{"id":147969,"date":"2026-01-23T11:58:08","date_gmt":"2026-01-23T16:58:08","guid":{"rendered":"https:\/\/athletechnews.com\/?p=147969"},"modified":"2026-01-23T11:58:09","modified_gmt":"2026-01-23T16:58:09","slug":"rep-fitness-uk-headquarters-flagship-showroom-global-push","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/rep-fitness-uk-headquarters-flagship-showroom-global-push\/","title":{"rendered":"REP Fitness Opens UK Headquarters, Flagship Showroom Amid Global Push"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-the-american-strength-equipment-brand-has-launched-a-40-000-square-foot-u-k-hub-that-combines-headquarters-distribution-and-one-of-britain-s-largest-strength-showrooms-as-it-accelerates-international-growth\">The American strength equipment brand has launched a 40,000-square-foot U.K. hub that combines headquarters, distribution and one of Britain\u2019s largest strength showrooms as it accelerates international growth<\/h5>\n\n\n\n<p>American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.<\/p>\n\n\n\n<p>Located in Gloucester in Britain\u2019s southwestern region, the new 40,000 square-foot facility unites REP Fitness\u2019s U.K. head office, a large-scale distribution center \u2014 capable of holding over $13 million worth of stock \u2014 and one of the country\u2019s largest dedicated strength equipment showrooms spanning 6,200 square feet, all under one roof.<\/p>\n\n\n\n<p>The new site will support up to 35 office roles, alongside a fulfillment team handling nationwide distribution as REP continues to amplify its U.K. operations.<\/p>\n\n\n\n<p>Meanwhile, the showroom displays REP\u2019s equipment in full-fledged gym environments, allowing customers, partners and industry professionals to experience the products as they would in a workout setting, accompanied by product demonstrations and expert consultation.<\/p>\n\n\n\n<p>\u201cOpening our first U.K. showroom allows customers to experience REP equipment in a way that simply isn\u2019t possible online,\u201d said REP&#8217;s U.K. managing director Richard Millbank. \u201cIt also gives us a permanent base to build long-term relationships with gyms, fitness centers, athletes and training communities, while delivering faster fulfilment and UK-based support.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_5333-1120x840.webp\" alt=\"\" class=\"wp-image-147971\" style=\"width:684px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: REP Fitness<\/figcaption><\/figure>\n\n\n\n<p>Starting January 31, the showroom will be open to the public from Tuesday to Saturday 9 a.m to 4 p.m.<\/p>\n\n\n\n<p>The opening comes on the heels of the <a href=\"https:\/\/athletechnews.com\/rep-fitness-europe-expansion\/\" type=\"post\" id=\"104776\">brand\u2019s entrance into the European direct-to-consumer market<\/a> last year, and <a href=\"https:\/\/athletechnews.com\/strong-is-the-new-everything-how-rep-fitness-is-preparing-gyms-for-the-strength-training-boom\/\">builds upon consistent global growth<\/a> over the past few years. In 2024, REP reported over $130 million in sales and 30% year-on-year growth.<\/p>\n\n\n\n<p>The supplier also revealed it is targeting expansion across key international markets in the coming years.<\/p>\n\n\n\n<p><a href=\"https:\/\/repfitness.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">REP<\/a> has been increasingly exploring outside of the equipment space as well, recently <a href=\"https:\/\/athletechnews.com\/rep-fitness-transparency-forward-supplements-purist\/\">launching a line of transparency-forward supplements under the brand name Purist<\/a>.<\/p>\n\n\n\n<p>Additionally, REP is launching a U.K. Athlete Program, with plans to work closely with athletes and fitness ambassadors, alongside building new partnerships with gyms, clubs, charities and schools throughout the country.<\/p>","protected":false},"excerpt":{"rendered":"American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.","protected":false},"author":116,"featured_media":147973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5275,4],"tags":[278,4884,3236,5412],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-147969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipment","8":"category-fitness","9":"tag-fitness-equipment","10":"tag-rep-fitness","11":"tag-strength-training","12":"tag-uk","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/IMG_5320-1180x885.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":5275,"name":"Equipment","slug":"equipment","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/equipment\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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