{"id":148601,"date":"2026-01-29T15:52:44","date_gmt":"2026-01-29T20:52:44","guid":{"rendered":"https:\/\/athletechnews.com\/?p=148601"},"modified":"2026-01-29T17:08:10","modified_gmt":"2026-01-29T22:08:10","slug":"franchisee-spotlight-sweathouz-swthz-columbus-ohio","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/franchisee-spotlight-sweathouz-swthz-columbus-ohio\/","title":{"rendered":"Franchisee Spotlight: SweatHouz in Columbus, Ohio"},"content":{"rendered":"
Kurt Prosser is proving that education plus experience is the key to wellness adoption \u2014 using events, local insight and personal hustle to grow SWTHZ in Columbus<\/strong><\/h5>\n\n\n\n

Kurt Prosser, a multi-unit SweatHouz (SWTHZ) franchisee in Columbus, Ohio, knows people just need to jump in.\u00a0<\/p>\n\n\n\n

While wellness is certainly in demand, there\u2019s still some reluctance toward it, largely due to a lack of education. At the same time, hopping into a tub filled with 50-48 degree water can be intimidating for anyone. <\/p>\n\n\n\n

But whether it\u2019s cold plunging, entering a sauna, taking a Vitamin-C shower or just giving wellness a shot in general, all these journeys begin with a single step \u2014 and for many, that first experience is all it takes to recognize benefits and become an active consumer.<\/p>\n\n\n\n

Prosser, who found his way to contrast-therapy franchise SWTHZ after listening to a Jamie Weeks podcast<\/a>, has been instrumental in guiding Columbus area residents through that process. Already owning three SWTHZ<\/a> locations and eyeing more, he represents one of the contrast therapy studio\u2019s top franchisees. <\/p>\n\n\n\n

While Prosser continues to argue that education is the key to additional growth both for himself and other franchisees, tapping brand resources and entrepreneurial vigor are also essential to success.  <\/p>\n\n\n\n

Educating Through Events<\/strong><\/h2>\n\n\n\n

While wellness may be well-established in other parts of the world, the U.S. still has some catching up to do, Prosser argues. <\/p>\n\n\n\n

\u201cThere is a lot of newness here in the U.S.,\u201d Prosser said. \u201cThere’s a newness that we’re still trying to perfect and scale, and that’s probably been the biggest challenge. That presents challenges around education, the science of it all, communicating that to customers and making sure we get the technology right.\u201d <\/p>\n\n\n\n

\"Kurt
Kurt Prosser (credit: SWTHZ)<\/figcaption><\/figure>\n\n\n\n

That said, there\u2019s no shortage of scientific evidence supporting the notion<\/a> that contrast therapy and other wellness activities lengthen and improve life quality. For Prosser, the challenge is getting individuals to recognize that, and he tackles it by hosting events. <\/p>\n\n\n\n

\u201cI\u2019ve found that when you start repeating some of these scientific findings to consumers, their eyes roll back into their head,\u201d he said. \u201cSo, we get involved in the community with events and activities, let them experience a cold plunge and notice how great they feel afterwards. Once they try it, they’re like, \u2018Oh, I feel really good. Why is that?\u2019 Then, we\u2019ll tell them why. That\u2019s how we approach it. It’s educating through the experience.\u201d<\/p>\n\n\n\n

For example, Prosser recently launched an event called \u201cMove and Mingle,\u201d where Columbus residents partake in several different fitness activities. Afterward, they\u2019re invited to socialize around different health vendors, including SWTHZ\u2019s amenities. <\/p>\n\n\n\n

\"SWTHZ
credit: SWTHZ<\/figcaption><\/figure>\n\n\n\n

\u201cWe get the participants to experience the cold plunge or sauna, feel amazing and then we\u2019ll share some of the science and education behind it,\u201d Prosser said. \u201cAt that point, they\u2019re more interested in everything, because they\u2019re feeling good or their legs aren\u2019t sore anymore.\u201d<\/p>\n\n\n\n

HQ Assistance<\/strong><\/h2>\n\n\n\n

There\u2019s a certain ethos across the SWTHZ executive level that makes chasing this goal of more education and expansion an invigorating pursuit rather than a stressful climb as well. <\/p>\n\n\n\n

\u201cThe team is outstanding,\u201d Prosser said. \u201cThey\u2019re a highly motivated group of individuals that really see big aspirations and big goals, so they are fully supporting us and that way.\u201d<\/p>\n\n\n\n

\"SWTHZ
credit: SWTHZ<\/figcaption><\/figure>\n\n\n\n

Prosser also raved about SWTHZ\u2019s experience within the broader franchising scope, attributing much of his success to it thus far. <\/p>\n\n\n\n

\u201cA lot of the HQ members have been in other franchises,\u201d Prosser added. \u201cSeveral of the staff, even a few down below, have a lot of experience. So they\u2019ve been able to not only provide us with that drive, but they\u2019ve also been able to back it up with meaningful tactics that have helped out in the field. That\u2019s troubleshooting stuff in the studio, construction, all the way to sales and running promos. It\u2019s been outstanding.\u201d<\/p>\n\n\n\n

Get Your Hands Dirty <\/strong><\/h2>\n\n\n\n

In sharing some final advice, Prosser argued it\u2019s also vital for franchisees to get involved in daily operations when first launching a new location, especially if it’s their first. <\/p>\n\n\n\n

\u201cGet your hands dirty,\u201d he said. \u201cJust getting in the studio has taught me so much. That\u2019s helping the staff, cleaning, helping the sales associates and the manager. In (the) first few months, take on some of those roles yourself.\u201d <\/p>\n\n\n\n

While Prosser operates in a more remote, birds-eye-view role today, he knows his initial willingness to show up and involve himself in daily operations is what makes that possible.  <\/p>\n\n\n\n

\u201cThat\u2019s been the biggest help as I’ve transitioned to more of a remote role,\u201d Prosser said. \u201cNow, I can say, \u2018Hey, I heard that machine is having a little bit of an issue. Here’s what I did last time when I was in there.\u2019\u201d<\/p>\n\n\n\n

\"SWTHZ
credit: SWTHZ<\/figcaption><\/figure>\n\n\n\n

Prosser also cited the importance of speaking with members \u2014 learning about their pain points and preferences to adapt accordingly. <\/p>\n\n\n\n

\u201cThat\u2019s been so helpful, because I’ve been able to take that information and use it to do our amazing events,\u201d he said. <\/p>\n\n\n\n

Prosser is looking forward to starting that process again soon. His third SWTHZ location opened this past November, and he\u2019s targeting more in the future.\u00a0<\/p>\n\n\n\n

\u201cThe plan is to open two to three locations per year in the Columbus market, and eventually get to 10 studios,\u201d he said. \u201cThe third location will open this November, we\u2019re working on four or five for next year, and then we’ll continue at that pace.\u201d
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