{"id":142030,"date":"2025-11-18T12:02:27","date_gmt":"2025-11-18T17:02:27","guid":{"rendered":"https:\/\/athletechnews.com\/?p=142030"},"modified":"2025-11-25T19:33:39","modified_gmt":"2025-11-26T00:33:39","slug":"new-nightlife-is-at-the-gym-soft-clubbing-bay-club","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/new-nightlife-is-at-the-gym-soft-clubbing-bay-club\/","title":{"rendered":"The New Nightlife Is at the Gym \u2014 It\u2019s Called &#8216;Soft Clubbing&#8217;"},"content":{"rendered":"<p>Wellness is taking over the weekend as a growing number of Gen Z and Millennials ditch alcohol. Bay Club, a&#8230; <\/p>\n<div class=\"pmpro\">\n<div class=\"pmpro_card pmpro_content_message\">\n<h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Membership Required<\/h2>\n<div class=\"pmpro_card_content\">\n<div class=\"atn-paywall\">\n<div class=\"atn-paywall__divider\"><\/div>\n<h2 class=\"atn-paywall__headline\">This article is for ATN Pro members only.<\/h2>\n<div class=\"atn-paywall__benefits\">\n<p>ATN Pro members get:<\/p>\n<ul>\n<li>Unlimited access to Athletech News articles<\/li>\n<li>Exclusive access to ATN Pro-level reporting<\/li>\n<li>Discounts to ATN the Innovation Summit<\/li>\n<li>VIP access to community events<\/li>\n<li>Exclusive email newsletters<\/li>\n<\/ul>\n<\/div>\n<div class=\"atn-paywall__price\">$299<span>\/year<\/span><\/div>\n<div class=\"atn-paywall__cta-container\"><a class=\"atn-paywall__cta\" href=\"https:\/\/athletechnews.com\/membership-checkout\/?level=1\">Subscribe Now<\/a><\/div>\n<div class=\"atn-paywall__login\"><a href=\"https:\/\/athletechnews.com\/login\/\">Already a member? 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