{"id":105313,"date":"2024-05-02T08:43:00","date_gmt":"2024-05-02T13:43:00","guid":{"rendered":"https:\/\/athletechnews.com\/?p=105313"},"modified":"2024-05-24T18:49:16","modified_gmt":"2024-05-24T23:49:16","slug":"ifit-freemotion-take-hybrid-fitness-to-new-heights-with-ai-coach","status":"publish","type":"post","link":"https:\/\/athletechnews.com\/ifit-freemotion-take-hybrid-fitness-to-new-heights-with-ai-coach\/","title":{"rendered":"iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach\u00a0"},"content":{"rendered":"<h5 class=\"wp-block-heading\" id=\"h-as-hybrid-fitness-becomes-the-industry-standard-post-pandemic-ifit-s-artificial-intelligence-powered-digital-coach-can-serve-as-a-key-tool-in-gyms-quest-to-engage-and-retain-members\"><strong>As hybrid fitness becomes the industry standard post-pandemic, iFIT\u2019s artificial intelligence-powered digital coach can serve as a key tool in gyms\u2019 quest to engage and retain members<\/strong><\/h5>\n\n\n\n<p>Freemotion is getting a major boost as it looks to make hybrid fitness the standard at gyms worldwide.&nbsp;<\/p>\n\n\n\n<p>The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on <a href=\"https:\/\/athletechnews.com\/freemotion-22-series-cardio-is-a-member-engagement-tool\/\">Freemotion\u2019s newest cardio machines<\/a>.<\/p>\n\n\n\n<p>Soon, iFIT will be launching its <a href=\"https:\/\/www.ifit.com\/aicoach\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">AI Coach<\/a>, an artificial intelligence-powered digital coach that interacts with users via text message to provide personalized, 24\/7 support.\u00a0<\/p>\n\n\n\n<p>Now available in Beta mode, iFIT\u2019s AI Coach, called \u201cTailor,\u201d helps users pinpoint their individual fitness goals. Based on those goals, Tailor then creates custom workout plans, schedules workouts, sends reminders, and delivers motivation to keep users on track and engaged.&nbsp;<\/p>\n\n\n\n<p>\u201cI personally use Tailor every day to stay on track with my fitness regimen while testing the product,\u201d iFIT CEO Kevin Duffy has told Athletech News, adding that while AI Coach will mark a new era for fitness, it won\u2019t replace human personal trainers but rather enhance them.&nbsp;<\/p>\n\n\n\n<p>\u201cThrough our research, consumers have told us that a great personal trainer would help them know what to do next, in all parts of their health journey, hence why iFIT&#8217;s AI Coach won\u2019t solely focus on the workout but the whole person,\u201d Duffy explains.&nbsp;<\/p>\n\n\n\n<p>To that end, iFIT is creating an expert panel of fitness, wellness, nutrition and mental health experts to ensure Tailor\u2019s guidance corresponds to the real needs of users worldwide.<\/p>\n\n\n\n<p>\u201ciFIT will be one of the first fitness and wellness brands to enhance its real trainers with AI support with the debut of our AI Coach this fall and we cannot wait to help more people live happier and healthier lives with expert coaching on-demand,\u201d Duffy adds.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/04\/Screen-Shot-2024-04-02-at-4.02.37-PM-1024x552.webp\" alt=\"\" class=\"wp-image-104481\"\/><figcaption class=\"wp-element-caption\">credit: iFIT<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Hybrid Fitness Is the New Normal<\/strong><\/p>\n\n\n\n<p>The creation of AI Coach comes as <a href=\"https:\/\/athletechnews.com\/ceo-corner-ifit-commercial-mark-watterson-exclusive-interview\/\">hybrid fitness<\/a> becomes the standard industry-wide \u2013 fitness enthusiasts, even highly dedicated gym-goers, are increasingly working out at home and on the go in addition to time spent inside the four walls of their favorite facility.&nbsp;<\/p>\n\n\n\n<p>\u201cHow people exercise has fundamentally changed since the pandemic and we are remaining nimble to match our customers\u2019 needs,\u201d Duffy says. \u201cThe hybrid approach to fitness is a new reality \u2013 from the home gym to studios to sports and hobbies \u2013 people are no longer compartmentalizing where they break a sweat.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/freemotionfitness.com\/\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">Freemotion<\/a> is embracing this reality rather than running from it; the equipment brand and its executives are encouraging their gym partners to board the hybrid fitness train before it&#8217;s too late.<\/p>\n\n\n\n<p>\u201cWe tell our customers, \u2018You need to have a digital solution because you\u2019re going to lose your members if not,\u2019\u201d Peggy Vo, Freemotion\u2019s Director of Global Marketing, has told ATN. \u201cYou want them to use your digital solution and not someone else\u2019s.\u201d<\/p>\n\n\n\n<p><strong>AI as a Member Engagement Tool<\/strong><\/p>\n\n\n\n<p>For gyms, the digital solution Vo speaks of can come by carrying Freemotion machines that stream iFIT content. It can also come by giving members access to iFIT at home to complement the in-facility experience.&nbsp;<\/p>\n\n\n\n<p>Fit Athletic Club in San Diego notably <a href=\"https:\/\/athletechnews.com\/ifit-strikes-content-deal-with-fit-athletic-club\/\">signed a content deal with iFIT<\/a> in 2023 to give its members a complimentary subscription to the fitness platform. Members at many other clubs across the world have experienced iFIT content in-club on Freemotion machines.<\/p>\n\n\n\n<p>As gyms fight to engage and retain their members, a tool like iFIT\u2019s AI Coach could be a game-changer. Tailor drives motivation and builds healthy habits with personalized text messages, including daily reminders and nudges. Members who are motivated by Tailor to work out at home using iFIT content can then hop on a Freemotion cardio machine at their gym and pick up where they left off with the same content and featuring the same coaches.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/athletechnews.com\/wp-content\/uploads\/2024\/01\/Copy-of-Freemotion_CoachBike_1-1024x682.webp\" alt=\"\" class=\"wp-image-101991\"\/><figcaption class=\"wp-element-caption\">credit: Freemotion Fitness\/iFIT<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The symbiotic relationship between brick-and-mortar fitness and virtual content is one of the guiding principles behind Freemotion\u2019s current business model and the value proposition it offers its gym partners in 2024.<\/p>\n\n\n\n<p>\u201c(Gyms) shouldn\u2019t see it as a competitive product; it\u2019s a complementary product to what (members) are using in the gym,\u201d Adam Guier, Freemotion\u2019s VP\/North America Sales says of virtual fitness options like iFIT content. \u201cI have everything I need in my home to work out but I still want to go to the gym. I want that gym atmosphere and that energy you find when you walk into a facility.\u201d\u00a0<\/p>\n\n\n\n<p><em>Learn more about iFIT AI Coach and sign up <a href=\"https:\/\/www.ifit.com\/aicoach\"  rel=\"noreferrer noopener\" target=\"_blank\" aria-label=\"(opens in a new tab)\">here<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24\/7 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