{"id":144942,"date":"2025-12-11T18:08:12","date_gmt":"2025-12-11T23:08:12","guid":{"rendered":"https:\/\/athletechnews.com\/?page_id=144942"},"modified":"2026-02-06T17:26:22","modified_gmt":"2026-02-06T22:26:22","slug":"startups-to-watch-25","status":"publish","type":"page","link":"https:\/\/athletechnews.com\/startups-to-watch-25\/","title":{"rendered":"Startups To Watch ’25"},"content":{"rendered":"
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View Winners<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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The List<\/p>\n<\/div>\n\n\n\n

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Startups To Watch 2025-26<\/p>\n\n\n\n

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Athletech News is proud to announce the 2025-26 Startups To Watch, a collection of the fitness and wellness industry\u2019s most promising young brands. Winners were selected across a range of verticals, including, but not limited to: fitness tech and equipment, personal training and AI-powered software, and health tech, nutrition and longevity.<\/p>\n\n\n\n

They\u2019re leveraging everything from stem cells to sound therapy, raising millions in funding and taking us everywhere from New Zealand to the Hamptons in order to change lives, young and old.<\/p>\n\n\n\n

We celebrate these brands and their potential to create lasting, positive impacts on the fitness and wellness industry and, by extension, society as a whole. We encourage you to do the same and cheer them on in the years to come.<\/p>\n\n\n\n

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3D Measure Me<\/h2>\n\n\n\n

3D Measure Me turns your phone into a touch-free body measurement tool, democratizing high-end health assessments and propelling users to tangible progress in the process. The brand\u2019s application experienced 300,000 downloads across 100+ countries in its first six months with zero advertising spend. It also claims 99% accuracy of input image poses thanks to its pose-detection AI software. 3D Measure Me has already partnered with Australian fitness brands Jetts and SpeedFit \u2014 and looks poised to accomplish more in 2026. <\/p>\n\n\n\n

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\"Acorn<\/figure>\n\n\n\n

Acorn Biolabs<\/h2>\n\n\n\n

Acorn Biolabs is building the world\u2019s first platform for personalized regenerative medicine with hair follicles as its foundation. The brand cryogenically preserves follicles, rich with live and stem cells, to halt their aging and create individually-tailored therapies. Acorn launched its first product derived from banked cells \u2014 the Acorn Secretome \u2014 in 2024, ushering in a new era of autologous, biology-driven aesthetics. Since then, it’s secured $8.5M of Series A funding, a U.S. patent for its proprietary transport media, partnered with over 150 medical practices and attracted more than 15,000 people to its waitlist.<\/p>\n\n\n\n

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\"Aescape\"<\/figure>\n\n\n\n

Aescape<\/h2>\n\n\n\n

Aescape\u2019s AI-powered massage experience is taking over the recovery space, claiming partnerships with industry leaders like Equinox, Life Time, Marriott, Hand & Stone, Massage Envy, Four Seasons, Ritz-Carlton and Pause Studio. Developed in collaboration with chief innovation officer Tom Brady and licensed massage therapists, sports scientists and biomechanics experts, Aescape combines human expertise with machine precision to deliver a consistent, personalized massage every time. The startup was recognized by TIME as one of the Best Inventions of 2024, positioned at the intersection of elite performance, wellness and technology.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

AlterMe<\/h2>\n\n\n\n

AlterMe personalizes health plans using your DNA, biometrics, activity and goals. Users take a custom DNA test, which examines 60 polymorphisms, to identify 13 key traits related to health and wellness before providing tailor-made health and wellness recommendations. The brand ranked among Utah\u2019s Top 10 Fastest-Growing Startups by headcount in 2025 and reports 3x growth year-over-year, expecting to make a profit in early 2026.<\/p>\n\n\n\n

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\"Ammortal\"<\/figure>\n\n\n\n

Ammortal<\/h2>\n\n\n\n

Inside the Ammortal chamber, five wellness modalities combine into one immersive session that attracts top athletes and everyday individuals. The red light therapy, pulsed electromagnetic fields (PEMF), vibroacoustic sound therapy and molecular hydrogen blend to improve physical performance, calm the nervous system and support cellular health. The brand counted Los Angeles Rams quarterback Matthew Stafford as a user in 2025. At 37 years old, Stafford is having one of the best seasons of his NFL career.<\/p>\n\n\n\n

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\"Arix<\/figure>\n\n\n\n

Arix Health<\/h2>\n\n\n\n

Arix Health is where physical therapy and rehabilitation meet AI and augmented reality. The platform, built by the team behind Litesport, one of the top-performing VR fitness platforms on Meta and Google\u2019s AndroidXR, leverages computer vision with conversational guidance to deliver personalized care and support to clinicians. The brand says it\u2019s raised over $35 million to date and intends to expand beyond fitness into healthcare.<\/p>\n\n\n\n

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\"Athletic<\/figure>\n\n\n\n

Athletic Nicotine<\/h2>\n\n\n\n

This startup takes something long seen as a health detriment and refocuses it to boost human performance. Athletic Nicotine produces tobacco-free pouches that carry just enough nicotine to increase productivity without causing excessive cardiovascular strain. The brand says its users include professional golfers, motorsport and endurance athletes. Pouches are made in the USA and in compliance with WADA’s monitoring program. They also contain zero banned substances.<\/p>\n\n\n\n

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\"bluSONIL\"<\/figure>\n\n\n\n

bluSONIL<\/h2>\n\n\n\n

BluSONIL has made itself a home for longevity, wellness and aesthetics with its cryotherapy, red light therapy, GLP-1, laser and HydraFacial treatments and more. Before its December opening, the brand raised $3 million from private investors and mentioned plans to partner with Oura. BluSONIL also separates itself from competitors with an emphasis on hospitality and personalized treatment plans based on a member\u2019s unique biology, lifestyle and goals. Its team features experienced entrepreneurs and former CEOs as well as Ivy League-level physicians.<\/p>\n\n\n\n

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\"BRANWYN\"<\/figure>\n\n\n\n

BRANWYN<\/h2>\n\n\n\n

BRANWYN wants to make exercise more comfortable for females, and knows there are ways to do that which are either being overlooked or downright ignored. While activewear brands commonly use synthetic, petroleum-based fibers to make clothing that\u2019s riddled with BPA, PFAS, forever chemicals and microfibers that are toxic to the human body and environment, BRANWYN uses seamless GLDNspun technology to create products with Merino wool, which perform better and do away with those harmful materials.<\/p>\n\n\n\n

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\"The<\/figure>\n\n\n\n

The Carry<\/h2>\n\n\n\n

The Carry is designed to help more women build muscle, protect bone health and support their longevity through weighted and rucking vests designed for female physiology. Its ergonomic feel allows women to carry 10 to 15% of their bodyweight in a journey to build strength and support posture and balance, with a lower injury risk than running or heavy lifting. The brand has built a community of 13,000+ women, and doubled its first production run to meet preorder demand, with black and cream colorways in three bust-friendly sizes. Looking ahead, the startup plans to launch The Carry Rucking Club for nationwide meetups and collaborate with aligned lifestyle brands to bring its product to more women.<\/p>\n\n\n\n

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\"CLEO<\/figure>\n\n\n\n

CLEO Skin + Laser<\/h2>\n\n\n\n

This med spa specializes in laser-based skin care treatments, providing laser facials, hair removal, tattoo removal and microneedling services. The brand is set to expand to eight corporate-owned locations less than two years after its launch, aimed at bringing accessible and evidence-based skincare treatments to the masses.<\/p>\n\n\n\n

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\"Climactic\"<\/figure>\n\n\n\n

Climatic<\/h2>\n\n\n\n

Climatic Inc. understands how important lung health is, whether you\u2019re running, lifting, stretching or performing in any way. It also understands there\u2019s been a massive gap in how the fitness industry addresses that truth. That\u2019s why the brand is creating the first daily lung health system for athletes, high performers and health optimizers. The product delivers clinically proven natural ingredients straight to the lungs to clear built-up dust, pollen, pollutants, allergens and microplastics to support easier breathing and unlock greater health gains. In testing, the brand reports that endurance athletes saw an average 6% time trial improvement within two weeks of using the product, while 77% said they breathed easier during Zone 3+ efforts.<\/p>\n<\/div>\n\n\n\n

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\"CoverMe\"<\/figure>\n\n\n\n

CoverMe<\/h2>\n\n\n\n

Founders Rosanna Tucker and Beverlee Brinkworth built this workforce operating system for the fitness and wellness industry, connecting staffing, communication, compliance and talent management in one platform. Already used by 50+ brands across 1,000 clubs, it claims to have helped operators achieve 97% class continuity, cut admin time and boost revenue. Backed by industry leaders and expanding globally, CoverMe modernizes team management and how fitness professionals find work. With new tools like its on-demand PT matching engine, the brand promises to keep the industry humming for years to come.<\/p>\n\n\n\n

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\"Earth's<\/figure>\n\n\n\n

Earth\u2019s Splendor<\/h2>\n\n\n\n

Supplement startup Earth\u2019s Splendor is proving its worth through the high-quality globally sourced ingredients and transparency, with proof of rigorous product testing through Certi\ufb01cates of Analysis. The brand\u2019s visibility is only growing, through partnerships with NBA athletes including the New York Knicks\u2019 Landry Shamet and the United States Ski and Snowboard Association, in addition to sponsoring various 5K events local to Long Island and monthly pop-up sampling events at local gyms in New York and Colorado. Its products are made to support bone health, skin, energy levels, immunity and more.<\/p>\n\n\n\n

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\"Elements<\/figure>\n\n\n\n

Elements Fitness Studios<\/h2>\n\n\n\n

Elements Fitness Studios is a boutique fitness and wellness concept facilitating a mix of strength, Pilates, yoga and conditioning classes. The brand has earned standout client loyalty, with consistent five-star reviews praising its expert instructors, welcoming environment and transformative programming. Elements\u2019 adaptable, holistic model has attracted industry attention, strengthened by strategic partnerships and community-focused events. With franchise opportunities set to launch in 2026, the studio is positioning itself as a fast-emerging leader in next-generation boutique wellness.<\/p>\n\n\n\n

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\"Eli<\/figure>\n\n\n\n

Eli Health<\/h2>\n\n\n\n

Eli Health\u2019s instant hormone monitoring system, Hormometer, delivers results from saliva to app in minutes, responding to a growing need for people not only looking to better understand their hormone health, but personalize their wellness. The innovation is turning what is usually a yearly snapshot into hormone health through costly blood tests into a go-to daily metric for health and wellness, as users can check hormone levels, like cortisol, on the regular. Its latest funding round closed $12 million, while the brand boasts patent-pending, FDA-registered technology as well as completion of third-party validations.<\/p>\n\n\n\n

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\"Enhance<\/figure>\n\n\n\n

Enhance Tech<\/h2>\n\n\n\n

This AI-based platform helps gym chains run personal training as a scalable, profitable business. In its first year, Enhance Tech reports its software drove double-digit growth in PT revenue, retention, operational efficiency and engagement for brands like Crunch Fitness and PureGym. By unifying members, trainers and managers in one system, Enhance Tech delivers the visibility and efficiency gym chains need to scale PT at volume, making it a noteworthy infrastructure player in the future of fitness.<\/p>\n\n\n\n

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\"EthoSun\"<\/figure>\n\n\n\n

EthoSun<\/h2>\n\n\n\n

EthoSun elevates sun care with mineral-based, toxin-free, reef-safe formulas made with 99% active ingredients. The brand\u2019s Daily Mineral SPF 50+ earned a 2025 Best in Beauty Award, and it continues to work alongside nonprofits, resorts and global tourism partners to advance sunscreen bans in sensitive marine ecosystems. With NGO partnerships, retail expansion underway and new innovations like medical-grade zinc beauty bars dropping soon, EthoSun is a responsible sun combatant worth watching.<\/p>\n\n\n\n

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\"Fit-X\"<\/figure>\n\n\n\n

Fit-X<\/h2>\n\n\n\n

Fit-X democratizes AI-driven training by retrofitting existing gym equipment with smart sensors and an adaptive coaching app, giving any facility the ability to deliver personalized, data-driven workouts without needing to add new machines. Early pilot sites, including Hays Medical Center, report 50\u201375% member strength gains within months, alongside improved satisfaction and retention. With partnerships expanding across North America and Europe, Fit-X offers a scalable, affordable path for operators to modernize their member experience.<\/p>\n\n\n\n

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\"Fitesque\"<\/figure>\n\n\n\n

Fitesque<\/h2>\n\n\n\n

Fitesque brings a fresh twist to group fitness with burlesque-inspired classes that blend strength, dance and self-expression. Founded by performer and creative director Melony Cherrett, the brand transforms traditional workouts into confidence-boosting, theatrical experiences. Its scalable licensing model and upcoming digital platform also streamline choreography, training and class delivery for instructors worldwide. By accelerating expansion across Australia, Fitesque is positioning itself as a high-energy, inclusive concept evolving with experiential fitness.<\/p>\n\n\n\n

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\"FitForms\"<\/figure>\n\n\n\n

FitForms<\/h2>\n\n\n\n

FitForms simplifies member onboarding for gyms and fitness studios by replacing paper processes with premium, on-brand digital forms that sync directly into booking software. The platform helps operators save time, improve compliance and deliver a consistent first impression. Having already been selected to power digital waivers and forms for a 2,000-location boutique fitness franchise, FitForms is proving it can scale while staying simple for everyday operators.<\/p>\n\n\n\n

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\"FOLD<\/figure>\n\n\n\n

F\u00d4LD Reformer<\/h2>\n\n\n\n

This startup claims to have created the first-ever design-led Reformer that folds in seconds, bringing studio-quality training into homes, hotels and small-footprint studios. The brand reached seven-figure revenue in its first year with over 1,000 customers and 100 partner studios adopting its space-saving equipment. As the company prepares to launch its next-generation Easi-F\u00d4LD model and expand its digital ecosystem through on-demand classes and instructor education, it\u2019s looking forward to taking Pilates even further in 2026.<\/p>\n\n\n\n

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\"Frame<\/figure>\n\n\n\n

Frame Fitness<\/h2>\n\n\n\n

While reformer Pilates continues to dominate exercise modalities, Frame Fitness is innovating a long-established workout by consolidating the entire experience into one connected machine. The tech helps bring the studio into homes, hotels, condominiums, offices and professional wellness spaces as users can choose workouts, instructors and durations to customize the practice to fit their needs and schedules. At the core of this startup\u2019s innovation is its patented dual-spring technology, which enables both push and pull resistance using springs on both sides of the reformer. Frame Fitness\u2019s reformers are featured in leading hospitality and residential spaces, including the Ritz-Carlton, Four Seasons, Nobu Hotels and luxury condominiums, with plans to expand into professional studios.<\/p>\n\n\n\n

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\"Frost<\/figure>\n\n\n\n

Frost Locker<\/h2>\n\n\n\n

Frost Locker delivers the benefits of cold-water immersion without the complexity of traditional plunges or cryotherapy. This temperature-controlled wellness enclosure uses an inverted chiller to maintain a precise 36\u201341\u00b0F environment that supports circulation, reduces inflammation and accelerates recovery. Its hygienic, plug-and-play design eliminates staffing requirements and regulatory hurdles while offering a customizable, space-efficient alternative for studios, gyms and performance centers. By blending engineering, safety and science, Frost Locker does cold smarter.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Function Health<\/h2>\n\n\n\n

Unlike the U.S. healthcare system, Function Health doesn\u2019t wait around for health issues or sicknesses to strike. The brand makes proactive care mainstream by testing 100+ biomarkers and by providing AI-enhanced full-body MRI scans to members. Its platform turns complex diagnostics into clear, clinician-reviewed insights that help members detect disease early and make data-driven decisions about their health. Its partners include Equinox, the NBPA, GRAIL and Thrive Global.<\/p>\n\n\n\n

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\"GAIN<\/figure>\n\n\n\n

GAIN Fitness<\/h2>\n\n\n\n

GAIN Fitness is tackling the biggest barrier in consumer fitness: consistency. By incorporating AI with its proprietary 60,000-data-point training model, GAIN\u2019s platform delivers workouts that adjust to each user\u2019s goals, history and available equipment, making professional-grade guidance accessible to everyday exercisers. With a foundation of 2M+ downloads, partnerships with Life Fitness and TRX, and an experienced team behind the brand, GAIN promises to lead the next wave of intelligent, habit-forming fitness tech.<\/p>\n\n\n\n

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\"Gr\u00fcns\"<\/figure>\n\n\n\n

Gr\u00fcns<\/h2>\n\n\n\n

Gr\u00fcns is disrupting the nutrition industry with its flagship daily snack pack, offering a blend of 60+ organic fruits and vegetables, 20+ essential vitamins and minerals, prebiotics, adaptogens, antioxidants, fiber and more packed into a convenient, portable format. Gr\u00fcns serves over 1 million active members, ships 4 million gummies daily and maintains a 4.8-star average rating across more than 55,000 reviews. Gr\u00fcns is available in 6,000+ retail stores nationwide, including Walmart, Target, Sam\u2019s Club and Sprouts, and has also become the #1 greens brand on Amazon.<\/p>\n\n\n\n

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\"Halfday\"<\/figure>\n\n\n\n

Halfday<\/h2>\n\n\n\n

Prebiotic iced tea startup Halfday is interrupting the functional beverage space with fiber for gut-health benefits, while containing a fraction of the sugar found in traditional iced teas. Now ranking as the No. 3 iced tea brand at Whole Foods Markets, the startup is experiencing rapid growth. Through targeted seeding and sampling, the brand has shown up in some prominent fitness spaces \u2014 most notably through its Solidcore partnership this past summer and ongoing sampling opportunities at Training Mate locations.<\/p>\n\n\n\n

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\"hyperhuman\"<\/figure>\n\n\n\n

Hyperhuman<\/h2>\n\n\n\n

This startup builds content operating systems for fitness and wellness brands, powering institutions in over 30 different countries. The Hyperhuman platform empowers health and fitness companies to deliver personal, premium experiences with haste. Tens of thousands of interactive, smart videos have already been created and delivered through our platform. In a world shifting from static catalogs to adaptive, global experiences, Hyperhuman argues it provides the rails for creation, personalization and omnichannel delivery as one seamless layer.<\/p>\n\n\n\n

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\"InSquare\"<\/figure>\n\n\n\n

InSquare<\/h2>\n\n\n\n

InSquare proves that you don\u2019t need to leave a boxed area to think outside of it. On the brand\u2019s patented 1m\u00b2 force platform, users can enjoy cardio, strength, balance, impact and isometric training while generating real-time movement data typically found only in labs and elite performance centers. With global distribution through PTP Fit, interest from World Gym Australia and $1.2 million raised, InSquare\u2019s versatile, space-efficient approach to fitness presents it as a standout innovator ready to make waves.<\/p>\n\n\n\n

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\"Maavee\"<\/figure>\n\n\n\n

Maavee Health<\/h2>\n\n\n\n

Maavee Health is building the infrastructure for a new \u201cbehavior economy,\u201d where healthy actions are encouraged and rewarded across employers, payors, brands and wellness programs. Delivered through a Web3 protocol with personalized guidance from its MyLife Intelligence Engine, Maavee turns health improvement into an engaging, incentivized experience. Its partners include Pear Health, Sequel Brands and Google Fitbit, and the company has agreements with nearly 250 vetted wellness brands to resell their products and services through its platform.<\/p>\n\n\n\n

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\"MaxStrength<\/figure>\n\n\n\n

MaxStrength Fitness<\/h2>\n\n\n\n

MaxStrength Fitness is redefining the parameters needed for a strength workout. This startup provides strength training for busy adults 40 years or older with a clinically structured, one-on-one program delivered in just 20 minutes, twice a week. The franchise awarded more than 35 territories in under two years and reports record studio opening figures as clients embrace its efficient, science-backed approach to longevity and performance. By offering this simple, sustainable alternative to traditional exercise, MaxStrength is developing into a compelling new fitness model.<\/p>\n\n\n\n

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\"Member<\/figure>\n\n\n\n

Member Force<\/h2>\n\n\n\n

Member Force manages every step of the sales process from first contact to membership purchase. The brand\u2019s human-led approach \u2014 and its results \u2014 separate it from common lead-to-member converters. Member Force reports client cases that involve a 20% growth in recurring membership revenue within a single year as well as a 170% ROI on its services. Its B2B grassroots marketing efforts resulted in over $16,000 in new invoices as well, equating to a 122% ROI on advertising costs. This is a powerful growth partner for studios that don’t want to play around.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Mindtune Brain Spa<\/h2>\n\n\n\n

Mindtune Brain Spa brings medical-grade neurofeedback out of elite clinics and into everyday life through a mobile, concierge-style brain training system. Using FDA-cleared equipment, Mindtune helps individuals improve focus, emotional regulation and cognitive performance through non-invasive, data-driven sessions delivered at home, in offices or through partner wellness centers. As mental health becomes even more of a consumer priority, Mindtune resembles a promising ally to address it.<\/p>\n\n\n\n

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\"Nordic<\/figure>\n\n\n\n

Nordic Wave<\/h2>\n\n\n\n

Nordic Wave elevates cold plunging and temperature therapy by blending intelligent cold-therapy hardware, science-based protocols and digital coaching. Its Viking Cold Plunge \u2014 used at every PGA Tour event and deployed across Clemson University \u2014 pairs precise cooling with guided breathwork and biometric feedback to turn cold exposure into a repeatable performance ritual. With thousands of units sold and a next-generation Hybrid model on the way, plus an expanding app experience for breathwork and stress resilience, few are taking a more innovative approach to recovery than Nordic Wave.<\/p>\n\n\n\n

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\"NRTHRN<\/figure>\n\n\n\n

NRTHRN Strong<\/h2>\n\n\n\n

NRTHRN Strong does cross-country skiing without the snow, slush or even skis. The brand\u2019s patented machine, inspired by the sport, delivers low-impact, total-body training that blends cardio, strength, mobility and balance. Founder Nicoline Roth developed 50 movements unique to the equipment and offers them across three class formats in an intimate, hygge-inspired studio setting. After a successful Hamptons pop-up, NRTHRN Strong\u2019s Flatiron location is drawing a loyal community while bringing Nordic movements and lifestyle to the boutique fitness scene.<\/p>\n\n\n\n

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\"O-Studio\"<\/figure>\n\n\n\n

O-Studio<\/h2>\n\n\n\n

17-year rugby veteran Tim Bateman brings his passion for wellness to the masses with O-Studio. This brand offers a modern, design-led environment where science-backed modalities such as saunas, contrast therapy, flotation therapy, compression and breathwork take place. O-Studio translates athlete-grade recovery into accessible, community-centered experiences. With an established community in New Zealand and expansion underway through a franchise model backed by BeWell Brands, O-Studio is a player to watch within the growing global recovery economy.<\/p>\n\n\n\n

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\"Ozlo\n\"<\/figure>\n\n\n\n

Ozlo<\/h2>\n\n\n\n

Ozlo\u2019s submission to the sleep game might be the most compelling one we\u2019ve seen in a while. The brand\u2019s Sleepbuds, crafted by former Bose engineers, combine passive noise-blocking through an ergonomic seal that reduces outside volume with active noise-masking to help the brain ignore residual disruptions. Unlike traditional noise cancellation methods, which introduce opposing sound waves to cancel noise, this masking works with the brain\u2019s natural sleep process rather than against it. The buds have already been recognized as a useful tool in times of distress, as the brand reports its website impressions more than doubled the month prior to the 2024 elections. It partnered with Calm and was recently named to TIME\u2019s Best Inventions 2025 in the Wearable Technology category as well.<\/p>\n\n\n\n

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\"P5<\/figure>\n\n\n\n

P5 Performance<\/h2>\n\n\n\n

In a saturated fitness apparel market, P5 Performance is setting its products apart \u2014 without any logos or branding on its apparel. While bringing quality clothing made for functionality and performance, P5 offers fully-customizable gear for fitness brands, gyms, studios and resellers, with access to wholesale pricing, low MOQs, automated bulk discounts, in-house branding services and full support for retail merchandising and planning without the risk of losing profit to co-branded merch. The brand is making a statement through partnerships with UFC Gym and Fitness World locations and elite athletes like David Goggins.<\/p>\n\n\n\n

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\"Paragon<\/figure>\n\n\n\n

Paragon Studio<\/h2>\n\n\n\n

Equipment supplier Paragon Studio is bringing luxury fashion to fitness. Its sleek products can be seen in the London-based department store giant Harrods, while the company is cementing its upscale fitness identity through collaborations with brands like Vuori, Tala and Golden Goose, which chose Paragon to outfit its new padel facility in Milan. Its fashion-forward identity doesn\u2019t stop there \u2014 Vogue partnered with Paragon Studio in a Paris wellness event featuring Paragon-branded yoga mats.<\/p>\n\n\n\n

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\"PayWell\"<\/figure>\n\n\n\n

PayWell<\/h2>\n\n\n\n

As fitness and wellness brands scale up, tasks like payroll can become tedious and time-consuming, which is why brands are increasingly looking to automate with services like PayWell, which is geared toward automating studios\u2019 day-to-day operations. It works by automatically calculating employee pay \u2014 taking into account timecards, sales commissions, salaries, bonuses and more \u2014 to prevent inaccurate payouts. PayWell currently supports over 650 businesses, impacting more than 9,500 employees across 34 states.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Physmodo<\/h2>\n\n\n\n

Software innovations like Physmodo are pushing personalization to new heights, providing individual movement evaluations that help trainers and practitioners improve clients\u2019 performance and recovery. The platform\u2019s hybrid model allows at-home and in-studio access to its patented motion-capture algorithms, scoring systems and data visualization methods. Not only are brands like StretchLab and Row House using it to boost member engagement, retention and sales, but potential customers for massage guns, foam rollers and compression tools can use the at-home feature to see how the devices improve movement quality, while Physmodo is also put to use in clinical settings for orthopedic and physical therapy.<\/p>\n\n\n\n

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\"PREFIRE\"<\/figure>\n\n\n\n

PREFIRE<\/h2>\n\n\n\n

Handwarmers aren\u2019t the most glamorous products on the market, but they can be lifesavers when you have them. PREFIRE is trying to turn the narrative around from the disposable pockets of warmth into a product designed for functional performance and wellness. Its bright yellow pouches offer instant heat that lasts over eight hours, now entering the hands of pro esports athletes at international tournaments, competitors at the World Rock Climbing Championships and pro surfer Kelly Slater. The brand is also leveraging partnerships with top collegiate and varsity esports programs across the U.S. and Canada.<\/p>\n\n\n\n

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\"Rainbow<\/figure>\n\n\n\n

Rainbow Sounds<\/h2>\n\n\n\n

Rainbow Sounds is transforming sound therapy from a trend into a lifestyle choice as a leader in the market. The brand has enabled big-box gyms to launch high-demand sound-bath classes, unlocking new revenue, increasing class attendance and expanding wellness offerings beyond traditional yoga and fitness. Rainbow Sounds has infiltrated over 200+ Virgin Active gyms across major markets such as the UK, Italy, Thailand, Australia, South Africa and Qatar, bringing sound therapy directly into mainstream fitness environments and supporting members\u2019 holistic recovery.<\/p>\n\n\n\n

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\"Rally\"<\/figure>\n\n\n\n

Rally<\/h2>\n\n\n\n

Rally has quickly become one of the most notable innovations in recovery devices, earning a spot on TIME\u2019s Best Inventions of 2025 and the title of GQ\u2019s Best Massage Gun, in addition to being used daily by over 100 professional athletes across the NBA, NFL, MLB and Olympic-level sports. Founder John Benjamin was inspired by a physical therapist using a car buffer to treat chronic muscle spasms and plantar fasciitis, for the uniquely designed percussive tool. Its orbital shape gently glides over the body\u2019s natural curves rather than targeting specific areas at linear angles, while mimicking the pressure of a therapist\u2019s hands to provide fascia stimulation.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Resbiotic<\/h2>\n\n\n\n

Resbiotic is taking gut health to new heights by addressing the microbiome\u2019s connection to other systems throughout the body. Its first innovation, resB\u00ae Lung Support, became the world\u2019s first clinically tested probiotic designed to strengthen respiratory function through the Gut-Lung Axis, aimed at enhancing breathing efficiency and inflammation recovery through better oxygen exchange and systemic resilience, all through gut health. With $14.5 million in funding, including an $8 million Series A backed by Sororibus Capital and Biostack Ventures, the brand is scaling its platform across new health categories, including its resM GLP-1 Postbiotic and resW Perimenopause Postbiotic, to optimize hormonal balance, energy metabolism, bone integrity and immune health.<\/p>\n\n\n\n

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\"Revive\"<\/figure>\n\n\n\n

Revive<\/h2>\n\n\n\n

With a 9.05 SuppCo rating and supplements clinically formulated to support recovery, hormonal balance and peak performance, Revive is making its mark in the nutraceutical industry. Its precise dosing and evidence-based formulations have helped build trust among professionals and coaches. Starting in early 2026, the company is also pushing its renewed focus on longevity and lifestyle optimization, with a robust innovation plan that includes a strategic partnership with leading longevity expert Dr. Adeel Khan, a dedicated longevity product line and a personalized bloodwork analysis tool designed to pair individual results with precise supplement recommendations.<\/p>\n\n\n\n

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\"RoboSculptor\"<\/figure>\n\n\n\n

RoboSculptor<\/h2>\n\n\n\n

RoboSculptor\u2019s fully robotic, AI-powered body treatment platform offers a scalable, safe alternative made for clinics, wellness centers and fitness studios. With greater consistency across its body-contouring and deep tissue massage treatments, the brand is there to support gyms and fitness centers looking to expand their locations into wellness hubs as consumers increasingly prioritize holistic treatment and recovery. The startup is filling a gap in workforce shortages or brands struggling to meet the rising demand for outcome-driven services and providing exercise and post-workout recovery all in one place.<\/p>\n\n\n\n

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\"Roombldr\"<\/figure>\n\n\n\n

Roombldr<\/h2>\n\n\n\n

When Roombldr approaches construction for residential buildings, it keeps fitness and wellness in mind. Its mission is to empower the residential new construction sector with innovative health and wellness solutions, fostering environments that enhance well-being, inspire creativity and promote an active lifestyle. The provider earned a spot on the 2024 International Builders\u2019 Show Top Startups as a leading, national provider of premium equipment, specialty flooring, and design and logistics services for the residential new construction industry. Currently, it\u2019s working with Home Builders across multiple states to help construct homes built for healthier lifestyles.<\/p>\n\n\n\n

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\"Rorra\"<\/figure>\n\n\n\n

Rorra<\/h2>\n\n\n\n

Hydration is the foundation of health, and Rorra is working to deliver the most effective, premium filtration system to ensure that there isn\u2019t anything in your water you don\u2019t want. The startup\u2019s product line currently includes a Countertop Filtration System and Filtered Showerhead, both third-party tested to meet NSF\/ANSI standards and reduce exposure to over 50 contaminants, including electrokinetic nanofiber filtration to remove up to 99% of PFAS, lead, microplastics and other harmful contaminants. Rorra also equips customers with personalized water quality reports and transparent data. Its notable partners include Dr. Andrew Huberman and longevity expert Jennifer Cohen.<\/p>\n\n\n\n

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\"Runningman\"<\/figure>\n\n\n\n

Runningman<\/h2>\n\n\n\n

The running boom has earned itself a festival of its own in Runningman, a curated three-day experience that fuses fitness, mindset and community into a retreat made for the modern wellness consumer. In the past year, the startup has grown 55% year-over-year in revenue, 145% in sponsorship and 40% in attendance. Runningman lies at the intersection of physical challenge and personal growth, taking advantage of its position through activations with other brands like Promix, Hyrox, Everyday Dose, High Rise, GORUCK, Redmond, TRX, RYTHM, Othership and more.<\/p>\n\n\n\n

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\"Seesaw<\/figure>\n\n\n\n

Seesaw Health<\/h2>\n\n\n\n

Seesaw Health is bringing women\u2019s nervous system regulation to the forefront of wellness with its innovative health tech. Starting with its patented Seesaw Egg, the handheld biosensor captures each user\u2019s unique breathing frequency, a physiological marker linked to heart rate variability (HRV), inflammation and parasympathetic function. Through the Seesaw app, users can view the data, utilize personalized strategies and engage in gamified, guided breathwork sessions. Following a successful market validation phase, Seesaw Health has secured seed funding, developed a full manufacturing process for the Egg biosensor and built an early community of thousands of women already using the technology.<\/p>\n\n\n\n

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\"Shiftwave\"<\/figure>\n\n\n\n

Shiftwave<\/h2>\n\n\n\n

As a startup centered around nervous system recovery and regulation, Shiftwave is a zero-gravity chair that uses powerful vibrations to reset you mentally, physically and emotionally. Combining the power of whole-body vibration, breathwork and sensory immersion, its patented BioDrive System guides your nervous system and is now utilized by elite athletes, teams and fitness facilities to support recovery, readiness and sustainable performance. Shiftwave’s 50+ guided protocols are designed around natural daily rhythms of activation and recovery, with real-time indicators for heart rate, SpO\u2082 and HRV trend estimates and personalized AI suggestions. The platform is already in use across the NFL, NBA, MLB, NHL, PGA\/LIV, UFC and U.S. National Soccer Teams, as well as within the Army, Navy and Air Force.<\/p>\n\n\n\n

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\"SHRED\"<\/figure>\n\n\n\n

SHRED<\/h2>\n\n\n\n

SHRED’s workout plans combine the knowledge of elite coaches with AI-driven personalization to maximize effectiveness and help users reach their goals. The platform has seen almost 100% growth year-over-year, with over 20 million workouts completed since its inception. With workouts that automatically progress as users move through the program, tracking growth is simplified, while the real-time adaptive AI engine suggests weight, tempo and rest time to streamline sessions. SHRED is also developing CoachAI Dashboard, which will allow trainers around the world to digitize themselves through video generative software that can take any person and turn them into a trainer using their voice, personality and likeness.<\/p>\n\n\n\n

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\"Sleep.ai\"<\/figure>\n\n\n\n

Sleep.ai<\/h2>\n\n\n\n

Sleep.ai has pioneered an AI-powered sleep intelligence platform that makes validated sleep science accessible to everyone, supported by nearly a billion nights of real-world sleep data from over 50 million users worldwide. This startup is bridging the gap between sleep science and digital health through AI-powered tools to screen for sleep disorders, an API that enables wellness, fitness and health companies to embed clinically validated sleep intelligence directly into their offerings, and algorithm-driven personalized recommendations to improve sleep quality. Sleep.ai has already been selected for the AARP AgeTech Accelerator and featured at global events like CES, HLTH and World Sleep Congress.<\/p>\n\n\n\n

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\"SoulBody<\/figure>\n\n\n\n

Soulbody Studios<\/h2>\n\n\n\n

Startup Soulbody Studios brings together Pilates, yoga, barre and recovery to embody a holistic approach that integrates mindful recovery with physical movement to promote comprehensive well-being under one membership. The brand aims to eliminate the hassle of juggling multiple memberships at different studios for clients who hope to engage in multiple facets of wellness. In addition to the fitness modalities, the Fort Myers-based studio offers recovery services like stretching, sauna, red light therapy, salt therapy, compression and pulsed electromagnetic field therapy.<\/p>\n\n\n\n

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\"Grasp<\/figure>\n\n\n\n

SportGrips<\/h2>\n\n\n\n

SportGrips is upgrading a classic category in strength training by re-engineering the original Sidewinder grip-strength devices for today\u2019s athletes. Its new product delivers continuous, adjustable resistance for forearm, wrist and grip training, earning strong early traction with 2,000+ units sold and high customer ratings. Led by performance researcher Dr. Nicholas Rolnick, the company is preparing to relaunch additional patented tools across sports performance and rehabilitation, positioning SportGrips as a notable entrant in the growing strength market.<\/p>\n\n\n\n

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\"Stakt\"<\/figure>\n\n\n\n

Stakt<\/h2>\n\n\n\n

Foldable fitness mat Stakt has seen explosive growth, with products in 500+
fitness clubs, established partnerships with popular brands such as the Sculpt Society, SotoMethod and the Movement Club. Its foldable nature allows workout versatility, with the option to customize as a step-up platform or lay flat to take advantage of its durability and grip for mat workouts. The startup earned a place on lists including Oprah’s Favorite Things 2025, Time’s Best Inventions 2023 and Women’s Health Awards 2024, gaining visibility with celebrities, like the Kardashians and Jessica Alba, who use the product.<\/p>\n\n\n\n

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\"STEPR\"<\/figure>\n\n\n\n

STEPR<\/h2>\n\n\n\n

Stair climbing is getting a revamp, thanks to STEPR. The effective cardio workout is gaining traction, appealing to everyday individuals on weight loss journeys, elite athletes and Hyrox competitors, Mr. Olympia & CrossFit champions, firefighters and military personnel. That\u2019s thanks to this startup\u2019s innovative range of products, including compact units for homes and apartments, professional models for boutique and garage gyms and full commercial machines built for fitness clubs and hotels. The brand has already sold over 7,000 units, generated over $25 million in sales and partnered with major retailers, including Dick\u2019s Sporting Goods, Scheels and Rogue Fitness, to bring stair climbing to the mainstream consumer market.<\/p>\n\n\n\n

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\"SuppCo\"<\/figure>\n\n\n\n

SuppCo<\/h2>\n\n\n\n

SuppCo is bringing transparency to the forefront of the $54 billion supplement industry to inform users how to choose the best products for them. The app \u2014 which currently includes 240,000+ products from 15,000+ brands \u2014 evaluates how well a user’s current supplement stack aligns with their personal health goals, flags low-quality or ineffective products and provides personalized, evidence-based recommendations for improving supplement regimens. Brands are assigned TrustScores based on manufacturing standards, brand certifications, product certifications, product quality indicators, testing benchmarks and technical innovation, leading to real-world impact on supplement quality. In 2025, SuppCo gained 400,000+ active users with a 4.8-star rating of 7,900+ reviews on the App Store.<\/p>\n\n\n\n

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\"Sweat<\/figure>\n\n\n\n

Sweat and Tonic<\/h2>\n\n\n\n

This buzzy Toronto-based boutique fitness and wellness hub is not only providing a wide variety of yoga, Pilates, HIIT, indoor cycling and Lagree classes, but a unique third space with cafe and bar offerings, member lounge and event spaces with options for recovery, food and drink to refuel, and a spot for working or socializing. Sweat and Tonic has exceeded 2.5 million bookings, with 38,771% revenue growth since opening, and now offers over 590 classes weekly across three clubs with 3,200+ bookings per day across its studio and spa.<\/p>\n\n\n\n

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\"Walla\"<\/figure>\n\n\n\n

Walla<\/h2>\n\n\n\n

AI-driven management platform Walla is helping studios streamline their daily tasks by aligning metrics with their goals and providing instant, actionable insights. The platform is also helping brands be proactive in their business practices by tracking churn risk, instructor performance, campaign success and capacity utilization. Walla is currently supporting nearly 1,000 studios and emerging fitness franchises across North America.<\/p>\n\n\n\n

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\"while<\/figure>\n\n\n\n

While on earth<\/h2>\n\n\n\n

The apparel startup is drawing from best-in-class product design and real-world athletic insight to deliver footwear and apparel made for in and out of the gym. One of its co-founders, Todd Meleney, is known for previously helping catapult NOBULL from a niche startup into a household name in performance gear. While on earth\u2019s product line includes the Move Trainer, a versatile shoe that has become a fast-selling favorite among wellness enthusiasts. The brand plans to release new styles in 2026 to expand its product offering in alignment with its mission of creating high-performance essentials built for training, recovery and everyday life.<\/p>\n\n\n\n

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\"XIM\"<\/figure>\n\n\n\n

XIM<\/h2>\n\n\n\n

As the wellness-conscious look to optimize their performance and nutrition, XIM is making that even easier with its X45 Smart Nutrition System countertop device. The X45 automatically doses, blends and dispenses supplement powders into your drink in 45 seconds \u2014 then cleans itself after use, making daily nutrition smart, fast, easy and enjoyable. The innovation earned the 2023 International Design Award Bronze prize, after XIM raised $3.5 million in pre-seed and seed funding.<\/p>\n\n\n\n

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\"Xperiential\"<\/figure>\n\n\n\n

Xpriential<\/h2>\n\n\n\n

Xpriential is taking gamified workouts to the next level with 4K displays, an immersive gaming platform, extended reality and AI-powered camera tracking and gesture navigation. Its system rejuvenates treadmill workouts to stimulate the mind and body all at once, while providing a real-time terrain experience through its patented seesaw-like system to allow for steep inclines and best-in-class declines. The gamified approach encourages increased engagement, motivation and better adherence to fitness routines.<\/p>\n\n\n\n

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\"ZeroWheel\"<\/figure>\n\n\n\n

ZeroWheel<\/h2>\n\n\n\n

ZeroWheel is a connected motorized device that enhances core workouts, offering both powered assistance and resistance in a compact, portable design. The exercise wheel delivers dynamic, adaptive workouts that strengthen the entire body through compound core movements. Its companion app connects with phones and smartwatches to track performance, provide feedback and guide users through personalized training programs. ZeroWheel is already in use by NFL, NBA and MLB teams, as well as by athletes on the PGA Tour and gym members of premium health clubs.<\/p>\n\n\n\n

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