{"id":147252,"date":"2026-01-15T15:48:52","date_gmt":"2026-01-15T20:48:52","guid":{"rendered":"https:\/\/athletechnews.com\/?p=147252"},"modified":"2026-01-15T15:49:52","modified_gmt":"2026-01-15T20:49:52","slug":"atn-unscripted-podcast-lagree-fitness-sebastien-lagree","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/atn-unscripted-podcast-lagree-fitness-sebastien-lagree\/","title":{"rendered":"Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building"},"content":{"rendered":"<p><strong>Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest<\/strong><\/p>\n\n\n\n<p>In the latest episode of Athletech News\u2019 Unscripted podcast, Sebastien Lagree, the founder of <a href=\"https:\/\/www.lagreefitness.com\/\">Lagree Fitness<\/a>, joins co-hosts Edward Hertzman and Eric Malzone to discuss why there&#8217;s always room for a great Pilates (or <a href=\"https:\/\/athletechnews.com\/studio-novo-expands-lagree-method-concept-in-nashville\/\">Lagree Method<\/a>) studio, even in the most saturated environments, the dangers of cutting corners and how he&#8217;s learned from his mistakes to improve his business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/sebastien.lagree\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Lagree<\/a>, Hertzman and Malzone also touch on the evolution of Pilates since the 90s, Lagree&#8217;s new app that&#8217;s about to launch and the wellness program Lagree plans to launch in the next decade.<\/p>\n\n\n\n<p>Watch this episode of \u201cUnscripted\u201d for unfiltered takes on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What makes the Lagree method different from Pilates and other fitness modalities<\/li>\n\n\n\n<li>Combatting copycats in the space<\/li>\n\n\n\n<li>Diversifying your product strategically <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-talking-points\"><strong>Key Talking Points:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(0:00 &#8211; 7:53) Sebastien&#8217;s story<\/li>\n\n\n\n<li>(7:53 &#8211; 10:46) Pilates supply and demand<\/li>\n\n\n\n<li>(10:46 &#8211; 17:13) What is the Lagree method?<\/li>\n\n\n\n<li>(17:13 &#8211; 27:09) The business model <\/li>\n\n\n\n<li>(27:09 &#8211; 32:58) Education efforts<\/li>\n\n\n\n<li>(32:58 &#8211; 34:54) Future outlook <\/li>\n\n\n\n<li>(34:54 &#8211; 39:13) Power of the brand name<\/li>\n\n\n\n<li>(39:13 &#8211; 43:25) Wrap-up<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var 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Business","slug":"fitness-business","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness-business\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ATN Unscripted Podcast: Lagree Fitness&#039; Sebastien Lagree - Athletech News<\/title>\n<meta name=\"description\" content=\"Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athletechnews.com\/atn-unscripted-podcast-lagree-fitness-sebastien-lagree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unscripted: Sebastien Lagree on His Unique Fitness 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