{"id":126786,"date":"2025-05-02T10:40:32","date_gmt":"2025-05-02T15:40:32","guid":{"rendered":"https:\/\/athletechnews.com\/?p=126786"},"modified":"2025-05-02T10:40:43","modified_gmt":"2025-05-02T15:40:43","slug":"reforming-pilates-brings-its-sold-out-florida-sessions-to-nyc","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/reforming-pilates-brings-its-sold-out-florida-sessions-to-nyc\/","title":{"rendered":"Reforming Pilates Brings Its Sold-Out Florida Sessions to NYC"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-with-up-to-12-daily-classes-coat-check-and-dedicated-front-desk-staff-to-call-uber-reforming-pilates-is-gearing-up-to-a-high-touch-fitness-experience-to-the-upper-east-side\"><strong>With up to 12 daily classes, coat check and dedicated front desk staff to call Uber, Reforming Pilates is gearing up to a high-touch fitness experience to the Upper East Side<\/strong><\/h5>\n\n\n\n<p>Reforming Pilates, a boutique fitness brand known for its consistently waitlisted classes in South Florida, is making its New York City debut later this month with a new flagship studio opening May 25 at 1305 2nd Avenue on the Upper East Side.<\/p>\n\n\n\n<p>Founded in July 2022, the <a href=\"https:\/\/athletechnews.com\/new-york-ranks-no-1-for-pilates-interest-new-data-shows\/\">New York City location<\/a> follows Reforming Pilates&#8217; locations in Florida&#8217;s Bay Harbor Islands, Fort Lauderdale, Miami Beach, Boca Raton and West Palm Beach. The boutique Pilates brand confirms that plans are already underway to expand heavily on the East Coast and in the Northeast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/IMG_4602-1024x683.webp\" alt=\"A class at Reforming Pilates\" class=\"wp-image-126806\" style=\"width:545px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Reforming Pilates<\/figcaption><\/figure>\n\n\n\n<p>At 2,000 square feet, the new two-story location is Reforming Pilates\u2019 largest to date. Designed with the brand\u2019s signature clean aesthetic with light tones and open space, the studio features two levels of Pilates reformers, with 10 machines per floor. A separate private studio with its own entrance will cater to one-on-one sessions.<\/p>\n\n\n\n<p>Group classes run every hour on the hour\u2014up to 12 one-hour sessions daily\u2014ranging from beginner to advanced, and feature <a href=\"https:\/\/athletechnews.com\/balanced-body-debuts-business-of-pilates-playbook-for-fitness-operators\/\">Balanced Body reformer machines<\/a> along with Bala props. Its unique experience also includes 24\/7 on-site security, coat check and front desk support for calling ride shares\u2014part of the brand\u2019s commitment to making every client feel like a VIP and <a href=\"https:\/\/athletechnews.com\/nyc-boutique-fitness-studios-report-fit-guide\/\">touches that could certainly impress The Fit Guide<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/ec25f987-6205-4c67-8ec5-5384343d25e9.webp\" alt=\"rendering of the new NYC Reforming Pilates\" class=\"wp-image-126787\" style=\"width:577px;height:auto\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/ec25f987-6205-4c67-8ec5-5384343d25e9.webp 960w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/ec25f987-6205-4c67-8ec5-5384343d25e9-788x443.webp 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/ec25f987-6205-4c67-8ec5-5384343d25e9-428x241.webp 428w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">credit: Reforming Pilates<\/figcaption><\/figure>\n\n\n\n<p>&#8220;We are so excited to return to our roots and give New York City something it&#8217;s been missing! I lived in the Upper East Side \u2013 right down the street from the location \u2013 for a portion of my life, so it feels like a full circle moment to be opening a studio here,&#8221; <a href=\"https:\/\/reformingpilates.com\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Reforming Pilates<\/a> owner and co-founder Genevieve Ross said. &#8220;Our studio will bring New Yorkers a unique and boutique experience with hands-on adjustments from our expert instructors, plenty of space to move your body throughout the class and of course, an intense workout that will have you shaking \u2013 in the best way possible.&#8221;<\/p>\n\n\n\n<p>Drop-in classes begin at $50 for a 60-minute session, with class packages also available.<\/p>","protected":false},"excerpt":{"rendered":"Reforming Pilates, hailing from South Florida, is opening its largest location yet in NYC\u2019s Upper East Side.","protected":false},"author":43,"featured_media":126807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5244],"tags":[82,5795,1645],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-126786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"category-industry-news","9":"tag-boutique-fitness","10":"tag-nyc","11":"tag-pilates","12":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/05\/IMG_9898-1180x885.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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