{"id":137277,"date":"2025-09-18T13:35:03","date_gmt":"2025-09-18T18:35:03","guid":{"rendered":"https:\/\/athletechnews.com\/?p=137277"},"modified":"2025-09-18T13:35:16","modified_gmt":"2025-09-18T18:35:16","slug":"unscripted-podcast-chelsea-piers-fitness-sam-bernstein","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/","title":{"rendered":"Unscripted: Chelsea Piers&#8217; Sam Bernstein on Knowing Your Market"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-bernstein-joins-the-atn-podcast-to-discuss-how-chelsea-piers-fitness-is-staking-its-place-in-new-york-city-and-potentially-the-global-fitness-scene\"><strong>Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is staking its place in New York City and, potentially, the global fitness scene<\/strong><\/h5>\n\n\n\n<p>In the latest episode of Athletech News\u2019 Unscripted podcast, Sam Bernstein, the chief operating officer of <a href=\"https:\/\/fitness.chelseapiers.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Chelsea Piers Fitness<\/a>, joins co-hosts Edward Hertzman and Eric Malzone to discuss <a href=\"https:\/\/athletechnews.com\/chelsea-piers-fitness-flatiron-luxury-gym\/\">the brand&#8217;s growth<\/a> and its embodiment of the &#8220;urban country club.&#8221;<\/p>\n\n\n\n<p>Bernstein, Hertzman and Malzone talk through the history of Chelsea Piers (and its dedicated fitness arm), explain what &#8220;adaptive use&#8221; is and touch on the brand&#8217;s ambition to expand. They also discuss the importance of being able to pull people in from near and afar, as well as the strategic upside of broader market relevance.<\/p>\n\n\n\n<p> Watch this episode of \u201cUnscripted\u201d for unfiltered takes on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Being market and product conscious<\/li>\n\n\n\n<li>Real estate evolution<\/li>\n\n\n\n<li>Attracting various types of consumers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-talking-points\"><strong>Key Talking Points:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(0:00 &#8211; 5:54) Introductions<\/li>\n\n\n\n<li>(5:54 &#8211; 12:00) Offering something people will travel for<\/li>\n\n\n\n<li>(12:00 &#8211; 16:27) Growing and competing <\/li>\n\n\n\n<li>(16:27 &#8211; 22:15) Facilitating various experiences \u2014 and embracing them<\/li>\n\n\n\n<li>(22:15 &#8211; 24:51) Thoughts on the market<\/li>\n\n\n\n<li>(24:51 &#8211; 29:22) Being thoughtful of where you&#8217;re at<\/li>\n\n\n\n<li>(29:22 &#8211; 34:42) Future outlook<\/li>\n\n\n\n<li>(34:42 &#8211; 35:33) Wrap-up<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"Sam Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is looking to stake its place in New York City and other markets.","protected":false},"author":99,"featured_media":137280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[1861,206,4701,4708],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-137277","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-fitness","8":"tag-chelsea-piers","9":"tag-gyms","10":"tag-unscripted-podcast","11":"tag-videos","12":"post_format-post-format-video","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Sam-Bernstein-1-1180x663.webp","author_name":"atn-staff","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/logo-icon-square.svg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ATN Unscripted Podcast: Chelsea Piers&#039; Sam Bernstein - Athletech News<\/title>\n<meta name=\"description\" content=\"Sam Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is looking to stake its place in New York City and other markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unscripted: Chelsea Piers&#039; Sam Bernstein on Knowing Your Market\" \/>\n<meta property=\"og:description\" content=\"Sam Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is looking to stake its place in New York City and other markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/\" \/>\n<meta property=\"og:site_name\" content=\"Athletech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T18:35:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T18:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Sam-Bernstein-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ATN Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ATN Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/athletechnews.com\/unscripted-podcast-chelsea-piers-fitness-sam-bernstein\/\"},\"author\":{\"name\":\"ATN Staff\",\"@id\":\"https:\/\/athletechnews.com\/#\/schema\/person\/c8fdd8da773abc9e90cf94ac23092ce2\"},\"headline\":\"Unscripted: Chelsea Piers&#8217; 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