{"id":113649,"date":"2024-10-30T04:07:00","date_gmt":"2024-10-30T09:07:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=113649"},"modified":"2024-10-30T16:33:06","modified_gmt":"2024-10-30T21:33:06","slug":"wellness-jk-recovery-new-retention-athletech-news","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/wellness-jk-recovery-new-retention-athletech-news\/","title":{"rendered":"For Wellness JK, Recovery Is the New Retention"},"content":{"rendered":"<h5 class=\"wp-block-heading\"><strong>Wellness JK knows recovery and holistic health are the keys to growing the fitness community and its client base <\/strong><\/h5>\n\n\n\n<p>Products, modalities, franchises and programming that facilitate longevity and recovery are exploding in prevalence and popularity, infiltrating the fitness industry at a robust pace.<\/p>\n\n\n\n<p>Gyms and studios that don\u2019t offer wellness options will be overlooked. It\u2019s become a non-negotiable with members and consumers as a whole.<\/p>\n\n\n\n<p>For a gym that\u2019s looking to build out its wellness space, several considerations must be taken into account. What will be the best fit for your members and best address lifespan, healthspan, recovery, and all the things that consumers are demanding? What equipment can be turned over fast and give you the best return? What can you offer that\u2019s \u2018sticky\u2019 enough to keep people coming back \u2013 even when they don\u2019t want to work out? How will you handle any operational complexities that come with running a wellness space?<\/p>\n\n\n\n<p>With all of the new brands and products flooding the market in this space, it can help to choose a company that has some longevity of its own. Founded in 1927, JK Products &amp; Services has steadily expanded its influence, emerging as a national and global market leader in lifestyle, wellness and tanning.<\/p>\n\n\n\n<p>\u201cOur years of experience and evolution have landed us in the forefront of light spectrum technology,\u201d said Brynn Scarborough, the company\u2019s President &amp; Chief Executive Officer. \u201cWe have learned over time how to offer our partners solutions that require minimal operational resources and run at a high level of profitability. We also know how to create customer loyalty, and we lean into these benchmarks as we lead the way in the wellness space with our Wellness JK brand.\u201d<\/p>\n\n\n\n<p>Wellness JK offers smart and innovative solutions in the way of red light and near-infrared products, infrared sauna and automated massage.<\/p>\n\n\n\n<p><strong>Recovery Is the New Retention<\/strong><\/p>\n\n\n\n<p>\u201cFor years in the fitness space, the mentality has been no pain, no gain and go hard or go home,\u201d Scarborough says. \u201cNow consumers are looking to the industry to offer the juxtaposition to that &#8211; exertion followed by recovery that\u2019s efficient and repeatable.\u201d<\/p>\n\n\n\n<p>This, according to&nbsp;Scarborough, is why <a href=\"https:\/\/wellnessjk.com\/\">Wellness JK<\/a> sees and treats recovery like the new retention.<\/p>\n\n\n\n<p>\u201cIf your space offers equipment that makes people feel rejuvenated, relaxed, less sore, and also offers anti-aging effects, this becomes the thing that gets people through the door on days they would not show up,\u201d she says. \u201cIt is the thing causing people to hold onto their membership if they are dabbling in other facilities, and it is the thing that is helping gyms steal wallet share.\u201d<\/p>\n\n\n\n<p>How do Wellness JK products achieve this?<\/p>\n\n\n\n<p>\u201cWe take great experiences and heighten them,\u201d\u2019 says Scarborough. \u201cIf you think about a standard automated massage and then heighten it to a full sensory immersion with aromatherapy, sound, and the benefits of water, it becomes something members crave. It\u2019s also something consumers can\u2019t purchase online or replicate at home.\u201d<\/p>\n\n\n\n<p>\u201cFor years in the fitness space, the mentality has been no pain, no gain and go hard or go home,&#8221; she added. &#8220;Now consumers are looking to the industry to offer the juxtaposition to that &#8211; exertion followed by recovery that\u2019s efficient and repeatable.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/10\/Brynn_Scarborough-6-Edit-1-1024x683.webp\" alt=\"Brynn Scarborough of Wellness JK\" class=\"wp-image-113653\"\/><figcaption class=\"wp-element-caption\">Brynn Scarborough | credit: Wellness JK<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Creating &#8216;Stickiness&#8217;<\/strong><\/p>\n\n\n\n<p>Scarborough explains that Wellness JK has a long history of providing quality equipment that stands the test of time and also encourages repeat use, which she says comes from the company\u2019s background in UV tanning.<\/p>\n\n\n\n<p>\u201cWe\u2019ve been able to carry many best practices forward to deliver not just recovery products but premium amenities for consumers,\u201d she says. \u201cOur products have that level of stickiness (customer retention and loyalty) that brings people in, keeps them coming back and drives the value of a facility\u2019s existing services up.\u201d<\/p>\n\n\n\n<p>She also points to the company\u2019s history when it comes to red light therapy.<\/p>\n\n\n\n<p>\u201cWellness JK was one of the first companies to come out with full body red light equipment fifteen years ago before the conversation of red light had even started,\u201d she said. \u201cWe\u2019ve been evolving the technology for almost two decades and the new REVIVE PRO IR laydown bed truly optimizes the delivery and efficacy of red light therapy.\u201d<\/p>\n\n\n\n<p><strong>Driving ROI<\/strong><\/p>\n\n\n\n<p>For fitness facilities, a colossal factor in developing a wellness space is determining the resources it will take to run it smoothly.<\/p>\n\n\n\n<p>This, Scarborough says, is where Wellness JK shines.<\/p>\n\n\n\n<p>\u201cOur equipment is designed to give operators the ability to incorporate this amenity and address the massive consumer demand for recovery without adding operational complexity of staff and overhead and maintenance that other services might,\u201d she says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/10\/CQ4A2345-1-683x1024.webp\" alt=\"Wellness JK facilitates recovery\" class=\"wp-image-113652\" style=\"width:269px;height:auto\"\/><figcaption class=\"wp-element-caption\">credit: Wellness JK<\/figcaption><\/figure>\n\n\n\n<p>This focus on ease of operations and quality equipment that\u2019s easy to maintain is what drives ROI.<\/p>\n\n\n\n<p>\u201cThe cost per session is nearly nothing, and it\u2019s a service people are willing to commit to,\u201d she explains. \u201cThey will get in their car and drive to your location to receive this service, and that\u2019s what it takes in this market.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>This article originally ran in the\u00a0<em>The Business of Prevention, Recovery &amp; Longevity Report 2024<\/em>.\u00a0<a href=\"https:\/\/athletechnews.com\/business-of-prevention-recovery-longevity-report-2024\/\">Download the report now\u00a0<\/a>to read more insights into how fitness and wellness brands are making strides in key markets.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"Wellness JK knows recovery and holistic health are the keys to growing the fitness community and its client 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