{"id":150520,"date":"2026-02-18T14:00:00","date_gmt":"2026-02-18T19:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=150520"},"modified":"2026-02-18T14:03:23","modified_gmt":"2026-02-18T19:03:23","slug":"interactive-strength-acquires-ergatta-eyes-gaming-tech-rollout","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/interactive-strength-acquires-ergatta-eyes-gaming-tech-rollout\/","title":{"rendered":"Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout"},"content":{"rendered":"
The acquisition keeps Ergatta’s executive team intact and its gaming platform primed for expansion\u00a0<\/h5>\n\n\n\n

Ergatta, the game-based connected fitness company known for its rowing machines, has signed a definitive agreement to join Interactive Strength Inc., the company announced Wednesday.<\/p>\n\n\n\n

Interactive Strength owns a portfolio of performance fitness brands including Clmbr and smart fitness mirror Forme<\/a>.\u00a0The company acquired U.K.’s Wattbike last year<\/a>.<\/p>\n\n\n\n

The deal is expected to close this quarter. <\/p>\n\n\n\n

Interactive Strength CEO Trent Ward called Ergatta \u201ctruly differentiated\u201d in connected fitness and sees an opportunity to integrate its gaming platform across other hardware in the portfolio, pointing to the company’s engaged subscription community and profitable business model as key draws.<\/p>\n\n\n\n

\u201cWe’re excited to support the team as they continue innovating and to explore how Ergatta’s technology can enhance other brands within our family,\u201d Ward said.<\/p>\n\n\n\n

\"Tom
Ergatta co-founder and CEO Tom Aulet (credit: Ergatta)<\/figcaption><\/figure>\n\n\n\n

Ergatta<\/a> co-founder and CEO Tom Aulet will stay on in his role alongside the existing leadership team, with the brand continuing to operate independently within the Interactive Strength portfolio.<\/p>\n\n\n\n

\u201cThis is an exciting next chapter for Ergatta,\u201d Aulet said. \u201cJoining Interactive Strength strengthens our foundation and provides additional resources to support long-term growth, while allowing us to stay focused on what makes Ergatta unique\u2014helping people build lasting fitness habits through games.\u201d<\/p>\n\n\n\n

Late last year, Ergatta deepened its fitness gamification push with the launch of\u00a0\u201cEndeavor,\u201d a strategic action game that places members inside immersive battles set in mystical environments.<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"Ergatta just got acquired. 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