{"id":150455,"date":"2026-02-17T16:31:27","date_gmt":"2026-02-17T21:31:27","guid":{"rendered":"https:\/\/athletechnews.com\/?p=150455"},"modified":"2026-02-17T16:31:29","modified_gmt":"2026-02-17T21:31:29","slug":"planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/planet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears\/","title":{"rendered":"Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears"},"content":{"rendered":"<p>There&#8217;s a divide growing in Americans&#8217; spending habits, and the fitness industry isn&#8217;t immune. For Planet Fitness and other HVLP&#8230; <\/p>\n<div class=\"pmpro\">\n<div class=\"pmpro_card pmpro_content_message\">\n<h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Membership Required<\/h2>\n<div class=\"pmpro_card_content\">\n<div class=\"atn-paywall\">\n<div class=\"atn-paywall__divider\"><\/div>\n<h2 class=\"atn-paywall__headline\">This article is for ATN Pro members only.<\/h2>\n<div class=\"atn-paywall__benefits\">\n<p>ATN Pro members get:<\/p>\n<ul>\n<li>Unlimited access to Athletech News articles<\/li>\n<li>Exclusive access to ATN Pro-level reporting<\/li>\n<li>Discounts to ATN the Innovation Summit<\/li>\n<li>VIP access to community events<\/li>\n<li>Exclusive email newsletters<\/li>\n<\/ul>\n<\/div>\n<div class=\"atn-paywall__price\">$299<span>\/year<\/span><\/div>\n<div class=\"atn-paywall__cta-container\"><a class=\"atn-paywall__cta\" href=\"https:\/\/athletechnews.com\/membership-checkout\/?level=1\">Subscribe Now<\/a><\/div>\n<div class=\"atn-paywall__login\"><a href=\"https:\/\/athletechnews.com\/login\/\">Already a member? Log in<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"pmpro_card_actions pmpro_font-medium\">Already a member? <a href=\"https:\/\/athletechnews.com\/login\/?redirect_to=https%3A%2F%2Fathletechnews.com%2Fplanet-fitness-is-booming-low-price-gyms-capitalize-on-economic-fears%2F\">Log in here<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.... <\/p>\n<div class=\"pmpro\"><div class=\"pmpro_card pmpro_content_message\"><h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Membership Required<\/h2><div class=\"pmpro_card_content\"><div class=\"atn-paywall\"><div class=\"atn-paywall__divider\"><\/div><h2 class=\"atn-paywall__headline\">This article is for ATN Pro members only.<\/h2><div class=\"atn-paywall__benefits\"><p>ATN Pro members get:<\/p><ul><li>Unlimited access to Athletech News articles<\/li><li>Exclusive access to ATN Pro-level reporting<\/li><li>Discounts to ATN the Innovation Summit<\/li><li>VIP access to community events<\/li><li>Exclusive email newsletters<\/li><\/ul><\/div><div class=\"atn-paywall__price\">$299<span>\/year<\/span><\/div><div class=\"atn-paywall__cta-container\"><a class=\"atn-paywall__cta\" href=\"https:\/\/athletechnews.com\/membership-checkout\/?level=1\">Subscribe Now<\/a><\/div><div class=\"atn-paywall__login\"><a href=\"https:\/\/athletechnews.com\/login\/\">Already a member? 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