{"id":108539,"date":"2024-04-10T09:00:00","date_gmt":"2024-04-10T14:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?post_type=report&#038;p=108539"},"modified":"2025-12-09T19:00:32","modified_gmt":"2025-12-10T00:00:32","slug":"state-of-the-industry-2024","status":"publish","type":"report","link":"https:\/\/athletechnews.com\/report\/state-of-the-industry-2024\/","title":{"rendered":"State of the Industry 2024"},"content":{"rendered":"<figure class=\"alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"ATN State of the Industry 2024\" style=\"object-fit:cover;\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024.jpg 1921w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024-788x443.jpg 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024-1180x664.jpg 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024-428x241.jpg 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ATN-State-of-the-Industry-2024-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" id=\"h-about-this-report\">About this report<\/h2>\n\n\n\n<p>For Athletech\u2019s third annual State of Fitness &amp; Wellness Outlook report, we spoke with CEOs, presidents and founders of the biggest brands in fitness and wellness to get their candid takes on where the industry is at in 2024, their views on key trends, and their predictions for the future.<\/p>\n\n\n\n<p>ATN also breaks down the major trends, moves and developments in fitness and wellness over the past 12 months, with an eye toward what each means for the future of our industry. This report additionally features key data on fitness and wellness trends, including member engagement and modality preferences.<\/p>\n\n\n\n<p>The insights gained from the discussions, stats and analyses presented in this report will inform your decision-making for the year ahead and provide valuable long-term perspective on the rapidly evolving state of fitness and wellness.&nbsp;<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-md-font-size\">Thank you to our Sponsors:<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-5 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/augiesquest.org\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"104648\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/AQ-logo.png\" alt=\"\" class=\"wp-image-104648\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/AQ-logo.png 800w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/AQ-logo-428x428.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/AQ-logo-788x788.png 788w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/beaverfitusa.com\/commercial\/\"><img decoding=\"async\" data-id=\"104657\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/BeaverFit-1024x159.png\" alt=\"BeaverFit\" class=\"wp-image-104657\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.clubready.com\/l\/929043\/2024-02-26\/n93g2\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img decoding=\"async\" data-id=\"104650\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/CR_Logo_RedGrey_RGB-1024x174.png\" alt=\"ClubReady\" class=\"wp-image-104650\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ekhosagency.com\/e-books\/how-to-leverage-social-media-e-book\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"166\" data-id=\"104652\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ekhos.png\" alt=\"Ekhos Agency\" class=\"wp-image-104652\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ekhos.png 655w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/ekhos-428x108.png 428w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.feed.fm\/originals-athletech\"><img decoding=\"async\" data-id=\"104653\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/feed-fm-1024x302.png\" alt=\"feed.fm\" class=\"wp-image-104653\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/contact.lesmills.com\/limited-edition\"><img decoding=\"async\" data-id=\"104654\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/LesMills-1024x137.png\" alt=\"LesMills\" class=\"wp-image-104654\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/go.lifefitness.com\/symbio?utm_source=advertorial&amp;utm_medium=referral&amp;utm_campaign=Athletech-March-Ad\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"134\" data-id=\"104655\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/LF_Red_Logo.png\" alt=\"Life Fitness\" class=\"wp-image-104655\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/LF_Red_Logo.png 799w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/LF_Red_Logo-428x72.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/LF_Red_Logo-788x132.png 788w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.nasm.org\/preferred-club-partner?utm_source=partner_athletechnews&amp;utm_medium=referral&amp;utm_campaign=athletechnews&amp;utm_term=sotireport&amp;utm_content=hyperlinkmarch\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"340\" data-id=\"104651\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/NASM.png\" alt=\"NASM\" class=\"wp-image-104651\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/NASM.png 1001w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/NASM-428x145.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/NASM-788x268.png 788w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sweathouz.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"12975\" height=\"5225\" data-id=\"104656\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz.png\" alt=\"Sweathouz\" class=\"wp-image-104656\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz.png 12975w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz-1180x475.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz-788x317.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz-1536x619.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Sweathouz-2048x825.png 2048w\" sizes=\"(max-width: 12975px) 100vw, 12975px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/versaclimber.com\/stackable-base\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img decoding=\"async\" data-id=\"104649\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/VersaClimber-1024x732.png\" alt=\"VersaClimber\" class=\"wp-image-104649\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group alignwide has-border-color has-grey-border-color is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained\" style=\"border-width:1px;margin-top:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Download Athletech\u2019s 2024 State of Fitness &amp; Wellness report to learn:<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li>Predictions from top gym, boutique fitness, tech and wellness CEOs on the macro-level trends impacting fitness and wellness<\/li>\n\n\n\n<li>The key trends shaping the $1.8T wellness market<\/li>\n\n\n\n<li>What\u2019s hot in fitness equipment and tech, including the rise of AI<\/li>\n\n\n\n<li>What the rise of GLP-1 weight-loss drugs could mean for gyms and studios<\/li>\n\n\n\n<li>How connected fitness is evolving in 2024, and what might come next<\/li>\n<\/ul>\n\n\n<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-104658\"><form id=\"wpforms-form-104658\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"104658\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/report\/108539\" data-token=\"2b02edc147afb22619875644607a1f99\" data-token-time=\"1771471000\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-104658-field_1-container\" class=\"wpforms-field wpforms-field-text name-field\" 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Please see our website for a list of sponsors by event, which will be updated regularly.\" required  checked='checked'><label class=\"wpforms-field-label-inline\" for=\"wpforms-104658-field_5_1\">By completing this form and clicking on \"Download Report\", you agree to our Privacy Policy and you agree with your information being shared with all report sponsors and receiving communications from report sponsors. Please see our website for a list of sponsors by event, which will be updated regularly.<\/label><\/li><\/ul><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"104658\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/report\/108539\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/athletechnews.com\/report\/state-of-the-industry-2024\/\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-104658\" class=\"wpforms-submit\" data-alt-text=\"Processing...\" data-submit-text=\"Download Now\" aria-live=\"assertive\" value=\"wpforms-submit\">Download Now<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"About this report For Athletech\u2019s third annual State of Fitness &amp; Wellness Outlook report, we spoke with CEOs, presidents and [&hellip;]","protected":false},"featured_media":104659,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":{"0":"post-108539","1":"report","2":"type-report","3":"status-publish","4":"has-post-thumbnail","6":"pmpro-has-access"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>State of the Industry 2024 - Athletech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athletechnews.com\/report\/state-of-the-industry-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of the Industry 2024\" \/>\n<meta property=\"og:description\" content=\"About this report For Athletech\u2019s third annual State of Fitness &amp; 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