{"id":136384,"date":"2025-09-11T11:00:00","date_gmt":"2025-09-11T16:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=136384"},"modified":"2025-09-11T19:42:59","modified_gmt":"2025-09-12T00:42:59","slug":"unscripted-podcast-integrity-square-pete-moore","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/unscripted-podcast-integrity-square-pete-moore\/","title":{"rendered":"Unscripted: Integrity Square&#8217;s Pete Moore Renames the Fitness &amp; Wellness Industry"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-pete-moore-joins-the-atn-podcast-to-explain-why-the-fitness-and-wellness-industry-needs-a-new-name-and-what-he-expects-its-future-to-look-like\"><strong>Pete Moore joins the ATN podcast to explain why the fitness and wellness industry needs a new name, and what he expects its future to look like<\/strong><\/h5>\n\n\n\n<p>In the latest episode of Athletech News\u2019 Unscripted podcast, Pete Moore, the founder and chief dream architect of <a href=\"https:\/\/www.integritysq.com\/\">Integrity Square<\/a>, joins co-hosts Edward Hertzman and Eric Malzone to discuss why he&#8217;s renaming the fitness and wellness industry, break down why valuations are so high right now and share some advice for gym owners.<\/p>\n\n\n\n<p>Moore, Hertzman and Malzone also touch on the recent <a href=\"https:\/\/athletechnews.com\/l-catterton-acquires-majority-stake-solidcore-amid-pilates-boom\/\">Solidcore<\/a> and <a href=\"https:\/\/athletechnews.com\/barrys-growth-mode-after-princeton-equity-deal-co-ceo-says\/\">Barry&#8217;s deals<\/a>, as well as why old-school businesses may need to evolve to thrive.<\/p>\n\n\n\n<p>Watch this episode of \u201cUnscripted\u201d for unfiltered takes on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The influence of private equity on the industry<\/li>\n\n\n\n<li>Potential avenues for disruption and innovation<\/li>\n\n\n\n<li>Predictions on market trends<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-talking-points\"><strong>Key Talking Points:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(0:00 &#8211; 2:00) Introductions<\/li>\n\n\n\n<li>(2:00 &#8211; 22:09) Explaining the &#8220;HALO&#8221; sector, and why the name matters<\/li>\n\n\n\n<li>(22:09 &#8211; 30:20) A look at the new norm in fitness and wellness<\/li>\n\n\n\n<li>(30:20 &#8211; 31:15) Real-world examples<\/li>\n\n\n\n<li>(31:15 &#8211; 37:10 ) Can old school businesses still thrive?<\/li>\n\n\n\n<li>(37:10 &#8211; 42:40) Closing remarks<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"Pete Moore joins the podcast to explain why the fitness and wellness industry needs a new name, and what he expects its future to look like.","protected":false},"author":99,"featured_media":136412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5244,214],"tags":[7416,4701,4708],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-136384","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-industry-news","8":"category-wellness","9":"tag-integrity-square","10":"tag-unscripted-podcast","11":"tag-videos","12":"post_format-post-format-video","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/09\/Pete-Moore-1-1180x663.webp","author_name":"atn-staff","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/logo-icon-square.svg","primary_category":{"term_id":5244,"name":"Industry News","slug":"industry-news","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/industry-news\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ATN Unscripted Podcast: Integrity Square&#039;s Pete Moore - Athletech News<\/title>\n<meta name=\"description\" content=\"Pete Moore joins the podcast to explain why the fitness and wellness industry needs a new name, and what he expects its future to look like.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athletechnews.com\/unscripted-podcast-integrity-square-pete-moore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unscripted: Integrity Square&#039;s Pete Moore Renames the Fitness &amp; 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