{"id":142652,"date":"2025-11-17T15:35:56","date_gmt":"2025-11-17T20:35:56","guid":{"rendered":"https:\/\/athletechnews.com\/?p=142652"},"modified":"2025-11-17T15:38:05","modified_gmt":"2025-11-17T20:38:05","slug":"24-hour-fitness-budget-friendly-pilates-reformer24","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/24-hour-fitness-budget-friendly-pilates-reformer24\/","title":{"rendered":"24 Hour Fitness Rolls Out Budget-Friendly Pilates Format, Citing High Demand"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-the-gym-chain-is-piloting-reformer24-a-new-program-that-leverages-existing-club-space-and-virtual-classes-to-offer-what-it-says-is-a-more-affordable-reformer-pilates-option-than-traditional-studios\"><strong>The gym chain is piloting Reformer24, a new program that leverages existing club space and virtual classes to offer what it says is a more affordable reformer Pilates option than traditional studios<\/strong><\/h5>\n\n\n\n<p>National gym chain 24 Hour Fitness is introducing a new reformer pilates format to its Southern California clubs, positioning it as a pilot program for a more affordable version of the popular modality.\u00a0<\/p>\n\n\n\n<p>The program, called &#8220;Reformer24,&#8221; utilizes existing gym space and virtual classes in a hybrid model that makes the workouts more cost-effective, according to 24 Hour Fitness. It first debuted at 24 Hour&#8217;s Anaheim Hills location this month, with the operator planning to introduce it to its Balboa and Costa Mesa spots in December.<\/p>\n\n\n\n<p>&#8220;Pilates is one of the most effective, low-impact workouts you can do, but accessibility has always been the barrier,&#8221; said <a href=\"https:\/\/www.24hourfitness.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">24 Hour Fitness<\/a> vice president of club operations and services David Roth. &#8220;We&#8217;re excited to make high-quality reformer training available to more people, in an environment that&#8217;s convenient, welcoming and inclusive.&#8221;<\/p>\n\n\n\n<p>Members will have access to a private room with reformer machines and on-demand kiosk classes. The over 800 class offerings range from beginner to advanced, with the choice of 20 different categories such as pre and post-natal, physio-led and body-part specific classes.<\/p>\n\n\n\n<p>The Reformer24 spaces are a feature of the fitness brand\u2019s overall push to add more premium workout areas, additional recovery offerings and connected fitness equipment.\u00a0<\/p>\n\n\n\n<p>Earlier this year, 24 Hour Fitness also <a href=\"https:\/\/athletechnews.com\/24-hour-fitness-launches-recovery-smart-strength-zones\/\">launched its Recover24 and PremiumFit24 zones<\/a>, which included Hyperice Normatec compression therapy and intelligent training machines with built-in tutorials, personalized progression programs and workout tracking.<\/p>\n\n\n\n<p>The gym brand is also embarking on a multi-year remodel of clubs throughout California and Texas to enhance overall member experience, with improved workout spaces and more robust gym offerings.<\/p>\n\n\n\n<p>24 Hour&#8217;s Pilates push comes as demand rises for the modality. An October report found that the combined Pilates and yoga studio market is <a href=\"https:\/\/athletechnews.com\/global-pilates-yoga-studio-market-growth-521-billion\/\">expected to reach $521 billion in the next decade<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.","protected":false},"author":116,"featured_media":126241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5244],"tags":[74,6287,206,1645],"post-options":[],"vertical":[],"coauthors":[7629],"class_list":{"0":"post-142652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"category-industry-news","9":"tag-24-hour-fitness","10":"tag-california","11":"tag-gyms","12":"tag-pilates","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/04\/Burbank-1-e1755807338203-1180x788.webp","author_name":"ani-freedman","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ani_Freedman-96x96.jpeg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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