{"id":147455,"date":"2026-01-15T06:00:00","date_gmt":"2026-01-15T11:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=147455"},"modified":"2026-01-14T16:49:49","modified_gmt":"2026-01-14T21:49:49","slug":"beyond-meat-protein-fiber-drink","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/beyond-meat-protein-fiber-drink\/","title":{"rendered":"Beyond Meat Shakes Up Strategy in Protein Drink Play"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-the-plant-based-meat-pioneer-is-buying-into-the-ongoing-protein-craze-as-brands-like-starbucks-implement-their-own-dedicated-protein-beverages\"><strong>The plant-based meat pioneer is buying into the <a href=\"https:\/\/athletechnews.com\/why-the-new-food-pyramid-matters-for-fitness-wellness\/\">ongoing protein craze<\/a>, as brands like <a href=\"https:\/\/athletechnews.com\/starbucks-protein-latte-glp1-muscle-loss\/\">Starbucks implement their own dedicated protein beverages<\/a><\/strong><\/h5>\n\n\n\n<p>Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.<\/p>\n\n\n\n<p>Its new drink line, Beyond Immerse, features sparkling beverages that provide 10 or 20 grams of protein across three flavors: peach mango, lemon lime and orange tangerine. The beverages will be available for a limited time on the brand\u2019s direct-to-consumer site, <a href=\"https:\/\/beyondtestkitchen.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Beyond Test Kitchen<\/a>.<\/p>\n\n\n\n<p>But consumers won\u2019t just get protein from Beyond\u2019s beverages \u2014 the drinks also feature seven grams of fiber, reflecting the <a href=\"https:\/\/athletechnews.com\/whole-foods-tiktok-food-trends\/\">increasing trend of \u201cfibermaxxing,\u201d<\/a> where consumers are looking to maximize their fiber intake for gut health and overall well-being.<\/p>\n\n\n\n<p>\u201cWith Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line,\u201d said Beyond Meat founder and CEO Ethan Brown. \u201cOur intent is simple: immerse the consumer in the remarkable nutrition of plants \u2014 from protein to fiber, with the addition of antioxidants and electrolytes \u2014 all in a single refreshing and satisfying 12-ounce drink.\u201d<\/p>\n\n\n\n<p>The Beyond Immerse drinks also provide Vitamin C, antioxidants and electrolytes. The protein is derived from plant-based pea protein, with no added sugar alcohols either.<\/p>\n\n\n\n<p>\u201cBeyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health, and immune function,&#8221; Brown added.<\/p>\n\n\n\n<p>With its new foray into the beverage market, Beyond is buying into the <a href=\"https:\/\/athletechnews.com\/why-the-new-food-pyramid-matters-for-fitness-wellness\/\">ongoing protein craze<\/a>, as brands like <a href=\"https:\/\/athletechnews.com\/starbucks-protein-latte-glp1-muscle-loss\/\">Starbucks implement their own dedicated protein beverages<\/a>. <\/p>\n\n\n\n<p>However, experts are predicting that <a href=\"https:\/\/athletechnews.com\/these-nutrition-trends-will-rise-fall-experts-predict-peptides-protein-fiber\/\">protein could be on the downswing in the near future<\/a> as consumers eye fiber instead. <\/p>","protected":false},"excerpt":{"rendered":"Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.","protected":false},"author":116,"featured_media":147495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1436,7231,6165,4722],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-147455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-beyond-meat","9":"tag-fiber","10":"tag-functional-beverages","11":"tag-protein","12":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/image001-2-e1768426803881.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":7,"name":"Nutrition","slug":"nutrition","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/nutrition\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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