{"id":149422,"date":"2026-02-06T15:38:34","date_gmt":"2026-02-06T20:38:34","guid":{"rendered":"https:\/\/athletechnews.com\/?p=149422"},"modified":"2026-02-06T15:38:36","modified_gmt":"2026-02-06T20:38:36","slug":"amped-fitness-adds-reformer-pilates-gym-trend","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/amped-fitness-adds-reformer-pilates-gym-trend\/","title":{"rendered":"Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-as-the-pilates-boom-pushes-beyond-boutique-studios-amped-fitness-joins-big-box-operators-like-crunch-fitness-and-24-hour-fitness-in-integrating-reformer-studios\">As the Pilates boom pushes beyond boutique studios, Amped Fitness joins big-box operators like Crunch Fitness and 24 Hour Fitness in integrating reformer studios<\/h5>\n\n\n\n<p>Another big-box gym operator is <a href=\"https:\/\/athletechnews.com\/pilates-dominates-global-fitness-bookings-classpass-report\/\">getting in on the Pilates wave<\/a>, as Amped Fitness is introducing a reformer-based modality to its new location in Columbus, Ohio.<\/p>\n\n\n\n<p>The brand is introducing the traditionally boutique-fitness experience to its members under the title Aura Pilates, a format focused on strength, mobility and core control.<\/p>\n\n\n\n<p>&#8220;With our 34th opening, this one feels especially meaningful,&#8221; said CEO of Amped Fitness Travis LaBazzo. &#8220;We&#8217;re introducing reformer Pilates in a way that&#8217;s never been done in the HVLP space. We believe this is the beginning of a new standard \u2014 and we&#8217;re proud to be the first to bring it to life in Columbus.&#8221;<\/p>\n\n\n\n<p>In addition to Aura Pilates, Amped is debuting another new concept called Lunar Escape, a dedicated astronomical-themed recovery room to encourage members to intentionally slow down, stretch and decompress.<\/p>\n\n\n\n<p><a href=\"https:\/\/ampedfitness.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Amped Fitness<\/a> joins fellow high-value, low-price (HVLP) gym brand Crunch, as well as mid-priced brand 24 Hour Fitness, in bringing boutique offerings to a big-box gym.<\/p>\n\n\n\n<p><a href=\"https:\/\/athletechnews.com\/crunch-fitness-reformer-pilates-studio-cr-fitness\/\">Crunch announced its own reformer Pilates studio<\/a> coming to its upcoming McKinney, Texas, location, a $12 million, 40,000 square-foot facility set to open this year, which will feature a dedicated 1,300 square-foot studio with over 10 reformer machines.<\/p>\n\n\n\n<p>Last year, <a href=\"https:\/\/athletechnews.com\/24-hour-fitness-budget-friendly-pilates-reformer24\/\">24 Hour Fitness unveiled its Reformer24 pilot program<\/a> as well, which introduced a hybrid in-studio and virtual Pilates option for members in its Southern California clubs, positioning it as a pilot program for a more affordable version of the popular modality.&nbsp;<\/p>\n\n\n\n<p>As Amped Fitness tests out new offerings that redefine the traditional big-box concept, it is also continuing ambitious growth plans throughout the U.S.<\/p>\n\n\n\n<p>The brand, which just <a href=\"https:\/\/athletechnews.com\/amped-fitness-gets-investment-from-princeton-equity-group-eyes-more-expansion\/\" type=\"post\" id=\"147375\">received investment from Princeton Equity Group<\/a>, announced it will soon open its second Arizona location in Mesa, a 54,000 square feet facility \u2014 making it Amped\u2019s largest location to date.<\/p>","protected":false},"excerpt":{"rendered":"Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.","protected":false},"author":116,"featured_media":149447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5244],"tags":[74,4404,17,206,4713,1645],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-149422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"category-industry-news","9":"tag-24-hour-fitness","10":"tag-amped-fitness","11":"tag-crunch-fitness","12":"tag-gyms","13":"tag-high-value-low-price-gyms-hvlp","14":"tag-pilates","15":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Amped_Fitness_The_Mesa_Club_Location-1180x787.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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