{"id":146989,"date":"2026-01-07T19:05:37","date_gmt":"2026-01-08T00:05:37","guid":{"rendered":"https:\/\/athletechnews.com\/?p=146989"},"modified":"2026-01-07T19:05:40","modified_gmt":"2026-01-08T00:05:40","slug":"f45-expands-wellness-strategy-with-joi-blokes-deal","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/f45-expands-wellness-strategy-with-joi-blokes-deal\/","title":{"rendered":"F45 Expands Wellness Strategy With Joi + Blokes Deal"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-f45-s-latest-partnership-underscores-a-growing-trend-of-fitness-brands-expanding-beyond-workouts-and-into-personalized-preventive-health\"><strong>F45\u2019s latest partnership underscores a growing trend of fitness brands expanding beyond workouts and into personalized, preventive health<\/strong><\/h5>\n\n\n\n<p>If the future of fitness is personalized and increasingly tied to lab-informed plans, F45 Training&nbsp;is on board.<\/p>\n\n\n\n<p>The global fitness brand, which sits under the&nbsp;FIT House of Brands along with FS8 and Vaura Pilates, has inked a new two-year partnership with&nbsp;Joi + Blokes, naming the telehealth provider its official diagnostics and personalized supplements partner in the U.S. <\/p>\n\n\n\n<p>The partnership taps into <a href=\"https:\/\/joiandblokes.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Joi + Blokes<\/a>\u2019 telehealth platform, which uses lab testing to guide personalized care plans across hormone and metabolic health, alongside offerings in GLP-1 treatment, sexual health, longevity and supplements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium_large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/11\/BlokesandJoi-157_30-768x512.webp\" alt=\"\" class=\"wp-image-142956\" style=\"width:518px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Joi + Blokes<\/figcaption><\/figure>\n\n\n\n<p>\u201c<a href=\"https:\/\/f45training.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">F45 Training<\/a> has always focused on delivering results through consistency, structure and smart training,\u201d FIT House of Brands chief marketing officer Brian Killingsworth said. \u201cThis partnership gives our members additional tools to better understand their wellness journey while supporting their training beyond the studio, without overcomplicating the process of accessing these science-based programs.\u201d<\/p>\n\n\n\n<p>One of&nbsp;<a href=\"https:\/\/athletechnews.com\/biomarker-blood-testing-gold-rush-function-superpower-hims-hers\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">many players in the current gold rush around biomarker blood testing and telemedicine<\/a>, Joi + Blokes recently launched a new program <a href=\"https:\/\/athletechnews.com\/joi-blokes-clinician-consultations-lab-test-results\/\">offering 30 to 60-minute consultations with licensed clinicians to review lab results completed anywhere.<\/a><\/p>\n\n\n\n<p>F45 says the partnership will be supported via digital integration and will include exclusive F45 member offers, educational content and studio-level activations.<\/p>\n\n\n\n<p>The move <a href=\"https:\/\/athletechnews.com\/how-health-tech-is-transforming-gyms-clubs\/\">illustrates the growing gym-as-clinic model<\/a>, with fitness brands opting to partner with dedicated health and telehealth providers rather than take on the complexity of building in-house testing and clinical services. <\/p>\n\n\n\n<p>Equinox, for example, has\u00a0<a href=\"https:\/\/athletechnews.com\/equinox-members-discounted-function-health-memberships\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">expanded its partnership with Function Health<\/a>, a digital health platform that offers more than 100 biomarker tests and detailed insights based on the results. Catalyst Fitness, a health club operator in Western New York, has partnered with telehealth provider ApexMD to bring a physician-led wellness program to\u00a0both\u00a0members and non-members, extending care beyond the gym floor.<\/p>","protected":false},"excerpt":{"rendered":"F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.","protected":false},"author":43,"featured_media":147012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5244],"tags":[82,1278,1006,1098,7710],"post-options":[],"vertical":[4763],"coauthors":[4135],"class_list":{"0":"post-146989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"category-industry-news","9":"tag-boutique-fitness","10":"tag-f45","11":"tag-fitness-franchise","12":"tag-healthcare","13":"tag-joi-blokes","14":"vertical-franchise-corner","15":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2026\/01\/Joi-Blokes-HERO-1180x664.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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