{"id":123304,"date":"2025-03-07T10:18:30","date_gmt":"2025-03-07T15:18:30","guid":{"rendered":"https:\/\/athletechnews.com\/?p=123304"},"modified":"2025-03-07T10:18:42","modified_gmt":"2025-03-07T15:18:42","slug":"interactive-strength-targets-mystery-connected-fitness-equipment-company-for-acquisition","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/interactive-strength-targets-mystery-connected-fitness-equipment-company-for-acquisition\/","title":{"rendered":"Interactive Strength Targets Mystery Connected Fitness Equipment Company for Acquisition"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-interactive-strength-has-revealed-several-clues-about-the-acquisition-target-with-the-deal-expected-to-close-by-the-end-of-the-month\"><strong>Interactive Strength has revealed several clues about the acquisition target, with the deal expected to close by the end of the month<\/strong><\/h5>\n\n\n\n<p>Interactive Strength, which owns <a href=\"https:\/\/athletechnews.com\/clmbr-secures-multi-year-500k-deal-in-france\/\">Clmbr<\/a>, Forme and Forme Golf, has made a play to acquire a connected fitness and equipment company that generated over $15 million in revenue in 2024.<\/p>\n\n\n\n<p>The company&#8217;s name has not been disclosed, but Interactive Strength confirms it first started speaking with the CEO of the acquisition target at last year&#8217;s HFA Show (then IHRSA).&nbsp;<\/p>\n\n\n\n<p>The news of the potential transaction comes on the heels of Interactive Strength&#8217;s recent announcement that it is <a href=\"https:\/\/athletechnews.com\/clmbr-forme-maker-acquires-sportstech\/\">acquiring the German-connected fitness and equipment company Sportstech<\/a>, known for products like the sBike Lite, sWalk Treadmill and sTread Fold. The deal is expected to close in early April.<\/p>\n\n\n\n<p>Interactive Strength says it has signed a non-binding letter of intent and exclusivity agreement with the target, with the deal expected to close as soon as the end of this month. In a <a href=\"https:\/\/interactivestrength.com\/march-2025-loi\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">note<\/a> to shareholders, Interactive Strength confirmed the transaction would be an all-stock deal with a long-term lock-up.<\/p>\n\n\n\n<p>It also provided some clues about the company it aims to acquire, noting that it has built a scaled business, is a leader in its field, has a proven operating record of more than ten years, has achieved profitability and offers &#8220;absolutely terrific products&#8221; that complement its existing brands.<\/p>\n\n\n\n<p>&#8220;We expect&nbsp;this effort&nbsp;will add more than $15M+ to TRNR\u2019s pro forma top line,&nbsp;over and&nbsp;above the $50M+ in pro forma revenue we expect for 2025 once Sportstech is included&nbsp;into our financials,&#8221; Interactive Strength shared in its note. &#8220;This is terrific validation for our strategy as well as our execution.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"Interactive Strength is targeting an unnamed connected fitness and equipment company that generated $15 million plus in revenue in 2024.","protected":false},"author":43,"featured_media":123305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5275,4,5244],"tags":[6097,5976,5895,6417],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-123304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipment","8":"category-fitness","9":"category-industry-news","10":"tag-acqusition","11":"tag-interactive-strength","12":"tag-ma","13":"tag-trnr","14":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/03\/towfiqu-barbhuiya-oZuBNC-6E2s-unsplash-1180x787.webp","author_name":"courtney-rehfeldt","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-DSC_7858-scaled-1-96x96.jpg","primary_category":{"term_id":5275,"name":"Equipment","slug":"equipment","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/equipment\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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