{"id":149887,"date":"2026-02-12T09:58:19","date_gmt":"2026-02-12T14:58:19","guid":{"rendered":"https:\/\/athletechnews.com\/?p=149887"},"modified":"2026-02-12T11:09:14","modified_gmt":"2026-02-12T16:09:14","slug":"stride-fitness-rebrands-around-strength-training","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/stride-fitness-rebrands-around-strength-training\/","title":{"rendered":"Treadmill Concept Stride Fitness Rebrands Around Strength Training"},"content":{"rendered":"
To fuel its comeback, Stride Fitness is removing half of its treadmills, instead leaning further into strength training while adding recovery spaces and becoming a Hyrox affiliate, CEO Shaun Grove reveals <\/h5>\n\n\n\n

Stride Fitness is mounting a comeback, leveraging the biggest trends in fitness and wellness to draw members into its studios.<\/p>\n\n\n\n

The boutique cardio and strength franchise is opening a flagship location in Huntington Beach, California, which will also double as the brand\u2019s headquarters.<\/p>\n\n\n\n

The new space will also serve as a training and discovery space for new franchise partners and a \u201ctest kitchen\u201d to experiment with new strategies, according to Stride CEO Shaun Grove, who previously served as president of Rumble Boxing and Club Pilates.<\/p>\n\n\n\n

\u201cThere’s an opportunity here for Stride Fitness to do really well,\u201d Grove told Athletech News.<\/p>\n\n\n\n

Alongside Grove, the Huntington Beach opening is spearheaded by Stride president and chief operating officer Anthony Badalian, who also served as president of Rumble and former vice president of Club Pilates.<\/p>\n\n\n\n

Stride\u2019s signature 55-minute workouts feature interval workouts, combining treadmill-based cardio and strength training. <\/p>\n\n\n\n

But Grove revealed to ATN that the formerly Xponential Fitness-owned brand<\/a> is now making the strength aspect the primary focus, as fitness enthusiasts look to centralize the increasingly popular modality into their routines.<\/p>\n\n\n\n

\u201cIn redeveloping the concept and redesigning it, we actually removed half of the treadmills and the pre-existing model, and incorporated these custom-made weight benches,” Grove said, adding that the new concept contains “everything that you really need to have a good, solid strength program.\u201d <\/p>\n\n\n\n

\"woman
credit: Stride Fitness<\/figcaption><\/figure>\n\n\n\n

He also revealed the brand recently became a Hyrox affiliate<\/a>, positioning the brand at the center of growing interest in fitness racing. <\/p>\n\n\n\n

Stride Fitness<\/a> is also tapping into growing demand for dedicated recovery spaces. A new area of the studio will serve as a value-add, where members can book sessions to access self-guided stretching, antigravity chairs and Hyperice air-compression massage therapy. Grove said the brand is exploring adding red light therapy and lymphatic drainage offerings as well.<\/p>\n\n\n\n

\u201cIt’s a perfect blend of all three of those modalities into a great little boutique concept,\u201d he said.<\/p>\n\n\n\n

\"people
credit: Stride Fitness<\/figcaption><\/figure>\n\n\n\n

Expansion Plans Are Underway Nationwide<\/h2>\n\n\n\n

The brand\u2019s shift and flagship launch arrive as Stride eyes nationwide expansion, targeting markets in Florida, Texas, Colorado and New Jersey, Grove said. By the end of this year, he hopes to sell 50 new territory licenses and open 10 to 15 new studios. Stride currently has six open locations listed on its website. <\/p>\n\n\n\n

But Grove said it\u2019s not as much about location as it is the partners themselves.<\/p>\n\n\n\n

\u201cThe idea is to really grow the right way with the right partners,\u201d he explained.<\/p>\n\n\n\n

That has led to new partnerships in Philadelphia, Nashville and Albuquerque. <\/p>\n\n\n\n

“We’re definitely not tied to just specific markets, but where can we find the best quality franchise partners that will help drive the brand,” Grove said. <\/p>","protected":false},"excerpt":{"rendered":"To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.","protected":false},"author":116,"featured_media":149956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5150],"tags":[82,1006,4557,3236,2746,5160],"post-options":[],"vertical":[4763],"coauthors":[7629],"class_list":{"0":"post-149887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness-business","8":"tag-boutique-fitness","9":"tag-fitness-franchise","10":"tag-hyrox","11":"tag-strength-training","12":"tag-stride-fitness","13":"tag-treadmill","14":"vertical-franchise-corner","15":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/1O6A1596-Enhanced-NR2025-1-1180x787.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":5150,"name":"Fitness Business","slug":"fitness-business","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness-business\/"},"yoast_head":"\nTreadmill Concept Stride Fitness Rebrands Around Strength Training - 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