{"id":127939,"date":"2025-05-21T12:49:51","date_gmt":"2025-05-21T17:49:51","guid":{"rendered":"http:\/\/localhost:10137\/?page_id=127939"},"modified":"2025-05-21T12:49:51","modified_gmt":"2025-05-21T17:49:51","slug":"power-players-2025","status":"publish","type":"page","link":"https:\/\/athletechnews.com\/power-players-2025\/","title":{"rendered":"Power Players 2025"},"content":{"rendered":"
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Athletech News Power Players 2025 is an award recognizing the business leaders who\u2019ve shaped the fitness and wellness industry over the past year.<\/p>\n\n\n\n

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Power Players 2025<\/h2>\n\n\n\n

Athletech News has selected this year’s winning Power Players from across 12 categories and honored one recipient with the prestigious Lifetime Achievement Award.<\/p>\n\n\n\n

The 2025 Power Players were honored during a special ceremony live in NYC during the ATN Innovation Summit 2025. To learn more about this year’s Power Players winners and finalists, we invite you to continue reading below. Also, stay tuned to ATN’s newsletters, websites and social media channels for more information about next year’s award. <\/p>\n<\/div>\n\n\n\n

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Lifetime Achievement Award:<\/h2>\n<\/div>\n\n\n\n
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Nerio Alessandri<\/h2>\n\n\n\n

Founder, President & CEO, Technogym<\/p>\n\n\n\n

Lifetime Achievement Award Winner – Power Players 2025<\/em><\/strong><\/p>\n\n\n\n

Few executives have played a bigger role in shaping the look and feel of fitness and wellness across the world than Nerio Alessandri, who founded Technogym back in 1983. Over the last four-plus decades, the Italian fitness equipment and tech giant has established itself as a mainstay in gyms, health clubs and hotel wellness centers everywhere, pushing the limits of what fitness can be \u2013 both aesthetically and functionally. <\/p>\n\n\n\n

Under the still-energetic Alessandri, Technogym isn\u2019t resting on its laurels. The company is investing in AI-powered equipment and software to create personalized fitness routines with an eye toward longevity and preventive health. Earlier this year, Technogym unveiled \u201cHealthness,\u201d a bold new vision for the convergence of fitness, health and lifestyle that aims to make fitness a bigger part of the global healthcare conversation.<\/p>\n\n\n\n

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CEO of the Year:<\/h2>\n<\/div>\n\n\n\n
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Tom Hale<\/h2>\n\n\n\n

ceo, Oura<\/p>\n\n\n\n

Winner – CEO of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As the CEO of Oura, Tom Hale has transformed the company\u2019s flagship Oura Ring from a niche sleep tracker into a globally recognized personalized health coach. Over the last year, Oura launched the Oura Ring 4, its fourth-generation smart ring, and secured $200 million in Series D funding at a staggering $5.2 billion valuation.<\/p>\n\n\n\n

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Cory Brightwell <\/h2>\n\n\n\n

Co-Founder & ceo, Chuze Fitness<\/p>\n\n\n\n

Finalist – CEO of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Cory Brightwell, Chuze Fitness has become one of America’s top HVLP gym brands, driven by the guiding principle that fitness is a hospitality industry. In 2023, the company acquired 16 Bailey\u2019s Health & Fitness clubs in Florida and Georgia, adding to its strong base on the West Coast and turning Chuze into a nationwide brand. Since then, Chuze has been adding next-level amenities like Lift Lab, an access-controlled room featuring top-flight strength training equipment. <\/p>\n\n\n\n

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Adam Goldenberg<\/h2>\n\n\n\n

Co-founder & ceo, Fabletics<\/p>\n\n\n\n

Finalist – CEO of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Adam Goldenberg has grown Fabletics into one of the biggest \u2013 and most innovative \u2013 brands in activewear. The world\u2019s largest digitally native activewear brand, Fabletics achieved $850 million in sales in 2024, expanded its physical footprint to over 100 retail stores and continues to strike industry-defining celebrity partnerships with names like Khloe Kardashian and Kevin Hart.<\/p>\n\n\n\n

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Philipp Roesch-Schlanderer<\/h2>\n\n\n\n

Co-founder & ceo, egym<\/p>\n\n\n\n

Finalist – CEO of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Philipp Roesch-Schlanderer\u2019s leadership, EGYM has become a global leader in fitness technology, equipment and, increasingly, in corporate health. With a vision of shifting healthcare from repair to prevention, EGYM has built its Wellpass platform into a European juggernaut with plans to scale significantly in the U.S. In 2024, the company raised $200 million in a Series G funding round at a valuation of over $1 billion. <\/p>\n\n\n\n

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Christian Toetzke<\/h2>\n\n\n\n

founder & ceo, HYROX<\/p>\n\n\n\n

Finalist – CEO of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Christian Toetzke has turned HYROX into one of the most popular fitness brands in the world \u2013 and there\u2019s some sense that it’s just scratching the surface. On track to generate around $140 million in revenue in 2025, the fitness racing brand stages events in the biggest cities across the globe, signed a high-profile deal with Puma and has a thriving affiliate gym business that delivers HYROX training content to over 8,000 facilities worldwide. <\/p>\n\n\n\n

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Franchising Executive of the year:<\/h2>\n<\/div>\n\n\n\n
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Chris Walker<\/h2>\n\n\n\n

Chief development officer, the picklr<\/p>\n\n\n\n

Winner – Franchising Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Pickleball is growing fast, and The Picklr is growing with it. Chris Walker has been instrumental to that growth, helping the indoor pickleball franchise sell over 500 locations to date and overseeing the development of three million square feet of space in the last 12 months alone. Already a force in the U.S., The Picklr has inked deals to expand into Canada and Japan, bringing the sport of pickleball to an even wider audience. <\/p>\n\n\n\n

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Kyle Jones<\/h2>\n\n\n\n

co-founder & Ceo, icryo<\/p>\n\n\n\n

Finalist – Franchising Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Kyle Jones co-founded iCRYO as a small cryotherapy shop in League City, Texas, at the age of 24. The wellness and longevity franchise recently celebrated its 50th opening, with many more currently in development. After a long tenure as iCRYO\u2019s chief brand and innovation officer, Jones took the reins as CEO in the fall of 2024, swiftly leading iCRYO to its most successful six-month period in company history in terms of new openings.<\/p>\n\n\n\n

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Chequan Lewis<\/h2>\n\n\n\n

President, Crunch Fitness<\/p>\n\n\n\n

Finalist – Franchising Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Chequan Lewis has only been in the fitness industry for a little over a year now, but he\u2019s quickly making a name for himself. The former Pizza Hut exec has helped the fast-growing Crunch Fitness open its 500th club and surpass three million members. Lewis also helped lead the launch of Crunch 3.0, an ambitious redesign of Crunch\u2019s gym template that could change the face of HVLP clubs.<\/p>\n\n\n\n

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Dan Murphy<\/h2>\n\n\n\n

Chief operating officer, d1 Training<\/p>\n\n\n\n

Finalist – Franchising Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As D1 Training scales across the country, Dan Murphy is making sure the youth and adult athletic training brand does so the right way. Under Murphy\u2019s leadership, D1 has brought its construction project management and equipment sourcing in-house, a move that’s saved serious money for franchisees while giving D1 more control as it eyes continued franchise growth. <\/p>\n\n\n\n

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Todd Scartozzi<\/h2>\n\n\n\n

Chief operating officer, Retro Fitness<\/p>\n\n\n\n

Finalist – Franchising Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

A former Planet Fitness and Gold\u2019s Gym exec, Todd Scartozzi has been instrumental in Retro Fitness\u2019 modernization efforts since the pandemic. Scartozzi\u2019s leadership has been instrumental in helping Retro Fitness close new franchise deals including Project LIFT, a large-scale partnership with the BlackRock Impact Opportunities Fund. Scartozzi also developed the \u201cRF21\u201d model, which has transformed the look and feel of Retro\u2019s clubs across the country. <\/p>\n\n\n\n

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Franchisee of the Year:<\/h2>\n<\/div>\n\n\n\n
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Tony Scrimale<\/h2>\n\n\n\n

Ceo, cr Fitness (Crunch Fitness)<\/p>\n\n\n\n

Winner – Franchisee of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Tony Scrimale\u2019s career is proof that hard work does indeed pay off. Initially hired as a cleaner at a small club chain back in the \u201890s, Scrimale has ascended to become the CEO of CR Fitness, the top franchise operator in the entire Crunch Fitness system. Under Scrimale\u2019s leadership, CR Fitness has grown from 35 clubs in 2022 to 85 today, with gyms in five states and over 800,000 active members. <\/p>\n\n\n\n

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Tara Sue Gally-Strauss<\/h2>\n\n\n\n

CeO, F45 Orlando All-Stars & MaD Fitness Group (f45 Training)<\/p>\n\n\n\n

Finalist – Franchisee of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Tara Sue Gally-Strauss is one of the key entrepreneurs driving F45 Training’s expansion across the U.S. As the owner and operator of F45 Orlando All-Stars, Gally-Strauss owns six F45 studios, while she supports another 32 locations as the president of MAD Fitness Group. What\u2019s more, Gally-Strauss serves as the North American Franchise Advisory Chair for F45, helping shape the future of fitness franchising.<\/p>\n\n\n\n

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Mike Gray<\/h2>\n\n\n\n

President & Chief Operating Officer, Riser Fitness (Club Pilates)<\/p>\n\n\n\n

Finalist – Franchisee of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Mike Gray is one of the most accomplished executives of any fitness franchise group. The former president of Club Pilates itself, Gray joined Riser Fitness, a top franchisee in the Club Pilates system, in 2024. Now, Gray is helping spearhead Riser\u2019s ambitious expansion plans in the years ahead, including growing Club Pilates’ footprint in Mexico thanks to $72 million in growth capital from Fortress Investment Group.<\/p>\n\n\n\n

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Andy Gundlach<\/h2>\n\n\n\n

Founder & Ceo, Omega Fitness Holdings (anytime Fitness)<\/p>\n\n\n\n

Finalist – Franchisee of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Andy Gundlach teamed up with Russ Allen to form Omega Fitness in 2023, creating the largest Anytime Fitness franchise group in the United States. Individually recognized as two of the top operators in the Anytime system, Gundlach and Allen have big plans for Omega \u2013 with some help from private equity firm Rainier Partners. As CEO of Omega, Gundlach runs a franchise group that has 120 Anytime locations and counting, with plans to open significantly more in the years ahead. <\/p>\n\n\n\n

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Hunter Mitchem<\/h2>\n\n\n\n

Co-Founder & Ceo, 6g Holdings (SWTHZ)<\/p>\n\n\n\n

Finalist – Franchisee of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Hunter Mitchem\u2019s leadership, 6G Holdings has become a top franchisee of SWTHZ locations, opening studios in Illinois and Kansas, with more on the way, including in Oklahoma City. Serving 100-plus employees and thousands of clients, 6G has established itself as a name to watch as parent franchisor SWTHZ looks to bring the mental and physical health benefits of infrared saunas and cold plunging to the masses.<\/p>\n\n\n\n

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Founder of the Year:<\/h2>\n<\/div>\n\n\n\n
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Dom Iacovone<\/h2>\n\n\n\n

founder & ceo, raw nutrition<\/p>\n\n\n\n

Winner – Founder of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

A serial entrepreneur who has founded and co-founded brands including RAW Nutrition, Relive Health and Revive MD, Dom Iacovone’s companies provide athletes and fitness enthusiasts with top-quality supplements and wellness treatments. RAW Nutrition has become one of the supplement industry’s fastest-growing companies, having earned Brand of the Year honors from GNC and The Vitamin Shoppe. It also opened its first physical training facility a little over a year ago. <\/p>\n\n\n\n

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Chad Janis<\/h2>\n\n\n\n

founder & ceo, gruns<\/p>\n\n\n\n

Finalist – Founder of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Chad Janis is the founder and CEO of Gr\u00fcns, a wellness brand redefining daily nutrition with what it calls the first truly comprehensive gummy supplement. With Janis captaining the ship, Gr\u00fcns recently secured national retail partnerships with Target, Walmart and Sprouts, expanded online through Amazon and reached a $500 million valuation. <\/p>\n\n\n\n

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Dane McCarthy<\/h2>\n\n\n\n

founder & ceo, the athletic clubs<\/p>\n\n\n\n

Finalist – Founder of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Dane McCarthy is founder of The Athletic Clubs, a network of fitness studios in New York City popular for its distinct “squad training” concept. The ACs recently announced a $3.5 million funding round led by founder Anne Mahlum, meant to support expansion plans which include notching 15 locations by the end of 2026 and entering into new markets \u2014 with McCarthy leading the way<\/p>\n\n\n\n

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Shalom Meckenzie<\/h2>\n\n\n\n

founder, amp fitness<\/p>\n\n\n\n

Finalist – Founder of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Shalom Meckenzie added a new layer of innovation to at-home fitness by launching amp, an AI-powered home fitness system that delivers personalized, full-body strength training workouts. The brand was recently estimated to have generated $20 million in revenue after surpassing the 10,000+ installation mark.<\/p>\n\n\n\n

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Jonathan Swerdlin<\/h2>\n\n\n\n

Co-founder & ceo, Function Health<\/p>\n\n\n\n

Finalist – Founder of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Jonathan Swerdlin leads the charge for Function Health, a platform offering access to over 160 advanced lab tests that analyze heart health, hormones, toxins, autoimmunity, nutrients and more while also facilitating full-body scans. Under Swerdlin\u2019s leadership, Function Health has recently acquired Ezra, a body-scanning tech brand, and secured a $53 million Series A funding round.<\/p>\n\n\n\n

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Dealmaker of the Year:<\/h2>\n<\/div>\n\n\n\n
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Dan Gallagher<\/h2>\n\n\n\n

Chief financial officer, crunch fitness<\/p>\n\n\n\n

Winner – Dealmaker of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As Crunch Fitness’ CFO, Dan Gallagher <\/strong>was critical to the HVLP gym brand\u2019s recent strategic acquisition by private equity firm Leonard Green & Partners, one of the fitness industry\u2019s biggest-ever deals. Gallagher led the selection of investment banks, development of the comprehensive offering memorandum and valuation considerations as well as due diligence and post-sale transition planning. As fitness fights for more respect from other industries, deals like LGP\u2019s acquisition of Crunch will go a long way. <\/p>\n\n\n\n

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Jon Canarick<\/h2>\n\n\n\n

managing partner, north castle partners<\/p>\n\n\n\n

Finalist – Dealmaker of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Jon Canarick\u2019s leadership, North Castle Partners has backed some of the fitness and wellness industry\u2019s biggest brands, fostering innovation and creating global success stories. The firm notably invested in Barry\u2019s back in 2015 when the HIIT pioneer had just 10 stores. When North Castle sold the boutique fitness giant to Princeton Equity Group earlier this year, Barry\u2019s had over 80 studios and a worldwide reputation for fitness excellence.<\/p>\n\n\n\n

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Marc Magliacano<\/h2>\n\n\n\n

managing partner, l catterton<\/p>\n\n\n\n

Finalist – Dealmaker of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As a managing partner at L Catterton focused on the firm\u2019s Buyout fund, Marc Magliacano has led some of the biggest and most notable investments in the fitness and wellness industry in recent years. Those blockbuster deals include the firm acquiring a majority stake in boutique fitness giant and a $200 million investment in fit tech giant EGYM, among others.<\/p>\n\n\n\n

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McConnell Smith<\/h2>\n\n\n\n

partner, vmg partners<\/p>\n\n\n\n

Finalist – Dealmaker of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As part of VMG Partners\u2019 leadership team, McConnell Smith is involved in the growth of some of the biggest brands across fitness, wellness, health and nutrition. VMG\u2019s investments have included health-focused CPG and supplement brands like Ghost Nutrition, Quest Nutrition and Spindrift. The firm is also highly active in fitness, partnering with one of the leading Crunch Fitness franchisees and having served as a longtime owner of boutique fitness giant . <\/p>\n\n\n\n

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Equipment & Wearables Executive of the Year:<\/h2>\n<\/div>\n\n\n\n
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Philipp Roesch-Schlanderer<\/h2>\n\n\n\n

Co-founder & ceo, egym<\/p>\n\n\n\n

Winner – Equipment & Wearables Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Philipp Roesch-Schlanderer\u2019s leadership, EGYM has become a global leader in fitness technology, equipment and, increasingly, corporate health. With a vision of shifting healthcare from repair to prevention, EGYM has built its Wellpass platform into a European juggernaut with plans to scale significantly in the U.S. In 2024, the company raised $200 million in a Series G funding round at a valuation of over $1 billion. <\/p>\n\n\n\n

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will ahmed<\/h2>\n\n\n\n

founder & ceo, whoop<\/p>\n\n\n\n

Finalist – Equipment & Wearables Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Will Ahmed, WHOOP continues to stay on the cutting edge of human performance technology. This year, WHOOP launched its fifth-generation wearable, the WHOOP 5.0, which comes packed with longevity features including on-demand ECG, blood pressure insights and biological age measurements. In a bid to make fitness and health tracking truly mainstream, the company recently signed global soccer star Cristiano Ronaldo to a sponsorship deal as it expands into the Middle East and South Asia markets.<\/p>\n\n\n\n

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Nerio Alessandri<\/h2>\n\n\n\n

founder, President & ceo, technogym<\/p>\n\n\n\n

Finalist – Equipment & Wearables Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Since founding Technogym in 1983, Nerio Alessandri has built the Italian equipment and tech giant into one of the biggest brands in fitness and wellness. Under Alessandri, Technogym isn\u2019t resting on its laurels. The company is investing in AI-powered equipment and software to create personalized fitness routines with an eye toward longevity and preventive health. Earlier this year, Technogym unveiled \u201cHealthness,\u201d a bold new vision for the convergence of fitness, health and lifestyle.<\/p>\n\n\n\n

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tom hale<\/h2>\n\n\n\n

ceo, oura<\/p>\n\n\n\n

Finalist – Equipment & Wearables Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As the CEO of Oura, Tom Hale has transformed the company\u2019s flagship Oura Ring from a niche sleep tracker into a globally recognized personalized health coach. Over the last year, Oura launched the Oura Ring 4, its fourth-generation smart ring, and secured $200 million in Series D funding at a staggering $5.2 billion valuation.<\/p>\n\n\n\n

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Edward Zouroudis<\/h2>\n\n\n\n

Co-founder & ceo, evolt<\/p>\n\n\n\n

Finalist – Equipment & Wearables Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Edward Zouroudis as CEO, Evolt is leading a health tech revolution inside fitness and wellness facilities across the world. The Australian company, known for its advanced body-scanning technology, surpassed 3.5 million users in FY 24, conducting over 8.5 million body scans globally. Evolt\u2019s footprint now spans 51 countries with more than 6,500 Evolt 360 machines placed inside fitness facilities, wellness centers, corporate environments and hotels.<\/p>\n\n\n\n

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Tech executive of the Year:<\/h2>\n<\/div>\n\n\n\n
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Erwin Korst<\/h2>\n\n\n\n

Senior vp\/global enterprise sales, sport alliance<\/p>\n\n\n\n

Winner – Tech Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Erwin Korst is a touted sales expert and management consultant veteran. Now at Germany-based fitness tech solutions provider Sport Alliance, he\u2019s added to his already sizable resume by helping the brand expand globally and secure a $100 million investment from PSG Equity to enhance its flagship product, PerfectGym Next.<\/p>\n\n\n\n

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Andy Peat<\/h2>\n\n\n\n

ceo, fitness on demand<\/p>\n\n\n\n

Finalist – Tech Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

At the helm of Fitness On Demand, Andy Peat empowers gym owners to activate every screen, enhance member engagement and unlock new revenue streams. With demand for wellness offerings surging over the past year, Peat heard and delivered, developing the brand\u2019s Recovery Station. He also helped secure the largest deal in brand history, currently driving 33% year-over-year growth.<\/p>\n\n\n\n

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Justin Santamaria<\/h2>\n\n\n\n

CO-founder & chief technology officer, future<\/p>\n\n\n\n

Finalist – Tech Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As the co-founder and CTO of AI-powered fitness coaching platform Future, Justin Santamaria facilitates personalized, elite training at scale. He recently led Future to invest further in its product and engineering teams, making it possible for the brand to deploy new AI-driven tools, improve response times and deepen personalization \u2013 harnessing technology to polish human performance.<\/p>\n\n\n\n

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Jeff VanDixhorn<\/h2>\n\n\n\n

ceo, daxko<\/p>\n\n\n\n

Finalist – Tech Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Under Jeff VanDixhorn\u2019s leadership, Daxko supports over 25 million individuals through nonprofits, clubs and studios. Working to deploy faster payments, more flexible memberships, stronger engagement tools and a partner ecosystem that gives organizations optionality, VanDixhorn helps clients future-proof their operations and deepen their impact.<\/p>\n\n\n\n

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Jeff Yasuda<\/h2>\n\n\n\n

ceo, feed.fm<\/p>\n\n\n\n

Finalist – Tech Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

At the helm of Feed.fm, which allows businesses to legally integrate music into their digital products, Jeff Yasuda is the fitness industry\u2019s DJ. This year, he spearheaded the creation of Feed Originals, the brand’s science-backed music label, working with scientists and legendary musicians alike to spur additional engagement and retention.<\/p>\n\n\n\n

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wellness & recovery executive of the Year:<\/h2>\n<\/div>\n\n\n\n
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Eric Litman<\/h2>\n\n\n\n

founder & ceo, Aescape<\/p>\n\n\n\n

Winner – Wellness & Recovery Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Having established the world\u2019s first fully automated, AI-powered massage platform, Eric Litman and Aescape continue to push the boundaries of an already expanding wellness sector. He brought the massage innovation to select Equinox locations last year, since expanding to more clubs. Litman and Aescape continue to redefine how recovery is delivered in fitness, hospitality and beyond.<\/p>\n\n\n\n

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Robbie Bent<\/h2>\n\n\n\n

co-founder & ceo, othership<\/p>\n\n\n\n

Finalist – Wellness & Recovery Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Robbie Bent continues to grow Othership, the first immersive sauna and ice bath space in North America focused on emotional wellness and healthy social experiences. The brand also launched the highest-rated breathwork app in the world, establishing itself and Bent as a major wellness innovator.<\/p>\n\n\n\n

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Bill Bourque<\/h2>\n\n\n\n

Chief Operations officer, exos<\/p>\n\n\n\n

Finalist – Wellness & Recovery Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Bill Bourque has his hands on several booming sectors of the fitness industry as the lead man for Exos, the human performance brand that combines fitness, nutrition, recovery and mindset coaching. This past year, he\u2019s made the latter a priority within his own organization, implementing a new code of conduct to combat burnout. It\u2019s already led to a 211% year-over-year increase in the sales pipeline from July to December.<\/p>\n\n\n\n

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Ryan Chen<\/h2>\n\n\n\n

Co-founder & chief financial officer, neuro gum<\/p>\n\n\n\n

Finalist – Wellness & Recovery Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Ryan Chen helps countless individuals chow down on wellness with his gum designed to enhance cognitive performance through a blend of nootropic ingredients. Working with creators, musicians and athletes, Chen and Neuro Gum continue to reimagine energy and focus products through accessible, science-driven innovation.<\/p>\n\n\n\n

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paul lunter<\/h2>\n\n\n\n

founder & ceo, Wellnessspace Brands<\/p>\n\n\n\n

Finalist – Wellness & Recovery Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

As wellness has gone from an add-on to a true focal point in the fitness sector, Paul Lunter has grown WellnessSpace Brands into an industry pillar. Behind Lunter\u2019s support, the brand evolved from a single-product solution into a global manufacturer offering an entire suite of wellness products, including two new groundbreaking ones \u2013 a dry cold plunge machine and a red light-equipped infrared sauna.<\/p>\n\n\n\n

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longevity & functional health Innovator of the Year:<\/h2>\n<\/div>\n\n\n\n
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Jonathan Swerdlin<\/h2>\n\n\n\n

co-founder & ceo, Function Health<\/p>\n\n\n\n

Winner – Longevity & Functional Health Executive of the Year – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Jonathan Swerdlin leads the charge for Function Health, a platform offering access to over 160 advanced lab tests that analyze heart health, hormones, toxins, autoimmunity, nutrients and more while also facilitating full-body scans. Under Swerdlin\u2019s leadership, Function Health recently acquired Ezra, a body-scanning tech brand, and secured a $53 million Series A funding round.<\/p>\n\n\n\n

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Robert Fried<\/h2>\n\n\n\n

ceo, Niagen Bioscience<\/p>\n\n\n\n

Finalist – Longevity & Functional Health Executive of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Robert Fried has solidified Niagen Bioscience’s position as a pioneer in healthy aging and NAD+ science. The brand recently introduced Niagen Plus, making advanced NAD+ boosting treatments available in nearly 600 clinics across the United States. <\/p>\n\n\n\n

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Andrea Nakayama<\/h2>\n\n\n\n

Founder & general manager, Functional Nutrition Alliance (FxNA)<\/p>\n\n\n\n

Finalist – Longevity & Functional Health Executive of the Year – Power Players 2025<\/strong><\/em><\/em><\/em><\/p>\n\n\n\n

The founder of Functional Nutrition Alliance and creator of the “Full Body Systems” training program, Andrea Nakayama helped set the educational foundation for modern nutrition. This past year, she led an overhaul of the Full Body Systems’ curriculum to better reflect the latest nutrition science, promote cultural competency and make intel more accessible. <\/p>\n\n\n\n

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Dr. Darshan Shah<\/h2>\n\n\n\n

founder & ceo, Next Health<\/p>\n\n\n\n

Finalist – Longevity & Functional Health Executive of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Dr. Darshan Shah is a health and wellness specialist, board-certified surgeon, published author and the founder of Next Health, the world’s largest health optimization and longevity clinic. Advising thousands of patients on how to optimize their well-being and extend their lifespan, Dr. Shah is a top educator, influencer and entrepreneur within the industry.  <\/p>\n\n\n\n

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marketer of the Year:<\/h2>\n<\/div>\n\n\n\n
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Carolina Moraes<\/h2>\n\n\n\n

Chief marketing officer, zumba<\/p>\n\n\n\n

Winner – Marketer of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Under the guidance of CMO Carolina Moraes, Zumba achieved something most fitness brands can only dream of: a truly viral ad campaign. Moraes led Zumba\u2019s popular \u201cSay It. Believe It.\u201d New Year\u2019s campaign, which was headlined by LMFAO frontman Redfoo and featured the group\u2019s hit song, \u201cSexy and I Know It.\u201d The lighthearted, uplifting campaign has garnered over 20 million views and counting, 400 million+ media impressions and led to a 400% increase in searches for live Zumba classes, an impressive return on investment, especially considering Zumba didn’t spend a single dollar on advertising. <\/p>\n\n\n\n

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Brian Killingsworth<\/h2>\n\n\n\n

chief marketing officer, Functional Inspired Training (FIT)<\/p>\n\n\n\n

Finalist – Marketer of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

One of the hardest working execs in fitness, Brian Killingsworth leads global marketing, content, partnerships, digital, social, PR and communications for all three brands under the FIT portfolio \u2013 F45 Training, FS8 and Vaura Pilates. All three brands experienced record performance in 2024 thanks in large part to Killingsworth, who helped secure F45\u2019s naming-rights deal with HYROX, among other big-time partnerships. <\/p>\n\n\n\n

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Rose Minar<\/h2>\n\n\n\n

Chief marketing & Experience officer, snap fitness\/Lift Brands<\/p>\n\n\n\n

Finalist – Marketer of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

As the Chief Marketing and Experience Officer for Snap Fitness, Rose Minar is a driving force behind the brand\u2019s evolution as a major player in the global fitness franchising market. With a background in hospitality, Minar has revolutionized Snap\u2019s approach, including spearheading a bold brand transformation, integrating AI-driven technology and leading partnerships with world-class brands. <\/p>\n\n\n\n

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Shilpi Sullivan<\/h2>\n\n\n\n

Chief marketing officer, eos Fitness<\/p>\n\n\n\n

Finalist – Marketer of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

In just the past 12 months, Shilipi Sullivan has transformed E\u014dS Fitness into a storytelling powerhouse. The architect behind E\u014dS\u2019 \u201cWill Power\u201d mascot campaign, Sullivan brought humor, humanity and excitement to an industry that often plays it safe. In the process, she\u2019s helped unify more than 115 E\u014dS gyms under a single rallying cry, resulting in multiple marketing awards, a 70% increase in branded content views and social media interactions, and over 1.2 billion media impressions.<\/p>\n\n\n\n

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Chad Waetzig<\/h2>\n\n\n\n

Chief marketing officer, crunch fitness<\/p>\n\n\n\n

Finalist – Marketer of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Under Chad Waetzig, Crunch Fitness has earned a reputation for using offbeat, wacky humor in its ad campings \u2013 to great effect. The fast-growing HVLP gym brand recently opened its 500th gym and topped three million members. In 2025, Waetzig continued that tradition with a cinematic ad campaign, \u201cFeel Good Here,\u201d a clown-filled spot that built off the success of Crunch\u2019s original \u201cFeel Good, Not Bad\u201d campaign that launched in late 2023. <\/p>\n\n\n\n

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fitness professional of the Year:<\/h2>\n<\/div>\n\n\n\n
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Joy Prouty<\/h2>\n\n\n\n

director of education, zumba<\/p>\n\n\n\n

Winner – Fitness Professional of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

An internationally renowned fitness instructor, trainer and educator, Joy Prouty has been in the fitness industry for an incredible 60 years. Two decades ago, Prouty created Zumba Gold, and she\u2019s been with the iconic dance-fitness brand ever since, recently spearheading content for the new Zumba consumer app, the Zumba + Lift class, CIRCL Mobility (a yoga-inspired program), Zumba House Music training and more. <\/p>\n\n\n\n

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Kevin Custer<\/h2>\n\n\n\n

Chief content officer, echelon<\/p>\n\n\n\n

Finalist – Fitness Professional of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

As Chief Content Officer, Kevin Custer oversees global content production at Echelon, making him the man behind a process that delivers over 300 live classes to fitness consumers weekly. His leadership has been instrumental in upgrading Echelon’s content ecosystem and operational efficiency.<\/p>\n\n\n\n

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David Magida<\/h2>\n\n\n\n

Global head of training, hyrox<\/p>\n\n\n\n

Finalist – Fitness Professional of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Creating and distributing fitness programming for HYROX, David Magida is at the core of one of the industry\u2019s hottest brands. Since stepping into his Head of Training role just over a year ago, he\u2019s helped the brand grow its HYROX 365 gym affiliate program from 1,800 gyms to over 8,000.<\/p>\n\n\n\n

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Jake McLendon<\/h2>\n\n\n\n

vp\/Group fitness, crunch fitness<\/p>\n\n\n\n

Finalist – Fitness Professional of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

Jake McLendon is a key contributor to one of the industry\u2019s most popular HVLP gym brands with over 500 locations. McLendon plays a pivotal role in shaping Crunch Fitness’ industry-leading group exercise offerings, ensuring they align with the brand’s commitment to fun, inclusive and effective exercise. <\/p>\n\n\n\n

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Diana Archer Mills<\/h2>\n\n\n\n

head of creative, les mills<\/p>\n\n\n\n

Finalist – Fitness Professional of the Year – Power Players 2025<\/strong><\/em><\/em><\/p>\n\n\n\n

As Les Mills\u2019 Head of Creative, Diana Archer Mills works with fitness professionals, exercise scientists and a global network of instructors to shape the music and moves featured in some of the world\u2019s most popular workouts. She and her team delivered 364 million workouts this past year alone and pulled in participants from 100+ countries.<\/p>\n\n\n\n

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executive to watch:<\/h2>\n<\/div>\n\n\n\n
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Rachel Lea Fishman<\/h2>\n\n\n\n

co-founder & ceo, arketa<\/p>\n\n\n\n

Winner – Executive To Watch – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Rachel Lea Fishman has transformed how modern fitness businesses run by co-founding Arketa, an all-in-one platform that simplifies operations with scheduling, payment and marketing solutions. This year, Arketa raised $16 million in a Series A funding round, validating the platform’s ability to ease rather than complicate a fitness entrepreneur’s journey. Under Fishman’s watch, Arketa now serves thousands of businesses, from individual instructors to 10+ location studios.<\/p>\n\n\n\n

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Molly Crimmins<\/h2>\n\n\n\n

VP\/Partnerships & Communications, Sequel Brands<\/p>\n\n\n\n

Finalist – Executive To Watch – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Experienced in leading brand partnership strategy, media relations, and franchise growth for Orangetheory Fitness and Xponential Fitness, Molly Crimmins is now the VP\/Partnerships & Communications at one of the industry\u2019s most exciting new companies \u2014 Sequel Brands. At Sequel, Crimmins holds a dual role overseeing strategic partnerships and communications across a portfolio of high-growth fitness and wellness concepts poised to shape the future of the industry.<\/p>\n\n\n\n

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Danny Dulkin<\/h2>\n\n\n\n

vp\/development, arch amenities group<\/p>\n\n\n\n

Finalist – Executive To Watch – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Having executed more than 50 new development deals in the first half of 2025 and 80 going back the last 12 months, Danny Dulkin is one of the lead architects of the modern fitness and wellness industry. He just led Arch Amenities Group to triple-digit growth, with procurement volumes projecting over $20 million in 2025.<\/p>\n\n\n\n

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Ashley Marand Iwanicki<\/h2>\n\n\n\n

founder & ceo, the Collective studios<\/p>\n\n\n\n

Finalist – Executive To Watch – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

In just over three years, Ashley Marand Iwanicki grew The Collective Studios from a self-funded startup into a seven-figure, award-winning business with multiple locations. By establishing a welcoming culture and launching educational initiatives, The Collective Studios experienced a 90% increase in new clients year-over-year, drew a 150% boost in retention and forged a growing reputation as a brand that delivers elite training.<\/p>\n\n\n\n

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Samantha Lane<\/h2>\n\n\n\n

regional director, east coast, club sports group<\/p>\n\n\n\n

Finalist – Executive To Watch – Power Players 2025<\/strong><\/em><\/p>\n\n\n\n

Samantha Lane has her finger on the pulse of the business of fitness franchising. At Club Sports Group, she currently oversees 30 studios between F45 Training, FS8 and Vaura Pilates, with an additional six set to open by the end of this year. Those locations include FS8’s top-performing site globally, located in Fairfield, Connecticut.<\/p>\n\n\n\n

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