{"id":149979,"date":"2026-02-12T17:04:50","date_gmt":"2026-02-12T22:04:50","guid":{"rendered":"https:\/\/athletechnews.com\/?p=149979"},"modified":"2026-02-12T17:04:51","modified_gmt":"2026-02-12T22:04:51","slug":"nike-strength-everlast-gyms-uk-ireland","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/nike-strength-everlast-gyms-uk-ireland\/","title":{"rendered":"Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-the-swoosh-s-strength-training-equipment-will-roll-out-across-25-everlast-gyms-in-the-uk-and-ireland-a-major-step-forward-in-nike-s-fitness-endeavors\">The Swoosh&#8217;s strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, a major step forward in Nike&#8217;s fitness endeavors<\/h5>\n\n\n\n<p>The Nike swoosh will make its debut across 25 Everlast Gym locations throughout the U.K. and Ireland, thanks to a new partnership between the brands.<\/p>\n\n\n\n<p>Nike Strength is entering the European operator\u2019s gyms, providing members unlimited access to the brand&#8217;s equipment for weightlifting and functional strength training, as well as in the brand\u2019s trademark \u201cHustle\u201d studio to elevate the high-intensity interval training class.<\/p>\n\n\n\n<p>The additions will arrive at existing sites and Everlast\u2019s upcoming flagship destinations, including its Manchester Trafford Palazzo location opening in March.<\/p>\n\n\n\n<p>&#8220;Nike Strength joining the Everlast Gyms ecosystem marks a major step forward for both brands, reinforcing our shared commitment to empowering all athletes \u2014 from everyday gym-goers to the world\u2019s elite,\u201d said Everlast Gyms managing director Dan Summerson.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"1182\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3-788x1182.webp\" alt=\"\" class=\"wp-image-149981\" style=\"width:444px;height:auto\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3-788x1182.webp 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3-1180x1770.webp 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3-428x642.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3-1024x1536.webp 1024w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-3.webp 1333w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption class=\"wp-element-caption\">credit: Everlast Gyms<\/figcaption><\/figure>\n\n\n\n<p>Members can expect the following Nike products to arrive at their gyms, all marked by the identifiable swoosh logo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nike Grind Dumbbells, made from at least 20% \u201cNike Grind\u201d rubber \u2014 a byproduct of shoe manufacturing \u2014 by volume<\/li>\n\n\n\n<li>Nike Grind Bumper Plates, each crafted with at least 30% \u201cNike Grind\u201d rubber<\/li>\n\n\n\n<li>Rubber Coated Kettlebell<\/li>\n\n\n\n<li>1972 PowerBar, designed for serious powerlifting<\/li>\n<\/ul>\n\n\n\n<p>The partnership brings a redesign of the gym floor with Nike Strength signage and artwork to create a more motivational atmosphere.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.everlastgyms.com\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Everlast<\/a> has recently expanded its partnerships across fitness and wellness to draw in and retain members to its hybrid big-box and boutique concept. Last year, the brand tapped into the fitness racing boom by announcing it would add <a href=\"https:\/\/athletechnews.com\/everlast-gyms-hyrox-performance-centers-uk-ireland\/https:\/\/athletechnews.com\/everlast-gyms-hyrox-performance-centers-uk-ireland\/\">60 Hyrox Performance Centers across the U.K. and Ireland<\/a> by 2028.<\/p>\n\n\n\n<p>More recently, the brand <a href=\"https:\/\/athletechnews.com\/everlast-gyms-myprotein-kitchens-uk-ireland\/\">launched Myprotein-branded kitchen concepts<\/a> inside its clubs, bringing a menu of fresh smoothies, nutrient-dense snacks and protein powders to its members as a more substantial investment in the nutritional side of the fitness industry.<\/p>","protected":false},"excerpt":{"rendered":"Nike&#8217;s strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.","protected":false},"author":116,"featured_media":149980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5275,4],"tags":[7130,278,206,4545,3236],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-149979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipment","8":"category-fitness","9":"tag-everlast-gyms","10":"tag-fitness-equipment","11":"tag-gyms","12":"tag-nike-strength","13":"tag-strength-training","14":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Nike-Stills-18-1180x786.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":5275,"name":"Equipment","slug":"equipment","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/equipment\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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