{"id":149410,"date":"2026-02-05T22:00:00","date_gmt":"2026-02-06T03:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=149410"},"modified":"2026-02-06T11:10:17","modified_gmt":"2026-02-06T16:10:17","slug":"peloton-shares-tumble-as-demand-slump-hits-revenue-outlook","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/peloton-shares-tumble-as-demand-slump-hits-revenue-outlook\/","title":{"rendered":"Peloton Shares Tumble as Demand Slump Hits Revenue Outlook"},"content":{"rendered":"
Membership on\u00a0Peloton’s subscription-based platform fell more than 6% year over year to 5.8 million in the second quarter<\/h5>\n\n\n\n

(Reuters) \u2014 Peloton Interactive forecast third-quarter revenue below Wall Street estimates on Thursday, citing weak demand for its fitness equipment, sending its shares down about 23% to their lowest level in roughly 18 months.<\/p>\n\n\n\n

The New York-based maker of exercise bikes and treadmills has struggled with softer equipment sales even as it rolls out cost-cutting measures as part of a broader turnaround under CEO Peter Stern<\/a>.<\/p>\n\n\n\n

Peloton<\/a> projected third-quarter revenue between $605 million and $625 million, below analysts’ average estimate of $638.4 million, according to data compiled by LSEG.<\/p>\n\n\n\n

“Lower-than-expected Connected Fitness Product sales to existing members weighed on results,” analysts at Bernstein wrote in a note.<\/p>\n\n\n\n

CFO Liz Coddington said longer-than-expected delivery times delayed roughly $4 million of revenue recognition into the third quarter.<\/p>\n\n\n\n

Membership on Peloton’s subscription-based fitness platform fell more than 6% year over year to 5.8 million in the second quarter.<\/p>\n\n\n\n

Persistently high prices have weighed on U.S. consumers, with consumer confidence falling to its lowest level in more than 11-1\/2 years in January, data showed.<\/p>\n\n\n\n

The company has been rolling out cost cuts and said in January it cut 11% of its workforce and has raised prices for equipment and subscriptions since Stern took the helm.<\/p>\n\n\n\n

Peloton also said Coddington will leave to pursue other opportunities. She will remain through March while the company searches for its next finance chief.<\/p>\n\n\n\n

The at-home exercise equipment maker reported a wider-than-expected second-quarter loss of 9 cents per share, compared with analysts’ expectations for a 6-cent loss.<\/p>\n\n\n\n

Revenue for the quarter ended December 31 came in at $656.5 million, missing analysts’ estimates of $674.3 million.<\/p>","protected":false},"excerpt":{"rendered":"Peloton\u00a0forecast third-quarter\u00a0revenue\u00a0below Wall Street estimates, citing weak\u00a0demand\u00a0for its fitness equipment, sending its\u00a0shares\u00a0down 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