{"id":147592,"date":"2026-01-16T11:21:34","date_gmt":"2026-01-16T16:21:34","guid":{"rendered":"https:\/\/athletechnews.com\/?p=147592"},"modified":"2026-01-16T11:21:36","modified_gmt":"2026-01-16T16:21:36","slug":"blk-box-36-million-revenue-strength-training-equipment-surge","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/blk-box-36-million-revenue-strength-training-equipment-surge\/","title":{"rendered":"Blk Box Hits $36M in Revenue, Eyes More Growth Amid Strength Equipment Surge"},"content":{"rendered":"
The Belfast-based brand, which provides equipment for some of the top gyms and soccer clubs in Europe, is targeting $100 million in revenue within five years as it eyes U.S. and Asia-Pacific expansion<\/h5>\n\n\n\n

The weight room is where the money is.<\/p>\n\n\n\n

Just ask Blk Box. The Belfast-based strength equipment manufacturer reported record fiscal year 2025 revenue of\u00a0\u00a327 million ($36.1 million), up\u00a035% from 2024.<\/p>\n\n\n\n

Now, Blk Box is thinking even bigger. The brand \u2014 which supplies\u00a090% of English Premier League soccer clubs and works with gym operators such as\u00a0PureGym<\/a>, Fitness Park, Nuffield Health and Solo60\u00a0\u2014 is now targeting\u00a0$100 million in revenue within five years.<\/p>\n\n\n\n

To get there, Blk Box<\/a> has been laying the groundwork. In 2025, the company completed\u00a0nearly 1,000 facility installations across 13 countries\u00a0and expanded its workforce to\u00a0160 employees. Its client roster has also widened to include\u00a0Soho House, an upscale, members-only club<\/a>.<\/p>\n\n\n\n

\u201cWhat began in Belfast to provide better equipment for athletes and communities has scaled into a global business with clear ambition,\u201d Blk Box founder Gregory Bradley said. \u201cThis year\u2019s results reflect the progress we have made, the partners we work with and the culture supporting our next phase of growth.\u201d<\/p>\n\n\n\n

\"\"
Blk Box managing director Ben Stocks (left) and founder Gregory Bradley (credit: Blk Box)<\/figcaption><\/figure>\n\n\n\n

Blk Box\u2019s portfolio spans nearly every corner of the weight room, including\u00a0rigs and racks, training pods, barbells and plates, free weights such as dumbbells and kettlebells, strength machines, gym flooring, conditioning equipment, bodyweight training gear, mobility tools and storage systems, along with a range of\u00a0home gym equipment.<\/p>\n\n\n\n

\"Blk
credit: Blk Box<\/figcaption><\/figure>\n\n\n\n

Looking ahead, the company says it plans to invest in new product lines and continue expanding internationally, with a focus on the U.S. market and growth across Europe, the Middle East and the Asia-Pacific region.<\/p>\n\n\n\n

The strategy builds on a leadership move just four years ago, when Bradley brought on\u00a0Ben Stocks, formerly of cycling e-commerce brand\u00a0Chain Reaction Cycles, to help guide Blk Box\u2019s global expansion.<\/p>\n\n\n\n

Since then, the company has landed international gym chains and\u00a0outfitted training environments\u00a0for teams including\u00a0West Ham FC\u00a0and\u00a0Aston Villa FC,\u00a0as well\u00a0as\u00a0Loughborough Powerbase.<\/p>\n\n\n\n

Blk Box has also\u00a0pushed into\u00a0the booming hybrid fitness events space, partnering with\u00a0ATHX Games\u00a0alongside Adidas\u00a0<\/a>to\u00a0help\u00a0upgrade competition arenas and build out event infrastructure.<\/p>\n\n\n\n

If\u00a0there\u2019s\u00a0a ceiling on strength training’s popularity, it\u00a0hasn\u2019t\u00a0appeared yet.<\/p>\n\n\n\n

Among those under 40, the modality has overtaken every other workout category,\u00a0according to recent research<\/a>.<\/p>\n\n\n\n

Life Time, meanwhile,\u00a0has identified strength training as\u00a02026’s\u00a0top health priority<\/a> in a survey of members and non-members. On the equipment side, strength equipment sales jumped\u00a0181% between 2012 and 2022<\/a>, while sales of traditional cardio machines declined sharply, according to data cited by investment bank Harrison Co.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"Strength equipment maker Blk Box reported record FY2025 revenue of \u00a327 million ($36M), up 35%, as the brand targets $100M within five years.","protected":false},"author":43,"featured_media":147646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5275,3],"tags":[7896,5469,3236],"post-options":[],"vertical":[],"coauthors":[4135],"class_list":{"0":"post-147592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipment","8":"category-finance","9":"tag-blk-box","10":"tag-equipment","11":"tag-strength-training","12":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/DSC_6751-1180x786.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":5275,"name":"Equipment","slug":"equipment","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/equipment\/"},"yoast_head":"\nBlk Box Hits $36M in Revenue, Eyes More Growth Amid Strength Equipment Surge - 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