{"id":150348,"date":"2026-02-17T12:28:04","date_gmt":"2026-02-17T17:28:04","guid":{"rendered":"https:\/\/athletechnews.com\/?p=150348"},"modified":"2026-02-17T12:28:05","modified_gmt":"2026-02-17T17:28:05","slug":"thc-drinks-sports-performance-last-rep","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/thc-drinks-sports-performance-last-rep\/","title":{"rendered":"THC Drinks Enter the Sports-Performance Category"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-the-newest-drink-in-your-gym-s-cooler-might-not-be-a-protein-shake-or-an-energy-drink-it-might-be-a-thc-seltzer-built-for-post-workout-recovery\">The newest drink in your gym&#8217;s cooler might not be a protein shake or an energy drink. It might be a THC seltzer built for post-workout recovery<\/h5>\n\n\n\n<p>There&#8217;s a THC drink on the shelf at a CrossFit gym in Tampa Bay, in case you&#8217;re wondering where the functional beverage industry is headed.<\/p>\n\n\n\n<p>The brand behind it is <a href=\"https:\/\/lastreparc.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Last Rep<\/a>, a Tampa Bay THC seltzer startup that is targeting athletes who just crushed a workout.<\/p>\n\n\n\n<p>\u201cIt was apparent that the convergence between post-workout and socializing was missing with the existing THC seltzers and non-alcoholic beverages in the market, so Last Rep bridges the gap with precisely dosed THC, electrolytes and functional botanicals, allowing for maximized community in fitness culture,\u201d co-founder and CEO Jason Ashton, a former collegiate wide receiver at Springfield College, said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"525\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-788x525.webp\" alt=\"\" class=\"wp-image-150350\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-788x525.webp 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-1180x787.webp 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-428x285.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-1536x1024.webp 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-06-2048x1365.webp 2048w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption class=\"wp-element-caption\">credit: Last Rep<\/figcaption><\/figure>\n\n\n\n<p>Ashton, who co-founded the brand alongside fellow entrepreneur Stephen Samson last August, soft-launched the seltzer just three months ago \u2013 at a time when <a href=\"https:\/\/athletechnews.com\/functional-energy-drinks-us-airports-odyssey\/\">functional beverages are booming<\/a>, THC drinks are growing fast, Gen Z is drinking less alcohol and <a href=\"https:\/\/athletechnews.com\/consumers-spending-more-on-self-care-less-on-alcohol-nielseniq-data\/\">wellness spending keeps climbing<\/a>.<\/p>\n\n\n\n<p>The drink is both zero-sugar and low-calorie, with a formula that includes Delta-9 THC and Cannabigerol (CBG) available in 5 mg or 10 mg servings. It&#8217;s blended with electrolytes for hydration and muscle recovery, plus ashwagandha for stress relief, L-theanine for focus and calm and ginger extract for digestion.<\/p>\n\n\n\n<p>In addition to Burg CrossFit, Last Rep plans to expand into more fitness facilities across the region through grassroots partnerships. The seltzer, available in lime, is sold in four-packs online and in local retailers.<\/p>\n\n\n\n<p>The money is following the momentum. Earlier this month, <a href=\"https:\/\/athletechnews.com\/willie-nelson-thc-beverage-brand-raises-15-million\/\">Willie Nelson&#8217;s THC beverage brand Willie&#8217;s Remedy+ scored $15 million from investors<\/a> to bring its product to stores nationwide.<\/p>\n\n\n\n<p>The athlete-cannabis connection has been building for a while, too. Former Philadelphia Flyers enforcer Riley Cote has spoken openly about the benefits of marijuana for pain management and recovery, <a href=\"https:\/\/athletechnews.com\/riley-cote-cannabis-wellness-recovery\/\">and has partnered with cannabis retailer Trulieve on an education initiative<\/a>.<br><br><br><br><br><br><\/p>","protected":false},"excerpt":{"rendered":"Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.","protected":false},"author":43,"featured_media":150349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[7934,7950,4060,6403,7932],"post-options":[],"vertical":[],"coauthors":[4135],"class_list":{"0":"post-150348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-functional-beverage","9":"tag-last-rep","10":"tag-recovery","11":"tag-startups","12":"tag-thc","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Last-Rep-canning-04-1180x787.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":7,"name":"Nutrition","slug":"nutrition","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/nutrition\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>THC Drinks Enter the Sports-Performance Category - Athletech News<\/title>\n<meta name=\"description\" content=\"Athletech News \u2013 a curated series of articles creating the intersection of fitness, technology and finance. 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