{"id":105726,"date":"2024-05-17T15:15:41","date_gmt":"2024-05-17T20:15:41","guid":{"rendered":"https:\/\/athletechnews.com\/?p=105726"},"modified":"2024-05-20T11:11:33","modified_gmt":"2024-05-20T16:11:33","slug":"corepower-yoga-arik-armstead-allison-holker-mental-health-campaign","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/corepower-yoga-arik-armstead-allison-holker-mental-health-campaign\/","title":{"rendered":"CorePower Yoga Teams With NFL Athlete, Pro Dancer on Mental Health Campaign"},"content":{"rendered":"
The nation’s largest yoga studio brand has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga as it launches free on-demand classes<\/strong><\/h5>\n\n\n\n

CorePower Yoga, the largest yoga studio brand in the U.S., is celebrating Mental Health Awareness Month this May with a campaign designed to highlight the modality\u2019s science-backed benefits for mental health.<\/p>\n\n\n\n

Supported by celebrity ambassadors Allison Holker, a professional dancer, and Arik Armstead, a defensive lineman for the NFL\u2019s Jacksonville Jaguars, both of whom have experienced yoga\u2019s mental health benefits, the campaign provides various resources to members, including CorePower Yoga\u2019s Mental Health Hub and a curated collection of free yoga and meditation classes on CorePower’s digital platform, Yoga On Demand.<\/p>\n\n\n\n

CorePower\u2019s Mental Health Hub<\/a> will serve as a central resource, sharing the latest scientific research on the connection between hot yoga and mental health, specifically depression. A recent study from Harvard Medical School\u2019s Massachusetts General Hospital found that hot yoga can reduce depressive symptoms by 50 percent or more. <\/p>\n\n\n\n

As many CorePower Yoga workouts<\/a> are in a heated room, the brand is bringing attention to the benefits of the practice for all members.\u00a0<\/p>\n\n\n\n

“It\u2019s so important for me to speak out about mental health because as a family, we\u2019ve experienced so much pain and hurt, but also had so much growth by learning to find our joy again,” said Holker who is best known for her appearance on FOX\u2019s \u201cSo You Think You Can Dance\u201d TV show. \u201cCorePower Yoga is somewhere I have been going to for years. It\u2019s a place I feel safe. I want to help others to find sanctuary in it like I have.”<\/p>\n\n\n\n

Armstead, a four-time nominee for the Walter Payton NFL Man of the Year Award, turned to yoga after an injury.\u00a0<\/p>\n\n\n\n

“When I suffered my worst physical injury to date at the end of my last regular season with the 49ers \u2013 as we were heading into the playoffs \u2013 I was crushed. Yoga and mindfulness have played a crucial role in my wellness routine as a professional athlete,” he said. “My aim with this partnership is to increase awareness about mental health, help destigmatize the topic \u2013 especially among athletes and men \u2013 and encourage individuals to prioritize their mental wellbeing.”<\/p>\n\n\n\n

\"\"
credit: CorePower Yoga<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

As part of this campaign, CorePower Yoga donate to charities focused on mental wellness. For every new Intro Month membership purchased, $10 will be donated to charitable organizations chosen by Holker and Armstead.<\/p>\n\n\n\n

From May 6-15, proceeds went to the National Alliance on Mental Illness (NAMI), Holker\u2019s charity of choice. From May 20-29, proceeds will go to the Armstead Academic Project, which provides resources to students from all socioeconomic backgrounds.<\/p>","protected":false},"excerpt":{"rendered":"CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.","protected":false},"author":55,"featured_media":105727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_comments":false,"pmpro_default_level":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[214],"tags":[82,240,4309,521,181],"post-options":[],"vertical":[],"coauthors":[],"class_list":{"0":"post-105726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wellness","8":"tag-boutique-fitness","9":"tag-corepower","10":"tag-group-fitness","11":"tag-mental-health","12":"tag-yoga","13":"pmpro-has-access"},"acf":[],"featured_media_url":"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-01-at-12.06.26-PM-1180x570.webp","author_name":"elizabeth-ostertag","author_avatar":"https:\/\/athletechnews.com\/wp-content\/uploads\/2021\/08\/cropped-Ostertag-Elizabeth_5808-scaled-1-96x96.jpg","primary_category":{"term_id":214,"name":"Wellness","slug":"wellness","taxonomy":"category","url":"https:\/\/athletechnews.com\/category\/wellness\/"},"yoast_head":"\nCorePower Yoga Teams With NFL Athlete, Pro Dancer on Mental Health Campaign - 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