{"id":119085,"date":"2025-01-09T16:32:25","date_gmt":"2025-01-09T21:32:25","guid":{"rendered":"https:\/\/athletechnews.com\/?p=119085"},"modified":"2025-01-13T18:15:23","modified_gmt":"2025-01-13T23:15:23","slug":"oura-ceo-blueprint-success-wearables-goal-healthcare-shake-up","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/oura-ceo-blueprint-success-wearables-goal-healthcare-shake-up\/","title":{"rendered":"Oura\u2019s $5.2 Billion Vision: CEO Tom Hale on Disrupting Healthcare"},"content":{"rendered":"<h5 class=\"wp-block-heading\"><strong>The Oura ring is well known, but the ambition and best practices of the company behind it were recently revealed at ATN&#8217;s CEO Summit <\/strong><\/h5>\n\n\n\n<p>Gathering insights regarding your metabolic or mental health once took hours and sometimes days of scheduling, testing and processing. Today, it\u2019s as easy as looking at your wrist \u2014 literally. Nearly half of U.S. households <a href=\"https:\/\/athletechnews.com\/u-s-households-wearable-devices\/\">own and use wearable<\/a> fitness devices and there\u2019s been no shortage of wearable brands <a href=\"https:\/\/www.garmin.com\/en-US\/?cjdata=MXxOfDB8WXww&amp;zebratwo=CJ&amp;cjevent=2d3a6a40cebe11ef81c900c70a82b836&amp;utm_source=CJ&amp;utm_medium=Text\">receiving investments<\/a> as well.&nbsp;<\/p>\n\n\n\n<p>Tom Hale, the CEO of Oura, argues they\u2019re just scratching the surface, however. At the 2025 ATN CEO Summit he joined Athletech News Found and CEO Edward Hertzman on stage to discuss wearables, how they\u2019re disrupting health care for the better and how he\u2019s positioned his brand for future success.&nbsp;<\/p>\n\n\n\n<p>Oura recently raised over $200 million in series D, bringing its valuation to $5.2 billion. The brand also did $500 million in revenue this past year. Hale revealed that a large percentage of Oura\u2019s total addressable market includes individuals who are not physically active and simply intend to age gracefully. That wider net compared to those of other fitness businesses has been vital to Oura\u2019s growth, according to Hale.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s actually to keep them from not stretching themselves too far,\u201d he said. \u201cSo I think of our total addressable market, it\u2019s fitness plus sleep, plus women&#8217;s health, plus heart health, plus longevity. It&#8217;s a much, much larger number. I think it&#8217;s been fundamental to our growth.\u201d<\/p>\n\n\n\n<p>\u201cThe most important thing you can have is a big total addressable market,\u201d he added. \u201cSo think about it. Don\u2019t limit yourself.\u201d<\/p>\n\n\n\n<p>Hale went on to explain Oura\u2019s mission to transform healthcare, citing that new capital as necessary fuel for the research and development needed to accomplish that goal. Oura believes it\u2019ll all be worth it, citing their ability to help individuals dodge at least a large portion of the healthcare system and its snares with its focus on preventative care.&nbsp;<\/p>\n\n\n\n<p>\u201cWe think of ourselves as arming the rebels,\u201d said Hale. \u201cWe&#8217;re delivering the value to the end user, to the consumer. What healthcare is oriented around is sick care. We know that the pharmaceutical industry has an incentive to get you sick. Why? Because they want you to buy their medicines. That&#8217;s the incentive of the industry, and I think we all in this room are focused on what is effectively some kind of preventative care, whether it&#8217;s for longevity, for health or for well being. So our view is that we can drive preventative care, and we can do that through a device.\u201d<\/p>\n\n\n\n<p>Hale added that 11% of Oura users are physicians, illustrating an understanding from those working in unison with healthcare of its benefits. He also reported that those aged 18-24 years old are the brand\u2019s fastest growing demographic.&nbsp;<\/p>\n\n\n\n<p>These continued efforts hinge on Oura\u2019s usage of artificial intelligence (AI). While AI has been at the top of everyone\u2019s mind for a handful of years now, Oura began using machine learning roughly a decade ago. What\u2019s new, however, is how Oura is using the tech generative capabilities, specifically the large language models, to help users live better.&nbsp;<\/p>\n\n\n\n<p>Oura believes this new level of machine learning needs to know its end user intimately, have a point of view or perspective and eventually provide advice.&nbsp;<\/p>\n\n\n\n<p>\u201cIt remembers things about you,\u201d Hale said. \u201cUsers are allowed to select where they want to be, if they want an aggressive coach who&#8217;s going to push them or they want someone who&#8217;s going to provide them lots of support. What it really does is it&#8217;s trying to build a pathway for you to change behavior.\u201d<\/p>\n\n\n\n<p>Data has already proved these efforts effective, as Hale went on to report that 90% of Oura users in a survey said they\u2019ve changed their health after six months of usage.&nbsp;<\/p>\n\n\n\n<p><em>Be on the lookout for more information on the ATN Innovation Summit, a can\u2019t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands and ideas across fitness, health and wellness.<\/em><\/p>","protected":false},"excerpt":{"rendered":"The Oura ring is well known, but the ambition and best practices of the company behind it were recently revealed at ATN&#8217;s CEO Summit","protected":false},"author":83,"featured_media":119089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[6062,5321,1674,947],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-119085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"category-tech","9":"tag-atn-ceo-summit","10":"tag-in-person-events","11":"tag-oura","12":"tag-wearables","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2025\/01\/ATN-CEO-Summit-Flickman-Media-199-1180x787.webp","author_name":"collin-helwig","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/Headshot-96x96.png","primary_category":{"term_id":4,"name":"Fitness","slug":"fitness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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