{"id":149790,"date":"2026-02-10T12:28:06","date_gmt":"2026-02-10T17:28:06","guid":{"rendered":"https:\/\/athletechnews.com\/?p=149790"},"modified":"2026-02-10T12:28:09","modified_gmt":"2026-02-10T17:28:09","slug":"weight-watchers-pvolve-fitness-classes","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/weight-watchers-pvolve-fitness-classes\/","title":{"rendered":"Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-weight-watchers-is-the-latest-telehealth-company-to-bundle-pharma-and-fitness-a-model-that-s-quickly-becoming-the-standard-for-long-term-weight-care\">Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that&#8217;s quickly becoming the standard for long-term weight care<\/h5>\n\n\n\n<p>Women lose between 3% and 5% of their muscle mass per decade starting at age 30, a reality that has pushed Weight Watchers toward a new partner: Pvolve, the <a href=\"https:\/\/athletechnews.com\/pvolve-jennifer-aniston-campaign-mental-health-headspace\/\">fast-growing boutique fitness franchise endorsed by Jennifer Aniston<\/a>.\u00a0<\/p>\n\n\n\n<p>Starting Tuesday, Weight Watchers members can access up to 30 of Pvolve&#8217;s classes through several of the weight management company&#8217;s programs, including its GLP-1 medication tiers.&nbsp;<\/p>\n\n\n\n<p>Members can also upgrade to Pvolve&#8217;s full on-demand library or purchase a Pvolve-branded resistance equipment starter kit.<\/p>\n\n\n\n<p>Weight Watchers says members who regularly engaged with its Med+ program lost 61.3% more body weight at one month than those taking medication alone, and 29.1% more at twelve months. Meanwhile, Pvolve&#8217;s own research found that participants in its <a href=\"https:\/\/athletechnews.com\/how-pvolve-is-redefining-boutique-fitness-through-science-sustainability-and-scalability\/\">12-week program saw significant increases in lean muscle mass and improved lower-body strength by 19%<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cAs the definition of weight health evolves, so does our approach,\u201d Weight Watchers chief experience officer and <a href=\"https:\/\/athletechnews.com\/soulcycle-founders-julie-rice-elizabeth-cutler-exclusive-chat-about-peoplehood\/\">SoulCycle co-founder Julie Rice<\/a> said. \u201cThis partnership with Pvolve builds on our foundation by bringing more strength-forward movement into our ecosystem alongside nutrition, behavior change, coaching and medical care so our members can achieve more sustainable, long-term results.\u201d<\/p>\n\n\n\n<p>Rice, a longtime <a href=\"https:\/\/www.weightwatchers.com\/us\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Weight Watchers<\/a> board member, <a href=\"https:\/\/athletechnews.com\/weightwatchers-adds-soulcycles-julie-rice-acquires-her-startup-peoplehood\/\">joined the storied weight management company last year<\/a> after it acquired Peoplehood, <a href=\"https:\/\/athletechnews.com\/soulcycle-founders-julie-rice-elizabeth-cutler-exclusive-chat-about-peoplehood\/\">the wellness support platform she co-founded<\/a>.<\/p>\n\n\n\n<p>Aniston was recently featured in <a href=\"https:\/\/www.pvolve.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Pvolve<\/a>\u2019s 2026 campaign <a href=\"https:\/\/athletechnews.com\/pvolve-jennifer-aniston-campaign-mental-health-headspace\/\">alongside its new partnership with mental health app Headspace and a four-week challenge spanning studios and digital.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/JA_PVOLVE_BTS_BW_R2-2-1120x747.webp\" alt=\"Woman performs a resistance-based lower-body exercise on a Pvolve mat while a Pvolve trainer assists with form in a minimalist studio.\" class=\"wp-image-146741\" style=\"width:573px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Pvolve<\/figcaption><\/figure>\n\n\n\n<p>The fitness franchise recently revealed plans to open 50 studios across North America by the end of the year, representing a 56% year-over-year increase and following its appointment of Jesse McBain, a seasoned franchise veteran who now serves as Pvolve&#8217;s chief operating officer of studio development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-telehealth-amp-fitness-brands-are-linking-up\"><strong>Telehealth &amp; Fitness Brands Are Linking Up<\/strong><\/h2>\n\n\n\n<p>The crossover between telehealth companies and boutique fitness is growing <a href=\"https:\/\/athletechnews.com\/super-bowl-advertisers-playing-offense-on-wellness\/\" type=\"post\" id=\"149432\">amid the rise of GLP-1s<\/a>.<\/p>\n\n\n\n<p>Last fall, Club Pilates and Pure Barre teamed up with <a href=\"https:\/\/athletechnews.com\/midi-health-reaches-unicorn-status-100-million-funding-round\/\">newly minted unicorn Midi Health<\/a> on a campaign focused on education, resources and events around hormone health, menopause management and longevity, <a href=\"https:\/\/athletechnews.com\/club-pilates-pure-barre-add-womens-health-programming\/\">bringing live workshops led by Midi clinicians to select studios.<\/a><\/p>\n\n\n\n<p>Most recently, F45 Training expanded its wellness strategy <a href=\"https:\/\/athletechnews.com\/f45-expands-wellness-strategy-with-joi-blokes-deal\/\">through a new two-year partnership with Joi + Blokes<\/a>. The deal plugs F45 members into Joi + Blokes\u2019 platform, which uses lab testing to inform personalized care plans spanning hormone and metabolic health, GLP-1 treatment, sexual health, longevity and supplements.<\/p>\n\n\n\n<p><br><br><\/p>","protected":false},"excerpt":{"rendered":"Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that&#8217;s quickly becoming the industry standard.","protected":false},"author":43,"featured_media":128408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[82,5908,1098,5074,4203,1304,3211],"post-options":[],"vertical":[],"coauthors":[4135],"class_list":{"0":"post-149790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-boutique-fitness","9":"tag-glp-1s","10":"tag-healthcare","11":"tag-partnerships","12":"tag-pvolve","13":"tag-weight-loss","14":"tag-weight-watchers","15":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/March-report-womens-outlook-pvolve-FEATURE-1180x590.jpg","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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