{"id":148813,"date":"2026-02-02T09:30:00","date_gmt":"2026-02-02T14:30:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=148813"},"modified":"2026-02-02T10:37:01","modified_gmt":"2026-02-02T15:37:01","slug":"back-after-two-decades-mark-mastrov-has-big-plans-for-24-hour-fitness","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/back-after-two-decades-mark-mastrov-has-big-plans-for-24-hour-fitness\/","title":{"rendered":"Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness"},"content":{"rendered":"<p>Mastrov, who recently completed a landmark deal to reacquire the gym brand he sold in 2005, spoke to ATN about&#8230; <\/p>\n<div class=\"pmpro\">\n<div class=\"pmpro_card pmpro_content_message\">\n<h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Membership Required<\/h2>\n<div class=\"pmpro_card_content\">\n<div class=\"atn-paywall\">\n<div class=\"atn-paywall__divider\"><\/div>\n<h2 class=\"atn-paywall__headline\">This article is for ATN Pro members only.<\/h2>\n<div class=\"atn-paywall__benefits\">\n<p>ATN Pro members get:<\/p>\n<ul>\n<li>Unlimited access to Athletech News articles<\/li>\n<li>Exclusive access to ATN Pro-level reporting<\/li>\n<li>Discounts to ATN the Innovation Summit<\/li>\n<li>VIP access to community events<\/li>\n<li>Exclusive email newsletters<\/li>\n<\/ul>\n<\/div>\n<div class=\"atn-paywall__price\">$299<span>\/year<\/span><\/div>\n<div class=\"atn-paywall__cta-container\"><a class=\"atn-paywall__cta\" href=\"https:\/\/athletechnews.com\/membership-checkout\/?level=1\">Subscribe Now<\/a><\/div>\n<div class=\"atn-paywall__login\"><a href=\"https:\/\/athletechnews.com\/login\/\">Already a member? Log in<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"pmpro_card_actions pmpro_font-medium\">Already a member? <a href=\"https:\/\/athletechnews.com\/login\/?redirect_to=https%3A%2F%2Fathletechnews.com%2Fback-after-two-decades-mark-mastrov-has-big-plans-for-24-hour-fitness%2F\">Log in here<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired... <\/p>\n<div class=\"pmpro\"><div class=\"pmpro_card pmpro_content_message\"><h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Membership Required<\/h2><div class=\"pmpro_card_content\"><div class=\"atn-paywall\"><div class=\"atn-paywall__divider\"><\/div><h2 class=\"atn-paywall__headline\">This article is for ATN Pro members only.<\/h2><div class=\"atn-paywall__benefits\"><p>ATN Pro members get:<\/p><ul><li>Unlimited access to Athletech News articles<\/li><li>Exclusive access to ATN Pro-level reporting<\/li><li>Discounts to ATN the Innovation Summit<\/li><li>VIP access to community events<\/li><li>Exclusive email newsletters<\/li><\/ul><\/div><div class=\"atn-paywall__price\">$299<span>\/year<\/span><\/div><div class=\"atn-paywall__cta-container\"><a class=\"atn-paywall__cta\" href=\"https:\/\/athletechnews.com\/membership-checkout\/?level=1\">Subscribe Now<\/a><\/div><div class=\"atn-paywall__login\"><a href=\"https:\/\/athletechnews.com\/login\/\">Already a member? Log in<\/a><\/div><\/div><\/div><div class=\"pmpro_card_actions pmpro_font-medium\">Already a member? <a href=\"https:\/\/athletechnews.com\/login\/?redirect_to=https%3A%2F%2Fathletechnews.com%2Fback-after-two-decades-mark-mastrov-has-big-plans-for-24-hour-fitness%2F\">Log in here<\/a><\/div><\/div><\/div>","protected":false},"author":59,"featured_media":148821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5150],"tags":[6302,7250,206,1648],"post-options":[],"vertical":[],"coauthors":[4145],"class_list":{"0":"post-148813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness-business","8":"tag-24-hour-fitnes","9":"tag-atn-pro","10":"tag-gyms","11":"tag-mark-mastrov","12":"pmpro-no-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/02\/Mark-Mastrov-1180x802.webp","author_name":"josh-liberatore","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Josh-Headshot-96x96.png","primary_category":{"term_id":5150,"name":"Fitness Business","slug":"fitness-business","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness-business\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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