{"id":108537,"date":"2024-05-24T09:00:00","date_gmt":"2024-05-24T14:00:00","guid":{"rendered":"https:\/\/athletechnews.com\/?post_type=report&#038;p=108537"},"modified":"2025-12-09T18:59:24","modified_gmt":"2025-12-09T23:59:24","slug":"omnichannel-fitness-report-2024","status":"publish","type":"report","link":"https:\/\/athletechnews.com\/report\/omnichannel-fitness-report-2024\/","title":{"rendered":"Omnichannel Fitness Report 2024"},"content":{"rendered":"<figure class=\"alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Omnichannel Fitness Report 2024\" style=\"object-fit:cover;\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024.jpg 1920w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024-788x443.jpg 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024-1180x664.jpg 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024-428x241.jpg 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Omnichannel-Fitness-Report-2024-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading has-xxl-font-size\" id=\"h-about-this-report\">About this report<\/h2>\n\n\n\n<p>For Athletech\u2019s inaugural Technology Outlook: The Omnichannel Fitness Revolution report, we explore the way leading fitness brands are meeting consumers on all fronts \u2013 inside the four walls of the facility, at home, and on the go, with tech innovations and creativity.&nbsp;<\/p>\n\n\n\n<p>Whether it\u2019s brick-and-mortar brands entering virtual reality (VR), connected fitness companies using artificial intelligence (AI) and other tech tools to make people\u2019s workouts more engaging and effective, or fitness apps streaming on-demand content directly to consumers wherever they are, some exciting things are happening to make fitness and wellness a bigger part of people\u2019s lives around the world.<\/p>\n\n\n\n<p>In this report, you\u2019ll hear from founders, CEOs and other top executives from brands including Pvolve, Crunch Fitness, Xponential Fitness, Tonal, Zumba, Technogym, Echelon and iFIT, just to name a few.&nbsp;<\/p>\n\n\n\n<p>We hope you come away from this report equipped with a better understanding of how brands are seeking to become omnichannel players in 2024 and a renewed enthusiasm for making fitness and wellness a bigger part of people\u2019s lives through digital innovation.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-md-font-size\">Thank you to our Sponsors:<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/amalgama.co\/?ref=Athletech1\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"297\" data-id=\"105926\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/amalgama.png\" alt=\"Amalgama\" class=\"wp-image-105926\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/amalgama.png 537w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/amalgama-428x237.png 428w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"echeloncommercial.com\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"78\" data-id=\"105927\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/echelon.png\" alt=\"Echelon Commercial\" class=\"wp-image-105927\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/echelon.png 441w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/echelon-428x76.png 428w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/jonasfitness.com\/free-demo\/?utm_source=athletech&amp;utm_medium=SOTI_fullpage&amp;utm_campaign=athletech_2024&amp;utm_term=freedemo.\"><img decoding=\"async\" data-id=\"105931\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Jonas-Fitness-1024x243.png\" alt=\"Jonas Fitness\" class=\"wp-image-105931\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"33\" data-id=\"105935\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/momence-1.png\" alt=\"Momence\" class=\"wp-image-105935\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/momence-1.png 100w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/momence-1-20x7.png 20w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.technogym.com\/en-US\/?utm_source=local_publisher&amp;utm_medium=athletechnews&amp;utm_campaign=507748&amp;utm_content=technogym-athletech-news\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" data-id=\"105928\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/TechnoGym.png\" alt=\"TechnoGym\" class=\"wp-image-105928\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/TechnoGym.png 842w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/TechnoGym-428x303.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/TechnoGym-788x558.png 788w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.wodify.com\/products\/core\/workflows\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"6614\" height=\"3274\" data-id=\"105930\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify.png\" alt=\"Wodify\" class=\"wp-image-105930\" srcset=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify.png 6614w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify-1180x584.png 1180w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify-428x212.png 428w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify-788x390.png 788w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify-1536x760.png 1536w, https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Wodify-2048x1014.png 2048w\" sizes=\"(max-width: 6614px) 100vw, 6614px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.xivic.com\/health-wellness\/?utm_source=newsletter&amp;utm_medium=pdf&amp;utm_campaign=athletech2\"><img decoding=\"async\" data-id=\"105929\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/xivic-1024x357.png\" alt=\"Xivic\" class=\"wp-image-105929\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youll.com?utm_source=report&amp;utm_campaign=athletech\"><img decoding=\"async\" data-id=\"105925\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/youll-1024x700.png\" alt=\"youll\" class=\"wp-image-105925\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group alignwide has-border-color has-grey-border-color is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained\" style=\"border-width:1px;margin-top:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Download Athletech\u2019s 2024 Omnichannel Fitness Report to learn:<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li>Insights, commentary and predictions from CEOs and founders of the biggest brands in fitness<\/li>\n\n\n\n<li>How top clubs, gyms and studios are using digital tools to reach members outside the four walls of the facility<\/li>\n\n\n\n<li>A deep dive into the state of connected fitness, including investor insights<\/li>\n\n\n\n<li>Analysis of the strategies and offerings of leading DTC fitness apps<\/li>\n\n\n\n<li>Innovations in fit tech, artificial intelligence, software and fitness equipment powering the omnichannel revolution<\/li>\n<\/ul>\n\n\n<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-105932\"><form id=\"wpforms-form-105932\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"105932\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/report\/108537\" data-token=\"92d3790078a2ec54c53599f1de0c6f91\" data-token-time=\"1771470992\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-105932-field_1-container\" class=\"wpforms-field wpforms-field-text name-field\" data-field-id=\"1\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-105932-field_1\">First Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-105932-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"First Name*\" 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Please see our website for a list of sponsors by event, which will be updated regularly.<\/label><\/li><\/ul><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"105932\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/athletechnews.com\/wp-json\/wp\/v2\/report\/108537\"><input type=\"hidden\" name=\"url_referer\" value=\"http:\/\/athletechnews.com\/report\/omnichannel-fitness-report-2024\/\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-105932\" class=\"wpforms-submit\" data-alt-text=\"Processing...\" data-submit-text=\"Download Now\" aria-live=\"assertive\" value=\"wpforms-submit\">Download Now<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"About this report For Athletech\u2019s inaugural Technology Outlook: The Omnichannel Fitness Revolution report, we explore the way leading fitness brands [&hellip;]","protected":false},"featured_media":105923,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":{"0":"post-108537","1":"report","2":"type-report","3":"status-publish","4":"has-post-thumbnail","6":"pmpro-has-access"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v26.8) - 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