{"id":150404,"date":"2026-02-18T09:00:00","date_gmt":"2026-02-18T14:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=150404"},"modified":"2026-02-18T11:07:49","modified_gmt":"2026-02-18T16:07:49","slug":"soulcycle-loop-earplugs-in-studio-hearing-protection","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/soulcycle-loop-earplugs-in-studio-hearing-protection\/","title":{"rendered":"SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-through-a-new-partnership-with-belgian-brand-loop-sound-conscious-soulcycle-riders-can-now-purchase-reusable-earplugs-which-offer-17-decibels-of-protection\">Through a new partnership with Belgian brand Loop, sound-conscious SoulCycle riders can now purchase reusable earplugs, which offer 17 decibels of protection<\/h5>\n\n\n\n<p>If you\u2019ve ever experienced a SoulCycle class, you\u2019ll know it\u2019s kind of like being in a nightclub while pushing your limits through the high-intensity, invigorating workouts.<\/p>\n\n\n\n<p>There\u2019s no doubt that <a href=\"https:\/\/athletechnews.com\/why-certain-songs-lead-to-better-workouts-according-to-science\/\">high-energy music can lead to better workouts<\/a>, but for some, the atmosphere of a boutique fitness class can be a bit too loud.<\/p>\n\n\n\n<p>A new partnership with Belgian brand Loop Earplugs could make SoulCycle\u2019s classes more accessible for a wider audience, who can now adjust the volume to their preferences while sweating it out in one of the leading brand\u2019s studios.<\/p>\n\n\n\n<p>From Feb. 18 through Aug. 17, riders will be able to purchase Loop earplugs in locations across all major U.S. cities, making SoulCycle the only boutique fitness brand in America\u00a0offering hearing protection products in-studio.<\/p>\n\n\n\n<p>The Experience 2 model will be available in either black or gold, providing over 17 decibels of hearing protection in the brand\u2019s signature secure and comfortable fit made to last throughout the intense workout.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"788\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-788x788.webp\" alt=\"\" class=\"wp-image-150409\" style=\"width:563px;height:auto\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-788x788.webp 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-1180x1180.webp 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-428x428.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-1536x1536.webp 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Experience_2_Gold_Product-Imagery-2048x2048.webp 2048w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption class=\"wp-element-caption\">credit: Loop<\/figcaption><\/figure>\n\n\n\n<p>Even with the hearing protection, riders can enjoy SoulCycle\u2019s trademark beat-based rides and their instructor\u2019s playlists, and later use the earplugs for recovery, sleep or other social events like concerts or clubs.<\/p>\n\n\n\n<p>\u201cWe started Loop to make hearing protection something people actually use,\u201d said Loop co-founder Maarten Bodewes. \u201cMusic is a core part of a SoulCycle class, and people shouldn\u2019t have to choose between protecting their hearing and enjoying it.\u201d<\/p>\n\n\n\n<p>Participating studios include locations in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"525\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3-788x525.webp\" alt=\"\" class=\"wp-image-150411\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3-788x525.webp 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3-1180x786.webp 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3-428x285.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3-1536x1024.webp 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-3.webp 2000w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption class=\"wp-element-caption\">credit: Loop x SoulCycle<\/figcaption><\/figure>\n\n\n\n<p>\u201cAt SoulCycle, we\u2019re always thinking about how to evolve the rider experience to support performance and long-term well-being,\u201d said <a href=\"https:\/\/www.soul-cycle.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">SoulCycle<\/a> CEO Evelyn Webster.&nbsp;<\/p>\n\n\n\n<p>\u201cThis partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love,\u201d Webster added. \u201cIt\u2019s a natural extension of how we think about holistic wellness.\u201d<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.loopearplugs.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Loop<\/a> makes its entrance into the fitness space, it builds upon momentum from a 2025 filled with growth.&nbsp;<\/p>\n\n\n\n<p>The brand became an official partner of the Formula 1 team for British luxury automotive manufacturer McLaren, collaborated with luxury jeweler Swarovski and cemented its presence in major music festivals by becoming a global partner of Tomorrowland and the official earplug partner of Coachella.<\/p>","protected":false},"excerpt":{"rendered":"Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.","protected":false},"author":116,"featured_media":150406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[82,5454,5074,84],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-150404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-boutique-fitness","9":"tag-indoor-cycling","10":"tag-partnerships","11":"tag-soulcycle","12":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-4-1180x786.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- 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Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution and local politics earned her multiple awards, including the nationally recognized Community Champion award from the Institute for Nonprofit News. She is a graduate of Columbia Journalism School and Hobart and William Smith Colleges.","url":"https:\/\/athletechnews.com\/author\/ani-freedman\/"}]}},"jetpack_featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Loop-x-SoulCycle-4.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/posts\/150404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/comments?post=150404"}],"version-history":[{"count":3,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/posts\/150404\/revisions"}],"predecessor-version":[{"id":150511,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/posts\/150404\/revisions\/150511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/media\/150406"}],"wp:attachment":[{"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/media?parent=150404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/categories?post=150404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/tags?post=150404"},{"taxonomy":"post-options","embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/post-options?post=150404"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/vertical?post=150404"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/coauthors?post=150404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}