt=\"\" width=\"400\" height=\"266\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/nutrition\/\">Nutrition<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/thc-drinks-sports-performance-last-rep\/\">THC Drinks Enter the Sports-Performance Category<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/the-ai-playbook-for-fitness-and-wellness-professionals\/\" aria-label=\"The AI Playbook for Fitness and Wellness Professionals\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/DSC_3104-788x426.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/DSC_3104-428x232.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/DSC_3104-428x232.webp\" alt=\"Zenoti powered studio\" width=\"400\" height=\"217\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label sponsored-post\">\n\t\t\t\t\t\t\t\t\t<span>partnership<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/the-ai-playbook-for-fitness-and-wellness-professionals\/\">The AI Playbook for Fitness and Wellness Professionals<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Zenoti&#8217;s Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/sweathouz-sauna-cold-plunge-studio-expansion-new-york-city\/\" aria-label=\"SweatHouz Eyes a Sauna &amp; Cold Plunge Studio Takeover in NYC\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/SweatHouz3-e1771029537937-788x526.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/SweatHouz3-e1771029537937-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/SweatHouz3-e1771029537937-428x285.webp\" alt=\"woman inside a SweatHouz sauna\" width=\"400\" height=\"266\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/wellness\/\">Wellness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/sweathouz-sauna-cold-plunge-studio-expansion-new-york-city\/\">SweatHouz Eyes a Sauna &amp; Cold Plunge Studio Takeover in NYC<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Three entrepreneurs are leading SweatHouz&#8217;s expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/adidas-entire-studios-athleticwear-collab\/\" aria-label=\"Adidas and Entire Studios Team on Sleek &amp; Stylish Training Essentials for the Ring and Beyond\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/adidas-x-entire-studios-collaboration-split-main-2026-788x512.png\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/adidas-x-entire-studios-collaboration-split-main-2026-428x278.png\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/adidas-x-entire-studios-collaboration-split-main-2026-428x278.png\" alt=\"\" width=\"400\" height=\"260\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fashion\/\">Fashion<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/adidas-entire-studios-athleticwear-collab\/\">Adidas and Entire Studios Team on Sleek &amp; Stylish Training Essentials for the Ring and Beyond<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories \u2013 here&#8217;s when and where to buy online.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/nba-all-star-weekend-women-in-leadership-wellness-day-event\/\" aria-label=\"At NBA All-Star Weekend, Women in Leadership Embrace Wellness\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/5345EC19-18BC-4409-9CE7-664BEC235CE2-788x1182.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/5345EC19-18BC-4409-9CE7-664BEC235CE2-428x642.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/5345EC19-18BC-4409-9CE7-664BEC235CE2-428x642.webp\" alt=\"promo for the Wellness Day event at NBA All-Star weekend\" width=\"400\" height=\"600\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/wellness\/\">Wellness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/nba-all-star-weekend-women-in-leadership-wellness-day-event\/\">At NBA All-Star Weekend, Women in Leadership Embrace Wellness<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"list-item show-thumb has-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/bodybar-pilates-plans-to-double-studio-footprint\/\" aria-label=\"Bodybar Pilates Plans To Double Studio Footprint in 2026\">\n\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/IMG_5457-788x525.webp\" media=\"(min-width:768px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/IMG_5457-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/IMG_5457-428x285.webp\" alt=\"A BODYBAR Pilates class in action.\" width=\"400\" height=\"266\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/bodybar-pilates-plans-to-double-studio-footprint\/\">Bodybar Pilates Plans To Double Studio Footprint in 2026<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"tpd-card-excerpt\">Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- list-item 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<picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Craig-Moody-1-1180x1511.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Craig-Moody-1-428x548.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Craig-Moody-1-788x1009.webp\" alt=\"Craig Moody\" width=\"600\" height=\"768\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ceo-corner-shoot-360-craig-moody-on-basketball-tech-revolution-exclusive-interview\/\">CEO Corner: Shoot 360\u2019s Craig Moody on Basketball\u2019s Tech Revolution<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/ceo-corner-athletic-brewing-bill-shufelt-reimagining-na-beer-exclusive-interview\/\" aria-label=\"CEO Corner: Athletic Brewing\u2019s Bill Shufelt on Reimagining NA Beer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/bill-shufelt-headshot-1180x787.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/bill-shufelt-headshot-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/bill-shufelt-headshot-788x526.webp\" alt=\"Bill Shufelt\" width=\"600\" height=\"401\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/wellness\/\">Wellness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ceo-corner-athletic-brewing-bill-shufelt-reimagining-na-beer-exclusive-interview\/\">CEO Corner: Athletic Brewing\u2019s Bill Shufelt on Reimagining NA Beer<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/ceo-corner-ergatta-tom-aulet-power-of-gamified-fitness-exclusive-interview\/\" aria-label=\"CEO Corner: Ergatta&#8217;s Tom Aulet on the Power of Gamified Fitness\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Aulet-wide-2-1180x792.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Aulet-wide-2-428x287.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Aulet-wide-2-788x529.webp\" alt=\"Tom Aulet\" width=\"600\" height=\"403\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/ceo-corner-ergatta-tom-aulet-power-of-gamified-fitness-exclusive-interview\/\">CEO Corner: Ergatta&#8217;s Tom Aulet on the Power of Gamified Fitness<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-211beacd198c9a264c672013ce67f9e6\" id=\"h-data-amp-insights\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/tag\/data\/\">Data &amp; Insights<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/\" aria-label=\"Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-1180x754.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-428x273.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/02\/shutterstock_1991860598-788x504.webp\" alt=\"exterior shot of a Planet Fitness gym\" width=\"600\" height=\"384\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/\">Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/fitness-travel-on-the-rise-tripadvisor\/\" aria-label=\"From Workout Cruises to Destination Races, Fitness Travel Is on the Rise\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-1180x899.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-428x326.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/timur-shakerzianov-zmW5s9LOdps-unsplash-788x600.webp\" alt=\"boy and girl on a hike\" width=\"600\" height=\"457\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/fitness-travel-on-the-rise-tripadvisor\/\">From Workout Cruises to Destination Races, Fitness Travel Is on the Rise<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/uscreen-survey-failed-fitness-resolutions\/\" aria-label=\"New Data Sheds Light on Failed Fitness Resolutions \u2014 and What Could Help\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/giorgio-trovato-3c7tpmlJxXo-unsplash-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/giorgio-trovato-3c7tpmlJxXo-unsplash-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/giorgio-trovato-3c7tpmlJxXo-unsplash-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/uscreen-survey-failed-fitness-resolutions\/\">New Data Sheds Light on Failed Fitness Resolutions \u2014 and What Could Help<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/americans-extreme-longevity-habits-genetics-study\/\" aria-label=\"Americans Are Adopting Extreme Longevity Habits \u2014 but Is It All Pointless?\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/laura-adai-_rZv6WQf_kg-unsplash-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/laura-adai-_rZv6WQf_kg-unsplash-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/laura-adai-_rZv6WQf_kg-unsplash-788x525.webp\" alt=\"\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category conditional-label member-exclusive\">\n\t\t\t\t\t\t\t\t\t<span>member exclusive<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/americans-extreme-longevity-habits-genetics-study\/\">Americans Are Adopting Extreme Longevity Habits \u2014 but Is It All Pointless?<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-b21e311d12af4e7aa7960aae914e820d\" id=\"h-franchise-corner\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/category\/case-studies\/\">Franchise Corner<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-sweathouz-swthz-columbus-ohio\/\" aria-label=\"Franchisee Spotlight: SweatHouz in Columbus, Ohio\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_1825-1-1180x885.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_1825-1-428x321.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_1825-1-788x591.webp\" alt=\"SWTHZ Ohio\" width=\"600\" height=\"450\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/case-studies\/\">Case Studies<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-sweathouz-swthz-columbus-ohio\/\">Franchisee Spotlight: SweatHouz in Columbus, Ohio<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-jetset-pilates-alfa-fit-holdings\/\" aria-label=\"Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6395-1180x786.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6395-428x285.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6395-788x525.webp\" alt=\"JetSet Pilates group\" width=\"600\" height=\"400\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/case-studies\/\">Case Studies<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-jetset-pilates-alfa-fit-holdings\/\">Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-bodybar-pilates-in-shadow-creek-texas\/\" aria-label=\"Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6603-1152x1536.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6603-428x571.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_6603-788x1051.webp\" alt=\"Bodybar Pilates in Texas\" width=\"600\" height=\"800\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/case-studies\/\">Case Studies<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-bodybar-pilates-in-shadow-creek-texas\/\">Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-strong-pilates-garwood-new-jersey\/\" aria-label=\"Franchisee Spotlight: Strong Pilates in Garwood, NJ\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/MATI0244-1-e1766086049563-1180x745.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/MATI0244-1-e1766086049563-428x270.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/MATI0244-1-e1766086049563-788x498.webp\" alt=\"Strong Pilates location\" width=\"600\" height=\"379\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/case-studies\/\">Case Studies<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/franchisee-spotlight-strong-pilates-garwood-new-jersey\/\">Franchisee Spotlight: Strong Pilates in Garwood, NJ<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-tpd-block-tpd-ads  has-dsk\"><div id=\"dsk-banner-ad-e\"><\/div><div id=\"\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-f3e6caa280c59a3a3507ba51ba16d79b\" id=\"h-reviews\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/category\/reviews\/\">Reviews<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/tovala-smart-oven-review\/\" aria-label=\"I Tried Tovala, a Smart Oven Meal Subscription Designed for Busy Weeks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/oven-compairsonstandard-color-corrected-1-1180x806.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/oven-compairsonstandard-color-corrected-1-428x292.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/oven-compairsonstandard-color-corrected-1-788x538.webp\" alt=\"\" width=\"600\" height=\"410\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/reviews\/\">Reviews<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/tovala-smart-oven-review\/\">I Tried Tovala, a Smart Oven Meal Subscription Designed for Busy Weeks<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/best-therabody-theragun-theraface-sale-deals\/\" aria-label=\"Therabody&#8217;s Valentine&#8217;s Day Sale Might Just Boost (or Save) Your Relationship\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/best-therabody-deals-valentines-day-2026-1180x664.jpg\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/best-therabody-deals-valentines-day-2026-428x241.jpg\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/best-therabody-deals-valentines-day-2026-788x443.jpg\" alt=\"Best Therabody Deals for Valentine's Day\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/reviews\/\">Reviews<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/best-therabody-theragun-theraface-sale-deals\/\">Therabody&#8217;s Valentine&#8217;s Day Sale Might Just Boost (or Save) Your Relationship<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/best-super-bowl-party-healthy-snacks-drinks-merch-order-online\/\" aria-label=\"Planning A Last-Minute Super Bowl Party? Try These Healthy Snacks, Merch &amp; More Game Day Essentials\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-healthy-super-bowl-snacks-and-drinks-2026-1180x664.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-healthy-super-bowl-snacks-and-drinks-2026-428x241.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-healthy-super-bowl-snacks-and-drinks-2026-788x443.webp\" alt=\"The Best Healthy Super Bowl Snacks &#038; Drinks of 2026\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/reviews\/\">Reviews<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/best-super-bowl-party-healthy-snacks-drinks-merch-order-online\/\">Planning A Last-Minute Super Bowl Party? Try These Healthy Snacks, Merch &amp; More Game Day Essentials<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/best-online-glp-1-prescription-services\/\" aria-label=\"Weight Loss for All: The Best Online Services for Personalized GLP-1 Treatments\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-glp-1-online-treatments-services-2026-1180x664.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-glp-1-online-treatments-services-2026-428x241.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/best-glp-1-online-treatments-services-2026-788x443.webp\" alt=\"Best Online GLP-1 Services\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/reviews\/\">Reviews<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/best-online-glp-1-prescription-services\/\">Weight Loss for All: The Best Online Services for Personalized GLP-1 Treatments<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-view-more has-dark-black-color has-text-color has-link-color has-h-5-font-size wp-elements-8cd105ed1fd8b30b713756fc46ad487b\" id=\"h-videos\" style=\"font-style:normal;font-weight:600\"><a href=\"https:\/\/athletechnews.com\/tag\/videos\/\">Videos<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"--atn-grid-author-font-size: 0.875rem; --atn-grid-excerpt-font-size: 0.875rem;\" class=\"atn-grid-block wp-block-atn-atn-grid\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/atn-unscripted-podcast-barrys-steve-padis-state-of-boutique-fitness\/\" aria-label=\"Unscripted: Barry&#8217;s Steve Padis on the State of Boutique Fitness\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                <img decoding=\"async\" src=\"\" alt=\"\" width=\"\" height=\"\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/atn-unscripted-podcast-barrys-steve-padis-state-of-boutique-fitness\/\">Unscripted: Barry&#8217;s Steve Padis on the State of Boutique Fitness<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/atn-unscripted-podcast-lagree-fitness-sebastien-lagree\/\" aria-label=\"Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/2471814_sd_6966662e9969f_1768318510.jpg\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/2471814_sd_6966662e9969f_1768318510-428x238.jpg\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/2471814_sd_6966662e9969f_1768318510.jpg\" alt=\"Sebastien Lagree\" width=\"600\" height=\"334\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness-business\/\">Fitness Business<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/atn-unscripted-podcast-lagree-fitness-sebastien-lagree\/\">Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/\" aria-label=\"Unscripted: Chelsea Piers&#8217; Sam Bernstein on Knowing Your Market\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Sam-Bernstein-1-1180x663.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Sam-Bernstein-1-428x241.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Sam-Bernstein-1-788x443.webp\" alt=\"Sam Bernstein, Chelsea Piers Fitness\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/\">Fitness<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/\">Unscripted: Chelsea Piers&#8217; Sam Bernstein on Knowing Your Market<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-card show-thumb\">\n\t\t\t\t\t<a href=\"https:\/\/athletechnews.com\/unscripted-podcast-integrity-square-pete-moore\/\" aria-label=\"Unscripted: Integrity Square&#8217;s Pete Moore Renames the Fitness &amp; Wellness Industry\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n    <picture>\n                                                                    <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Pete-Moore-1-1180x663.webp\" media=\"(min-width:1200px)\">\n                                                            <source srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Pete-Moore-1-428x241.webp\" media=\"(min-width:414px)\">\n                            <img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Pete-Moore-1-788x443.webp\" alt=\"Pete Moore for Integrity Square\" width=\"600\" height=\"337\" class=\"tpd-card-media\" loading=\"lazy\">\n    <\/picture>\n\n    \t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<div class=\"tpd-card-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpd-card-category\"><a href=\"https:\/\/athletechnews.com\/category\/fitness\/industry-news\/\">Industry News<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"tpd-card-title\"><a href=\"https:\/\/athletechnews.com\/unscripted-podcast-integrity-square-pete-moore\/\">Unscripted: Integrity Square&#8217;s Pete Moore Renames the Fitness &amp; Wellness Industry<\/a><\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- grid-card -->\n\n\t\t\t\t\t\t\t\t\t\n\t\n<\/div>\n<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"Athletech News delivers breaking fitness news and wellness news, expert insights, and industry analysis shaping the future of health and performance.","protected":false},"author":60,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"ap_post_styles":[],"footnotes":""},"coauthors":[4146],"class_list":{"0":"post-85513","1":"page","2":"type-page","3":"status-publish","5":"pmpro-has-access"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Athletech News- The Homepage of the Fitness &amp; 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