{"id":150057,"date":"2026-02-13T19:20:33","date_gmt":"2026-02-14T00:20:33","guid":{"rendered":"https:\/\/athletechnews.com\/?p=150057"},"modified":"2026-02-13T19:20:35","modified_gmt":"2026-02-14T00:20:35","slug":"nba-all-star-weekend-women-in-leadership-wellness-day-event","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/nba-all-star-weekend-women-in-leadership-wellness-day-event\/","title":{"rendered":"At NBA All-Star Weekend, Women in Leadership Embrace Wellness"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-business-inside-the-game-is-hosting-an-invite-only-wellness-day-focused-on-performance-recovery-and-longevity-for-female-athletes-and-executives-in-partnership-with-the-tay-way-therabody-and-celsius\">Business Inside the Game is hosting an invite-only Wellness Day focused on performance, recovery and longevity for female athletes and executives, in partnership with The Tay Way, Therabody and Celsius<\/h5>\n\n\n\n<p>As wellness continues its global takeover of different corners of fitness \u2014 from <a href=\"https:\/\/athletechnews.com\/hyatt-exhale-spa-salt-fitness-wellness-club-loews-atlanta-hotel\/\">wellness clubs entering workout spaces<\/a> to <a href=\"https:\/\/athletechnews.com\/longevity-fitness-going-viral-amid-wellness-content-boom\/\">longevity exercise routines<\/a> \u2014 pro athletes are embracing the holistic approach to performance as well.<\/p>\n\n\n\n<p>At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place, produced by the membership community for athletes, entrepreneurs, creators and investors, <a href=\"https:\/\/www.teambig.io\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Business Inside the Game (BIG)<\/a> and in partnership with performance training collective the <a href=\"https:\/\/www.tayhall.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Tay Way<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/lemonade.social\/e\/bigwil\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Women in Leadership and Sports: Wellness Day<\/a> is geared towards female athletes, exploring how elite performance principles, recovery and longevity can be applied to executive and leadership environments, especially for women who know how to perform under pressure.<\/p>\n\n\n\n<p>The event&#8217;s partners include Therabody, whose tech will headline recovery and wellness activations, and Celsius as official energy partner.<\/p>\n\n\n\n<p>Wellness Day will also feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A guided performance session focused on capacity, recovery and sustainable output, led by former NCAA basketball player and founder of the Tay Way, <a href=\"https:\/\/www.instagram.com\/tayhall_\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Taylor Hall<\/a><\/li>\n\n\n\n<li>Panels and live testimonials centered on leadership, performance and longevity<\/li>\n\n\n\n<li>Brand integrations designed to demonstrate how performance, recovery and energy systems show up in executive lifestyles<\/li>\n\n\n\n<li>All-Star Weekend morning experience, built around the theme of \u201cStrength through shared sweat.\u201d<\/li>\n<\/ul>\n\n\n\n<p>&#8220;During All-Star Weekend, Business Inside the Game hosts a morning wellness experience at its club, bringing together women in leadership to connect through the power of shared sweat,\u201d said Hall.<\/p>\n\n\n\n<p>Event host BIG was founded by former NBA All-Star and entrepreneur Baron Davis, whose mission is to build infrastructure, access and opportunity for athletes and operators beyond the sport to incorporate the spheres of leadership, business and longevity.<\/p>\n\n\n\n<p>The BIG community includes current and former NBA and WNBA players, founders, executives and operators across sports, media and business.<\/p>\n\n\n\n<p>Hall will also be outfitted with Lululemon for the event as part of the brand\u2019s \u201cYet\u201d Training Team initiative and the Lululemon Training Club, which focuses on progress, overcoming barriers and encouraging through structured small group sessions to make goals more within reach.\u00a0<\/p>\n\n\n\n<p>\u201cThe experience is rooted in basketball culture and reflects how athletes build trust and connection \u2014 by showing up early, putting in the work, and sharing challenge,\u201d Hall added. \u201cThe result is a space where movement becomes the gateway to meaningful networking, leadership, and community before the weekend\u2019s events begin.\u201d<\/p>\n\n\n\n<p>The NBA and WNBA are increasingly integrating with fitness and wellness brands. The NBA recently <a href=\"https:\/\/athletechnews.com\/somnee-2nd-gen-sleep-wearable-nba-investor\/\">invested in AI-powered sleep headband Somnee<\/a>, while Bay Club also partnered with the <a href=\"https:\/\/athletechnews.com\/bay-club-wnba-player-hubs\/\">WNBA to offer training hubs to its athletes<\/a> in the off-season, signaling growing interest in women\u2019s basketball among mainstream industry brands.<\/p>","protected":false},"excerpt":{"rendered":"At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.","protected":false},"author":116,"featured_media":150109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[214],"tags":[2597,5321,79,6986,487],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-150057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wellness","8":"tag-celsius","9":"tag-in-person-events","10":"tag-lululemon","11":"tag-nba-2","12":"tag-therabody","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/5345EC19-18BC-4409-9CE7-664BEC235CE2.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":214,"name":"Wellness","slug":"wellness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/wellness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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