{"id":148986,"date":"2026-02-11T04:42:00","date_gmt":"2026-02-11T09:42:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=148986"},"modified":"2026-02-05T16:02:52","modified_gmt":"2026-02-05T21:02:52","slug":"getting-started-with-longevity-new-technology-for-fitness-providers","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/getting-started-with-longevity-new-technology-for-fitness-providers\/","title":{"rendered":"Getting Started with Longevity: New Technology for Fitness Providers"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-how-measuring-movement-health-enables-fitness-businesses-to-unlock-longevity-related-revenue\"><strong>How measuring movement health enables fitness businesses to unlock longevity-related revenue<\/strong><\/h5>\n\n\n\n<p>Longevity is no longer a fringe concept reserved for elite athletes or medical journals. It\u2019s rapidly becoming the defining direction of the fitness industry. Many of the big players already have or are developing their own programs. At the same time, the market for measuring fitness biometrics \u2014 smart rings, smart clothing and wearables, and specialized businesses offering advanced biometrics \u2014 is expected to grow to $137 billion by 2030, according to Grand View Research.<\/p>\n\n\n\n<p>Consumers are measuring everything and the market is big.<\/p>\n\n\n\n<p>The opportunity to lean into consumer desires to measure everything in order to live longer and better is not just for the big players. For any fitness and wellness provider, longevity presents a massive opportunity to lead, differentiate and grow their business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-started\"><strong>How to Get Started<\/strong><\/h2>\n\n\n\n<p>According to several leading thinkers in this area, the place to start for any longevity program is at the beginning: movement health.&nbsp;<\/p>\n\n\n\n<p>\u201cThe goal of the longevity movement is not just to live more years,\u201d said Dr. Marty Miller, DHSc, ATC, and Master Instructor for the National Academy of Sports Medicine. \u201cIt\u2019s to live more <em>healthy<\/em> years. You can\u2019t do that if you can\u2019t move well.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"698\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/Dr.-Marty-Miller-ATC-DHSc-NASM-CPT-CES-PES.webp\" alt=\"Dr. Marty Miller for Kinotek\" class=\"wp-image-146246\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/Dr.-Marty-Miller-ATC-DHSc-NASM-CPT-CES-PES.webp 997w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/Dr.-Marty-Miller-ATC-DHSc-NASM-CPT-CES-PES-428x300.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/12\/Dr.-Marty-Miller-ATC-DHSc-NASM-CPT-CES-PES-788x552.webp 788w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><figcaption class=\"wp-element-caption\">Dr. Marty Miller (credit: Kinotek)<\/figcaption><\/figure>\n\n\n\n<p>Dr. Miller has spent more than 30 years studying and helping humans improve their performance, everyone from elite athletes, including the New York Yankees, to everyday gym and club members. He\u2019s lectured worldwide on the ways fitness professionals can help their clients and members perform better. He views movement health as a key indicator of longevity, the fifth vital sign and a critical health biomarker.&nbsp;<\/p>\n\n\n\n<p>\u201cWe can measure things like VO2 max, body composition and bone density,\u201d Dr. Miller said. \u201cHowever, all of these tests require the individual to perform exercise and to increase intensity overtime if their goal is to make improvements, or even to maintain their current level of performance.\u201d&nbsp;<\/p>\n\n\n\n<p>According to Dr. Miller, without a good movement health assessment:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strength is built on dysfunction<\/li>\n\n\n\n<li>Cardio is performed inefficiently<\/li>\n\n\n\n<li>Injury risk increases as intensity rises<\/li>\n<\/ul>\n\n\n\n<p>\u201cHere&#8217;s the bottom line,\u201d he said. \u201cYou can\u2019t move with intensity if you can\u2019t move well. The start of any longevity program today is with an accurate assessment of your client\u2019s movement health.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-movement-health-with-technology\"><strong>Measuring Movement Health with Technology<\/strong><\/h2>\n\n\n\n<p>There\u2019s a saying among fitness and physical therapy professionals: if you are not assessing you\u2019re guessing. In other words, without the proper data, you run the risk of implementing an exercise program that could exacerbate an underlying movement quality issue.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Experts confirm these statements. According to the research conducted by Dr. Darin Padua, PhD, ATC and Distinguished Professor of Exercise and Sport Science at the University of North Carolina at Chapel Hill, if you add strength on top of a dysfunctional movement pattern (e.g. knee valgus), you aren&#8217;t making the athlete better, you are just making a &#8220;faulty engine&#8221; faster, which leads to a breakdown.<\/p>\n\n\n\n<p>Most fitness professionals have learned to assess their client before starting a program using visual observation \u2014 a manual approach. Not every trainer has the same skills, and given the manual methods, the results will naturally vary.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve been doing this for 30 years,\u201d said Dr. Miller. \u201cI cannot as accurately perform an assessment as fast as Kinotek&#8217;s technology can perform a movement health assessment.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"713\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tablet-Assessment-Example-1.webp\" alt=\"Kinotek tablet\" class=\"wp-image-148988\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tablet-Assessment-Example-1.webp 1076w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tablet-Assessment-Example-1-428x284.webp 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Tablet-Assessment-Example-1-788x522.webp 788w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><figcaption class=\"wp-element-caption\">credit: Kinotek<\/figcaption><\/figure>\n\n\n\n<p>Also, Dr. Miller shared that even he can\u2019t tell with his eye the mathematical variation of someone\u2019s ankle dorsiflexion, but the technology can.<\/p>\n\n\n\n<p>\u201cConsumers are measuring things so they can have a baseline to compare and improve,\u201d he said. \u201cToday, because of technology, we\u2019re digitally measuring steps, heart rate variability (HRV), blood oxygen, etc. Why wouldn\u2019t we use the same advanced approach for something as critically important to our longevity as our movement health?\u201d&nbsp;<\/p>\n\n\n\n<p>Dr. Miller&#8217;s drive to help measure and improve movement health led him to become the chief movement officer at <a href=\"https:\/\/kinotek.com\/\">Kinotek<\/a>, a leading company that offers technology with the means to do so. Over the past year, he worked with the brand\u2019s research and development team to advance its analytics to provide movement health scores to the masses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-latest-movement-health-technology-nbsp\"><strong>The Latest Movement Health Technology&nbsp;<\/strong><\/h2>\n\n\n\n<p>Kinotek is a cloud-based app that ingests data using LiDAR or a tablet. Its 3D mapping algorithms and AI-driven analytics analyze a client\u2019s entire body in seconds while they perform a series of movements. The algorithms have been refined and validated over years of research and development and include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobility<\/li>\n\n\n\n<li>Symmetry<\/li>\n\n\n\n<li>Overall Movement Quality<\/li>\n<\/ul>\n\n\n\n<p>The comprehensive data is summarized in an overall movement health score, while key dysfunctions are identified. Kinotek\u2019s reports provide 3D and other visualizations to help professionals communicate more effectively with their clients.&nbsp;<\/p>\n\n\n\n<p>There are major benefits of using technology to measure movement health:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assessments take seconds, leaving more time to interact with your client<\/li>\n\n\n\n<li>Results are objective, visual, documented and easy for clients to understand<\/li>\n\n\n\n<li>The baseline movement health score presents a retest opportunity<\/li>\n\n\n\n<li>Client-specific analytics help professionals develop highly personalized programming<\/li>\n\n\n\n<li>Gyms can now scale best practice assessments across all trainers \u2014 from experienced ones to those who are new to their profession<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-medium_large\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Kinotek-Longevity-1120x800.webp\" alt=\"Kinotek woman\" class=\"wp-image-148987\"\/><figcaption class=\"wp-element-caption\">credit: Kinotek<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-driving-new-revenues-and-retention-with-movement-health-longevity\"><strong>Driving New Revenues and Retention With Movement Health + Longevity<\/strong><\/h2>\n\n\n\n<p>According to Kinotek, fitness and wellness providers across the globe have incorporated Kinotek\u2019s movement health screening into their service offering with a measurable impact on revenues.&nbsp;<\/p>\n\n\n\n<p>\u201cWhile not all providers are offering explicit longevity programs yet, the framework of starting with movement health to attract clients to such programs applies,\u201d Dr. Miller said.<\/p>\n\n\n\n<p>Here\u2019s how the revenues follow baseline movement health screens:<\/p>\n\n\n\n<p><strong>Attracting brand new members, upselling existing<\/strong><\/p>\n\n\n\n<p>Healthtrax added $580,000 in brand new revenues using Kinotek as the entry point to its health and wellness personal training services.<\/p>\n\n\n\n<p><strong>Improving close rates, and filling schedules across trainers<\/strong><\/p>\n\n\n\n<p>Chad Bryant, fitness director at Raintree Athletic club, reported close rates to upsell additional services across the company\u2019s 12 trainers doubled and tripled using Kinotek. Bryant called Kinotek \u201cthe best new tool for fitness he\u2019s seen in a decade.\u201d<\/p>\n\n\n\n<p><strong>Leveraging the Ultimate Retention Tool<\/strong><\/p>\n\n\n\n<p>Starting with a baseline movement health score, professionals can shift the client perspective to a long-term view. With data, trainers can now say, \u201cHere\u2019s how you move today, here\u2019s how we improve it, and we\u2019ll be able to actually measure your changes over time.\u201d It\u2019s built in motivation and gamification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-to-the-future\"><strong>Looking to the Future<\/strong><\/h2>\n\n\n\n<p>Dr. Miller shared that with advances in movement health assessments, fitness professionals have the opportunity today to use technology to get in the longevity business. The appeal is those demographic groups who are committed to taking control of their own health.&nbsp;<\/p>\n\n\n\n<p>However, because movement health affects every human, new markets will open. Consider, for example, the impact of GLP-1s on muscle mass. How to attract these individuals who may or may not be directly interested in joining your club? Movement health, of course.<\/p>","protected":false},"excerpt":{"rendered":"How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple 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