{"id":116049,"date":"2024-11-22T15:19:07","date_gmt":"2024-11-22T20:19:07","guid":{"rendered":"https:\/\/athletechnews.com\/?p=116049"},"modified":"2024-11-26T10:29:27","modified_gmt":"2024-11-26T15:29:27","slug":"reform-rx-connected-pilates-revolution","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/reform-rx-connected-pilates-revolution\/","title":{"rendered":"Can Reform RX Create a Connected Pilates Revolution?"},"content":{"rendered":"<h5 class=\"wp-block-heading\"><strong>Makers of a Pilates reformer that comes with a touch screen and tracks metrics including heart rate, Reform RX has struck partnerships with luxury hotel chains including Mandarin Oriental and The Savoy<\/strong><\/h5>\n\n\n\n<p>Pilates is booming, with class attendance numbers reaching record highs and equipment sales projected to surge over the rest of the decade.&nbsp;<\/p>\n\n\n\n<p>But the modality might be missing something. Despite a rise in popularity in recent years (ClassPass bookings were <a href=\"https:\/\/athletechnews.com\/pilates-equipment-poised-to-become-next-home-gym-addition\/\">up 92% in 2023<\/a>), Pilates has been mostly left out of the connected fitness conversation. While brands like Peloton, Hydrow and Tonal have raced to innovate in cycling, rowing and strength training, respectively, Pilates equipment is still decidedly low-tech.&nbsp;<\/p>\n\n\n\n<p>Reform RX is out to change that.&nbsp;<\/p>\n\n\n\n<p>Founded by former professional dancer turned Pilates studio owner Yvette McGaffin and her husband, Neal McGaffin, <a href=\"https:\/\/www.reformrx.com\/\">Reform RX<\/a> makes digitally connected Pilates reformers that feature large touch-screens, on-demand classes, and the ability to track workout metrics such as calories burned and heart rate.&nbsp;<\/p>\n\n\n\n<p>\u201cThere&#8217;s been no innovation in the industry for 50 years now, nothing in the tech space at all for reformer Pilates,\u201d McGaffin tells Athletech News, noting that while Pilates has become highly popular, it\u2019s still intimidating to some newcomers. \u201cWe thought, \u2018How is this modality going to reach more people? That, in essence, was our vision in starting Reform RX.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/11\/EHP_20240802_01749-855x1024.webp\" alt=\"Reform RX CEO Yvette McGaffin\" class=\"wp-image-116066\" style=\"width:341px;height:auto\"\/><figcaption class=\"wp-element-caption\">Reform RX CEO Yvette McGaffin (credit: Reform RX)<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>McGaffin believes Reform RX can bring Pilates into the digital age in the same way brands like Peloton have modernized cycling.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pilates may be an especially good candidate for connected fitness tools like virtual coaching. While popular, the modality is far from intuitive \u2013 many people simply don\u2019t know what to do when they get on a reformer for the first time.&nbsp;<\/p>\n\n\n\n<p>&#8220;It&#8217;s one of the true areas where you do need to have a virtual experience because you don&#8217;t really know what to do by yourself,\u201d McGaffin says of Pilates.<\/p>\n\n\n\n<p><strong>Anatomy of a Connected Reformer<\/strong><\/p>\n\n\n\n<p>Modeled after a Formula 1 race car, Reform RX\u2019s flagship connected reformer machine features a 21.5\u201d HD touchscreen that comes loaded with over 150 on-demand workouts, but its intelligent features go beyond that.&nbsp;<\/p>\n\n\n\n<p>The reformer features a smart spine that uses lasers to track movement down to the thousandth of a second, giving users real-time data on their power output, calories burned and heart rate while working out. Reform RX also ditches the springs found on traditional reformer machines in favor of a push-button system. Additionally, a Pilates chair is built into the design and can be pulled out for additional exercises.&nbsp;<\/p>\n\n\n\n<p>On top of all that, the Reform RX is quieter, more comfortable and more visually appealing than traditional reformers, McGaffin believes.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s like a Porsche as opposed to a Peugeot,\u201d she says. \u201cIt sounds cooler, it looks cooler and it gives so much feedback.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/11\/EHP_20240827_09045-1024x639.webp\" alt=\"wide shot of an Reform RX Pilates reformer\" class=\"wp-image-116064\" style=\"width:752px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Reform RX<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Bringing Pilates into Hotels, Gyms &amp; More<\/strong><\/p>\n\n\n\n<p>It\u2019s early days for Reform RX, which didn\u2019t start pre-orders on its connected reformer until 2022, eventually selling out its first batch in the first quarter of 2023. But the early returns are promising. In September, the company <a href=\"https:\/\/athletechnews.com\/reform-rx-lands-dollar51m-investment\/\">landed $5.1 million in funding<\/a> to drive global expansion and enhance the user experience. Earlier this month, the brand released the <a href=\"https:\/\/www.reformrx.com\/collections\/all\/products\/reform-rx%C2%AE-s-pilates-reformer\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Model S<\/a>, a smaller version of its signature reformer that features all the same functionality, minus the chair attachment.&nbsp;<\/p>\n\n\n\n<p>In the spirit of democratizing access to Pilates, McGaffin says Reform RX is looking to get its reformers into spaces that traditionally haven\u2019t featured Pilates. That includes gyms, hospitality, multi-unit housing complexes and people\u2019s homes.&nbsp;<\/p>\n\n\n\n<p>On the hospitality front, the brand already has partnerships with Mandarin Oriental, The Savoy and One Crown Place, along with The Ned, Casa Cipriani and other luxury hotel chains. <\/p>\n\n\n\n<p>McGaffin says luxury hotels have been highly receptive to the idea of placing connected Pilates reformers inside of their fitness centers, especially as the <a href=\"https:\/\/athletechnews.com\/peloton-hilton-partnership\/\">wellness tourism sector booms<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cThe list is growing rapidly. &#8230; These amazing brands want to offer a premium Pilates experience that matches, or if not goes beyond, the studio experience because it&#8217;s so immersive,&#8221; she adds. <\/p>\n\n\n\n<p><strong>The Case for Connected Pilates Studios<\/strong><\/p>\n\n\n\n<p>McGaffin also believes traditional Pilates studios can benefit from connected reformers. Studio owners can leverage Reform RX\u2019s advanced metrics to create more personalized and immersive experiences for their members. The brand just released a new feature, MyScore, which tracks users\u2019 heart rate and incorporates that data into workout routines.&nbsp;<\/p>\n\n\n\n<p>Studios can also supplement in-person instruction with virtual classes that take place on Reform RX machines in case an instructor isn\u2019t available. McGaffin, a former studio owner, believes this is especially helpful as some Pilates brands struggle to hire enough staff to keep up with surging demand.<\/p>\n\n\n\n<p>\u201cWe&#8217;re driving revenue for studio owners and operators for a hybrid model,\u201d she says. \u201cYou can have this very personalized, top-tier, premium virtual offering in time that was dead time; now, that&#8217;s additional revenue.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/11\/EHP_20240813_03605-823x1024.webp\" alt=\"woman does a workout on a Pilates reformer\" class=\"wp-image-116065\" style=\"width:399px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Reform RX<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While there\u2019s still significant work to do to get a critical mass of people comfortable with the idea of a connected reformer experience \u2013 Pilates is a highly traditional fitness modality <a href=\"https:\/\/athletechnews.com\/joan-breibart-pilates-exclusive-interview\/\">steeped in tradition<\/a> \u2013&nbsp; McGaffin and her team believe that, in time, Reform RX will become the standard inside studios, gyms and everywhere else.&nbsp;<\/p>\n\n\n\n<p>\u201cThere&#8217;s a Henry Ford quote, \u2018If I asked people what they wanted, they would have said faster horses,\u2019\u201d she says, paraphrasing the famous businessman. \u201cPeople don&#8217;t know there&#8217;s another way until innovation comes in to disrupt.\u201d&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"Makers of a reformer that comes with a touch screen and tracks metrics like heart rate, Reform RX is looking to transform Pilates equipment.","protected":false},"author":59,"featured_media":116067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5275,4,5150],"tags":[154,1669,278,1645,2898],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-116049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipment","8":"category-fitness","9":"category-fitness-business","10":"tag-connected-fitness","11":"tag-fit-tech","12":"tag-fitness-equipment","13":"tag-pilates","14":"tag-reform-rx","15":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/11\/EHP_20240813_03553-1180x773.webp","author_name":"josh-liberatore","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Josh-Headshot-96x96.png","primary_category":{"term_id":5275,"name":"Equipment","slug":"equipment","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/fitness\/equipment\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can Reform RX Create a Connected Pilates Revolution? 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